While opening a store in Bangkok for his fancy glasses, Alain Mikli has lunched a highly creative and expensive collection of men's shirts under his own name for the Fall/Winter 2006/07 season. Called ?Ma Première Chemise,? (=My First Shirt), the line features an ingenious buttoning system that allows the wearer to vary the look of the shirt. The line will be produced by an Italian specialist, Bagutta. Retail prices will range from €140 to over €1,000 for model in leather.