All Eyewear Intelligence articles in Volume 25 No. 9+10 – Page 3
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ArticleAssistance, design key drivers in eyewear purchases
Both the assistance provided to customers and eyewear design are key drivers when choosing to buy a pair of eyeglasses and sunglasses, according to a survey conducted by the Italian market research group Yoodata among eyewear purchasers in Italy, France, Spain, Germany, the UK, the US and China. According to ...
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