Viu, a Swiss eyewear brand, is expanding into Scandinavia. The company opened a flagship store in Copenhagen, covering 150 sqm on two floors. The second floor will be used primarily for art exhibitions. Viu already has 24 stores, 11 of which are located in Germany, nine in Switzerland and three in Austria. New store openings are planned for Sweden and the U.K. in 2017 and 2018. The Viu eyewear label was created in Basel, Switzerland, in 2013. The frames, designed by Fabrice Aeberhard, creative director of Viu, are manufactured in Italy and Japan. In Viu's stores, glasses with lenses are priced from €165 and up, and sunglasses from €145 and up. 

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