X-Ide has succeeded in pulling through the 2012 crisis that saw it lose a full 30 percent in revenues. Its attempt to boost sales by cutting prices did not work: the turnaround started when X-ide returned to the top end of the market. Its 2013 turnover of €3.2 million was the same level as the pre-recession period. Research on new materials contributed to the revival, with the use of denim inserted into the highly flexible Japanese silicone temples. Domestic sales account for 40 percent of the Italian brand's turnover, and exports are managed by multibrand agents in 6 European countries.