Younger Optics has launched a new Australian campaign for its Transitions Drivewear polarised photochromic sun lens. The new “Super Vision” campaign, which will run until January 2017, challenges consumers to not only correct vision but to get enhanced Super Vision in their favorite outdoor pursuits. The campaign will appear in print magazines including Golf Australia, Motor Magazine, Bicycling Australia and Fishing World, along with their websites, reaching a combined readership in excess of 500,000 people. The Super Vision campaign is also featured on major consumer websites, as well as websites targeting consumers whose interests revolve around driving, leisure or sporting pursuits in the outdoors.

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