Visioptis has enriched its portfolio by signing a new licensing agreement with Daniel Crémieux, the French prêt-à-porter brand, for the design, manufacturing and distribution of optical and sun glasses. The Crémieux label is known for its tailored sportswear designs combining the style of the American colleges in the 1960s with that of the French Riviera. The Daniel Crémieux company, founded in 1976 in France by its eponymous namesake and currently headed by his son Stéphane, recently moved its head office from Paris to a SoHo design loft in New York City. The U.S. is Cremieux' largest market, representing around 90 percent of its overall turnover, mostly as a result of its license with Dillard's, the American department store chain. The optical and sunglass collections from the new partnership will be sold starting October 2013. Visioptis's portfolio already includes its own Enrico Cecchi brand and a license for Banana Moon eyewear.

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