New report looks at US frames buyers criteria and habits
Focused inSights 2024: Frame Buyers, the latest report by The Vision Council, the US eyewear industry association, focuses on the motivations and choice criteria of US eye care professionals (ECPs) in their procurement of optical frames and sunglasses for their shop. The results are based on an online survey of ...
Close to 300 eye care professionals participated in the survey that covers topics such as frequency of purchase, procurement process, inventory breakdown by styles, material or price, among others.
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