Wager + Kühner recorded an 8 percent sales increase in 2011. The strongest markets for the company are Germany, Austria and Switzerland, as in these markets the licenses of Wagner + Kühner are well known and the marketing is very intense, too. Domestic sales account for about 75 percent of the company's total sales. Due to a good notoriety in Eastern Europe of licensed brands such as s.Oliver and Pepe Jeans, the company has recorded increasing sales in the Baltic states and Poland, where its products are sold through distributors.