All E-Commerce & DTC articles – Page 2
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ArticleLenskart starts a $100 m fund for DTC eyewear brands
Lenskart, the Indian omnichannel retailer and eyewear manufacturer, has created a $100 million fund dedicated to investments in direct-to-consumer (DTC) eyewear brands as the company believes that the market is now “ripe for a tech-enabled global transformation”. Drawing a comparison with other sectors that have been deeply transformed by e-commerce ...
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ArticleTopology rolls out its technology outside North America
At the last edition of the Mido show in Milan, Safilo and Topology, a Californian-based tech company, presented their jointly developed digital platform which was launched in the U.S. and Canada at the end of last year by the American subsidiary of the Italian group. Based on Topology’s technology, the ...
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ArticleLuna launches refraction exam app
Luna, the eyewear tech company created by 1-800 Contacts earlier this year, held an online presentation of its new MyRx Refraction Exam app at the end of last month. The exam and relevant smartphone application were developed by the teams of Israeli-based 6over6, one of the businesses integrated in Luna, ...
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ArticleAPAC has become the world’s largest online eyewear market, research finds
Market research provider Euromonitor International has released a report titled “Where Consumers Shop for Eyewear.” Published in April, the report was presented at this year’s 100% Optical show, on April 23-25. According to the company, contact lenses and their related products are the most established online market segment in ...
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ArticleLow eyewear-VTO awareness leaves untapped potential, survey says
A large share of eyeglasses customers seems to remain unaware of virtual-try-on (VTO) services, even among those who have already visited eyewear e-commerce websites, according to a recent online survey by FittingBox. The French-based provider of VTO and other eyewear-related digital services asked 549 glasses’ wearers, split between France (roughly ...
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News briefs
Biometric privacy class action against LVMH in the U.S.
Bloomberg reports that LVMH’s U.S. subsidiary is being accused of illegally collecting biometric data from online shoppers through its eyewear virtual try-on tool. A proposed class action was filed in New York earlier this month with the plaintiffs arguing that the biometric data was being collected and stored on an ...
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News briefs
Optical Affairs to sell art online to benefit Ukraine
The designers Christian Roth and Eric Domège of Optical Affairs have launched an e-commerce platform for both their eyewear and a changing assortment of photography and art from their private collection. The first installment contains, for example, work by Kenny Scharf, Ben Vautier, Christopher Makos and Jean-Michel Folon. A quarter ...
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Article1-800 Contacts puts new vision tech company into orbit
1-800 Contacts, the U.S. direct-to-consumer contact lens company, has announced the creation of a new company focused on providing technologies and services to third parties in the vision sector. The new entity, called Luna Solutions, operates as a separate company held under a common holding company with 1-800 Contacts. The ...
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News briefs
Opticalia enters e-tail
Opticalia has launched an e-commerce platform. According to a report by Look Vision, the Spanish group seeks through the website to “democratize fashion in the optical market,” in part by providing exclusive online access to such brands as Mango, Pepe Jeans, Pedro del Hierro and Pull&Bear. With the last of ...
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News briefs
Designer Tom Davies starts selling online
The British eyewear designer Tom Davies has begun selling his eyewear through a web shop called iwearbritain.com. Davies’ designs sell under multiple brands, such as Catch London, for small runs produced in collaboration with artists and influencers, and MD1888, for “heritage” frames. Davies is notable also for his Hollywood work, ...
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News briefs
Fittingbox launches “diminished reality” technology
Fittingbox, the eyewear virtual try-on specialist, has announced that it would present the second generation of its technology at the next Consumer Electronics Show (CES) in Las Vegas in January next year. Astutely presented as “diminished reality”, the technology consists in removing the pair of glasses worn by the user ...
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ArticleFast-growing Mykita opens first shop in South America
MYKITA, the upscale independent eyewear brand, announced last month the opening of a new store in Mexico, its first retail location in South America. The opening of the store comes about ten years after MYKITA entered the country. Moritz Krueger, founder, said that Mexico City had come to play an ...
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ArticleWarby Parker sees Q3 sales rise 32%, but remains in the red
Warby Parker, the omnichannel U.S. retailer, booked revenues of $137.4 million in the third quarter, up by 32.0 percent on the year earlier and 45 percent higher than the same period of 2019, but its bottom line remained in the red due to charges associated with its recent public listing ...
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Innovator PortraitSTS develops innovative mobile apps
When the pandemic swept through Europe, Brussels-based eyewear sales manager Alexandra Macsimov decided to find online solutions. Brick-and-mortar showrooms were shuttered, which impacted customers in two main ways. Firstly, they were prevented from nipping into their local stores to try on different frames before buying…
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News briefs
Eyemart Express launches click-and-collect service
Eyemart Express, a U.S. optical retail group with over 230 stores across the country, has launched a click-and-collect program with same-day delivery for its customers, Vmail reports. The new system, which has been developed in-house by the company’s IT teams, has been implemented in all the group’s stores, with just ...
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Article1-800 Contacts acquires virtual try-on specialist
1-800 Contacts, the U.S. contact lens specialist, has acquired Ditto, a firm also headquartered in the U.S. that provides virtual try-on systems for eyewear brands and eyewear retailers on- and offline, Vision Monday reports. The terms of the deal, which closed on Aug. 27, 2021, remain under seal, but a ...
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ArticleNew investor and strategic focus on Asia for FittingBox
FittingBox, the French-based provider of virtual try on (VTO) systems and other digital solutions, just announced that JINS, the fast-growing Japanese retail chain, had become a shareholder of the company. The investment by JINS allowed earlier financial investors, mainly French venture capital funds Kreaxi and LBO France that have been ...
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News briefs
New designer eyewear e-commerce platform in Asia
Overcome Creative, the Hong-Kong based publisher of the trade publication V Magazine, has launched last month VMAGASTORE, an e-commerce website to connect independent designer eyewear brands and style-savvy Asian customers. Operating a market place business model, the new platform is currently available in Hong Kong, Mainland China and Taiwan but ...
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News briefs
Carrera goes DTC in the U.S.
Safilo is taking another step towards its digital transformation with the launch of a new e-commerce platform for its house brand Carrera in the U.S. The launch of the dedicated website, us.carreraworld.com, coincides with the 65th anniversary of the brand. The Carrera direct-to-consumer site is already live and offers an ...
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News briefs
Safilo launches Blenders Eyewear in the UK & Ireland
Safilo Group has announced the launch of its Blenders Eyewear brand in the United Kingdom and Ireland, its first expansion in Europe after the go-live of the brands’ e-commerce platforms in Canada and Australia in the first quarter of 2021. Safilo said that it chose to start in ...
