All Mido articles
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ArticleAssistance, design key drivers in eyewear purchases
Both the assistance provided to customers and eyewear design are key drivers when choosing to buy a pair of eyeglasses and sunglasses, according to a survey conducted by the Italian market research group Yoodata among eyewear purchasers in Italy, France, Spain, Germany, the UK, the US and China. According to ...
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ArticleMIDO drew 40,000 visitors
The 1,200 exhibitors at this year’s MIDO show, held on Feb. 3–5, took up seven pavilions at Fiera Milano Rho and drew some 40,000 visitors – 11 percent more than last year – from about 160 countries, according to the organizers. Also attending were some 400 journalists, who have published ...
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ArticleItaly’s ANFAO, Certottica launch sustainable eyewear certification
The Italian eyewear industry association ANFAO and Certottica, the optical-product certification body in which ANFAO is a shareholder, have launched the first international sustainable eyewear-certification program, to respond to growing demand for sustainable products and to underscore the progress already made by some industry players. The new Certified Sustainable Eyewear ...
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ArticleItalian eyewear industry cautious on 2024 prospects after exports flatline in H2
The Italian eyewear industry association ANFAO said it remains cautious on sector prospects this year as it released preliminary figures for 2023 showing that Italian eyewear exports grew by 7.6 percent to €5,256 million. The total value of Italian eyewear production rose by 8.4 percent in 2023 to €5,515 million, ...
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News briefs
MIDO announces revamped conference program
MIDO has announced the program of conferences for the next edition of the trade fair (Feb. 3 to 5, in Milan). ANFAO, the Italian eyewear industry association, will present the results of its female leadership program on Saturday morning and its new Certified Sustainable Eyewear product certification on Sunday afternoon. ...
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Article“We need to train the eyewear factory workers of the future”
During our previous interview with Giovanni Vitolani in December, the president of Mido also shared some thoughts on the state of affairs in the Italian eyewear district and at ANFAO, the Italian eyewear industry association which he led for six years until December last year. “As anticipated after a solid ...
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ArticleMido, ANFAO put CSE front and center in 2024
Just a few weeks before the opening of Mido 2024, we sat down with Giovanni Vitaloni, president of the event, to talk about what exhibitors and visitors should expect for this next edition but also more generally about current and future strategic focus areas for the organizers. In the second ...
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News briefsMIDO updates website with new layout and accessibility features
MIDO has updated its website with a new layout and technical changes aimed at ensuring digital accessibility for all users in order to comply with Europe’s Web Content Accessibility Guidelines 2.2. that will become mandatory from June 2025. MIDO said it has redesigned the website with a “Less is More” ...
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ArticleChange of leadership at opti
Gesellschaft für Handwerkmessen (GmbH), the organizer of opti, has announced the appointment of Cathleen Kabashi as the new director for its Munich-based optical trade show. Kabashi joined GHM in 2007 and worked as trade fair advisor and later director of iba, which the group describes as the world’s leading trade ...
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ArticleA look at MIDO CSE Awards’ RoW winners
During the last edition of the Mido trade show last month, organizers premiered their Certified Sustainable Eyewear Awards (CSE) which were divided in two categories: Europe and the Rest of the World (RoW). As awards winners from Europe are better known to our readers – Neubau Eyewear, Marchon, Modo Eyewear ...
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ArticleEssilux to launch new AI-powered Varilux lens
After it skipped the 2022 edition of MIDO, EssilorLuxottica came back in force to the Milan trade show this year with a stand surface of over 1,000 square meters to present its range of frames, lenses and instruments. The group presented, for the first time at the show and in ...
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News briefs
Marchon wins Mido’s green stand award
Marchon Eyewear won the Stand Up for Green Award at MIDO earlier this month, an award launched by the Milan trade show in 2022 to recognize its exhibitors’ commitment to sustainability in the designing and building of their stand. Marchon’s booth key sustainable features include the storage of reusable parts, ...
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ArticleMIDO bounces back strongly
MIDO officials expressed their strong satisfaction, tainted with a sense of relief, after the 51st edition of the international eyewear show closed its doors on Feb. 6 with all key metrics on green. The event organizers have announced that 35,000 industry professionals from over 140 countries visited the show this ...
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ArticleANFAO turns focus to costs after exports jumped in 2022
Just a few days ahead of the 2023 edition of MIDO, Italian eyewear industry association ANFAO released preliminary data for 2022 that broadly confirmed the contrasted picture given last December, between booming exports and a flattish domestic market. Production value of Italian eyewear increased by 24.0 percent year-on-year to €5,171 ...
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News briefs
Over 1,000 exhibitors to participate in MIDO 2023
The organizers of MIDO have announced that over 1,000 exhibitors from around the world would take part in the next edition of the show scheduled from Feb. 4 to 6 in Milan, a strong increase from last year’s 660 companies. Beyond the presence of most eyewear industry players from Europe ...
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ArticleCovid has highlighed the importance of trade fairs
The Covid-19 outbreak demonstrated that digital solutions “on their own” could not replace trade shows canceled due to the pandemic, noted Luca Palermo, the chief executive of Fiera Milano, which manages the Rho exhibition hall as well as exhibition pavilions in Milan and the Allianz MiCo convention center. The Italian ...
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News briefsMIDO launches new communication campaign
MIDO has announced that it was launching a new communication campaign, called FRAMES, developed with designer and artist Max Gally and the Mixer Group, and said to convey the show’s principles of contemporaneity, culture, fashion and beauty. The campaign comes with a new claim, “The Eyewear State of the Art” ...
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News briefs
MIDO drops schedule for its Digital Platform
MIDO has scheduled a series of new online conferences for its Digital Platform. Creativity Day by ANFAO will fall on July 5 and cover fashion trends and the metaverse. Retail Week on July 12-15 will discuss local retail strategies, the post-pandemic retail associate and airport retail. And Future Consumer Day ...
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ArticleLeonardo Del Vecchio passes away at 87
Leonardo Del Vecchio, the founder of Luxottica and chairman of French-Italian group EssilorLuxottica, has passed away at the San Raffaele Hospital in Milan. He had been hospitalized with non-Covid-19 pneumonia a few weeks ago, Adnkronos has reported. A father of six, he was 87 years old.EssilorLuxottica said in a statement ...
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News briefs
MIDO holds its 50th edition
MIDO has held its 50th edition. According to president Giovanni Vitaloni, who called it a “fresh start for the industry,” this year’s show drew about 22,000 visitors. They hailed from some 50 countries, while the more than 660 exhibitors came to Italy from 45 countries, among them France, Spain, Germany, ...
