In partnership with Reed Exhibitions, The Vision Council has “reimagined” its Vision Expo and will be raising the curtain on new ideas at Vision Expo East, scheduled to be held in the Javits Center of New York on March 26-29, 2020. The show will be updating its exhibition spaces and continuing-education courses and operate under a new logo and a new slogan, “The Future, Early.” The big change, however, will be the introduction of three “curated neighborhoods,” as well as a talent search.
One of these neighborhoods, called “The River,” will be opening on Thursday, March 26, one day before the general exhibition, and will feature artisanal designer eyewear to establish a new show-within-a-show. Exhibitors will include Thierry Lasry, Maybach, Face à Face / Kilsgaard, l.A.Eyeworks, Piero Massaro / Italiana Design, Pugnale, Linda Farrow, Rigards, Anna-Karin Karlsson, Gold & Wood, Kio Yamato, Kuboram, Jacques Marie Mage, Garrett Leight / Mr. Leight, Eyevan, La Loop, Matsuda, Baars, Christian Roth, Robert Marc and Dita.
“The Union” promises to be the “ultimate shopping experience of boutique and premium independent brands,” among them Lafont, OGI, Jonathan Cate and Etnia Barcelona. “The Springs,” finally, will serve as a kind of incubator, showcasing newcomers to eyewear design. Exhibitors will include Jean Philippe Joly, Komorebi Eyewear, Mondelliani Eyewear, Nina Mur, Turchin Eyerings, Dzmitry Samal and Stellis Eyeworks.
Further such neighborhoods are planned for Vision Expo East 2021, as The Vision Council strives to keep up with the times. To quote Yancy Weinrich, chief operating officer of Reed Exhibitions, “the exhibitions industry has seen its share of disruption and evolution” over the past decade. The curated neighborhoods are designed to be “visually exciting,” he says, with “technology and digitally driven tools to enhance business and lead-generation.”
Educationally, the show will have an “accredited education area” for seminars, workshops and presentations. The program has been tailored to suit the show by the Education Advisory Board and will for the first time stage exclusive clinical presentations. Topics will include glaucoma, posterior segment/retina, anterior segment/dry eye, surgical/co-management, systemic disease and diabetes.
This year's other novelty, the Vision Expo 2020 Talent Search, is sponsored by the Council of Fashion Designers of America, which will fill the seven-person jury from its membership. As the name suggests, the purpose is to seek out and foster new talent. To be eligible, brands or designers must be headquartered in the U.S.; have established their business after Jan. 1, 2016; generate annual sales of no more than $1 million; and have support from the press and social media. Applications are to be submitted by Jan. 20 online at: east.visionexpo.com/Apply.
Two winners will be announced and introduced to the industry at an event at Vision Expo East on March 26. Each will receive a complimentary booth at The Springs.
Vision Expo East's educational programs are scheduled for March 26-29 and its exhibitions for March 27-29. Vision Expo West will take place on Sept. 23-26, 2020, in Las Vegas. Attendance at that show's conferences and exhibitions is limited to the eyewear trade.