All E-Commerce & DTC articles – Page 2
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ArticleFielmann launches proprietary online vision check tool, reports good H1 results
Reporting its preliminary results for the first half of 2023 earlier today, Fielmann Group announced that it would enhance its German e-commerce website next month with a new vision check tool based on a proprietary measurement technology. The new system willl allow users of fielmann.de to check online whether their ...
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ArticleMore “boutique” and more lenses on Mister Spex roadmap
2022 was a mixed year for Mister Spex. While the German-based retailer’s sales kept growing relatively fast – by 8 percent overall and by 11 percent in Germany – profit ratios remained in the red. This led the company to launch a cost-reduction plan in September 2022 and an announcement ...
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News briefs
Tech company STS rebrands to Ditar
STS, a Belgian-based tech company supplying applications for e-commerce in the eyewear sector, is rebranding to Ditar, which stands for digital innovation through augmented reality. Ditar launched last month Magic Mirror, an app that allows customers to scan their faces and suggests frames that both fit their look and current ...
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News briefs
Tech startup PTTRNS raises €2m in new funds
PTTRNS.ai, a tech company providing AI-based style recommendation software for the fashion and eyewear industry, has raised €2 million in new equity from ECFG, a Dutch-based private equitiy fund. This follows an earlier €2.5 million rund as reported in 2021. Founded in 2019 and also based in the Netherlands, PTTRNS ...
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Essilux launches PD measuring app in the U.S.
EssilorLuxottica has announced on its website the launch of Ophty, an Iphone application enabling eyeglasses’ e-shoppers to measure their pupillary distance (PD) by themselves. The new software is currently only available on Apple’s U.S. app store but will be soon rolled out in other markets, the group said.
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News briefs
Izipizi launches sleep-facilitating glasses
Izipizi is launching Sleeping, a pair of glasses fitted with special lenses that are said to enhance the production of the melatonin hormone and thus reduce the time needed by wearers to fall asleep. The company said that it has developed a specific technology for the plano lenses, called Goodnight, ...
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News briefsSnap and Amazon partner for virtual try-ons, actual purchases
Snap and Amazon Fashion have sealed a partnership to blend Snapchat’s virtual try-on function with Amazon’s e-commerce. Together the companies have established “3D asset standards” to bring Amazon’s eyewear catalog to virtual life. Now that images of these products have been prepared for augmented reality (AR), Snapchat’s 363 million users ...
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News briefs
Zenni speeds through 50 million pairs’ mark, launches new app
U.S. online optical retailer Zenni has announced that it has sold more than 50 million pairs of glasses since its launch in 2003. The company added that it has doubled its sales’ output in less than four year as the previous 25 million pairs’ milestone was reached in March 2019. ...
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ArticleFast-growing Blickers launches private label
Blickers, one of the fast-growing multibrand online eyewear retailers in Europe, is launching its private label range of sunglasses and optical frames to complement its website offerings and further accelerate its growth. Called 99 Essentials, the collection includes 99 SKUs chosen based on the company’s big data analysis of best-selling ...
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News briefs
Zenni launches new express delivery service
U.S. online retailer Zenni is introducing Fast Frame, a new service that enables a delivery to U.S. customers within two working days, or more than half the time of the group’s current express deliveries. Fast Frame includes a selection of hundreds of sunglasses and popular frames that can be ordered ...
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Safilo launches in-house digital academy
As part of its digital transformation plan, the Safilo Group is launching an in-house academy in partnership with Digital On Things (DOT), a consulting IT firm specialized in the Salesforce systems. Called “The Digital Force”, the program started on Sept. 5 with the kick-off of the recruitment phase in collaboration ...
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News briefsAmazon Europe enables virtual try-ons
This summer Amazon Fashion Europe has been introducing Virtual Try-On on the Continent through its e-commerce site and the Amazon Shopping App. The first items to benefit are about 1,500 sunglass models from such brands as Tommy Hilfiger, Hawkers, Lacoste, Calvin Klein and Polaroid. Prospective customers will be able to ...
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News briefs
Zenni to use robots for order fulfillment
Zenni is automating the “last meter” of fulfillment at its logistics hub in Novato, California, as Vision Monday has reported. The specialist in online prescription eyewear has sold 45 million pairs of glasses in its 19 years of operation. According to its director of distribution, Simon Goh, the company is ...
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ArticleLenskart starts a $100 m fund for DTC eyewear brands
Lenskart, the Indian omnichannel retailer and eyewear manufacturer, has created a $100 million fund dedicated to investments in direct-to-consumer (DTC) eyewear brands as the company believes that the market is now “ripe for a tech-enabled global transformation”. Drawing a comparison with other sectors that have been deeply transformed by e-commerce ...
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ArticleTopology rolls out its technology outside North America
At the last edition of the Mido show in Milan, Safilo and Topology, a Californian-based tech company, presented their jointly developed digital platform which was launched in the U.S. and Canada at the end of last year by the American subsidiary of the Italian group. Based on Topology’s technology, the ...
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ArticleLuna launches refraction exam app
Luna, the eyewear tech company created by 1-800 Contacts earlier this year, held an online presentation of its new MyRx Refraction Exam app at the end of last month. The exam and relevant smartphone application were developed by the teams of Israeli-based 6over6, one of the businesses integrated in Luna, ...
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ArticleAPAC has become the world’s largest online eyewear market, research finds
Market research provider Euromonitor International has released a report titled “Where Consumers Shop for Eyewear.” Published in April, the report was presented at this year’s 100% Optical show, on April 23-25. According to the company, contact lenses and their related products are the most established online market segment in ...
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ArticleLow eyewear-VTO awareness leaves untapped potential, survey says
A large share of eyeglasses customers seems to remain unaware of virtual-try-on (VTO) services, even among those who have already visited eyewear e-commerce websites, according to a recent online survey by FittingBox. The French-based provider of VTO and other eyewear-related digital services asked 549 glasses’ wearers, split between France (roughly ...
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News briefs
Biometric privacy class action against LVMH in the U.S.
Bloomberg reports that LVMH’s U.S. subsidiary is being accused of illegally collecting biometric data from online shoppers through its eyewear virtual try-on tool. A proposed class action was filed in New York earlier this month with the plaintiffs arguing that the biometric data was being collected and stored on an ...
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News briefs
Optical Affairs to sell art online to benefit Ukraine
The designers Christian Roth and Eric Domège of Optical Affairs have launched an e-commerce platform for both their eyewear and a changing assortment of photography and art from their private collection. The first installment contains, for example, work by Kenny Scharf, Ben Vautier, Christopher Makos and Jean-Michel Folon. A quarter ...
