All Privé Revaux articles
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News briefs
Privé Revaux has a new GM and COO
On Jan. 21 Privé Revaux shifted George Schmidt from president, his title since November 2021, to general manager. The U.S. eyewear brand has also promoted Maureen Cavanagh from senior vice president of global sales to chief operating officer. Schmidt started out as a marketing manager for corporate sales at L.L.Bean ...
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News briefs
Safilo appoints a VP of global sales for Privé Reveaux
The Safilo Group has appointed Maureen Cavanagh in the newly created position of senior vice president of global sales for Privé Revaux , the U.S.-based brand of affordable eyewear initially launched by American celebrities and taken over by the Italian company in February 2020. A certified optician by ...
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News briefs
Privé Revaux in exclusive partnership with GrandVision in Europe
Privé Revaux , the Miami-based eyewear maker in which Safilo bought a 61.34 percent stake in February, has agreed an exclusive partnership to expand in Europe with GrandVision . GrandVision will distribute the company’s products through its stores and e-commerce platforms including Vision Express in the U.K., ...
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Article
Safilo’s CEO expects Covid-19 to change the way to do business
Angelo Trocchia , the chief executive of Safilo , believes that the Covid-19 pandemic, and subsequent lockdowns worldwide, will spur the digitalization of the company and force it to rethink its business model. The most significant impact could be on the working relationship with wholesale clients.
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Article
Safilo buys Privé Revaux at a hefty price
Two months after announcing the acquisition of Blenders in California (see EWI Vol. 20 n°15 +16), Safilo has bought another fast-growing American eyewear brand, Privé Revaux , from a number of shareholders. Chief among them is a San Francisco-based private equity fund, TSG Consumer Partners , which invested in the ...
