All Revo articles
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News briefs
Revo opens first store in the US, has plans for more
Following the opening of a first brick-and-mortar store in Barcelona last year, US-based sunglass brand Revo has opened a second one in New York. Located in Manhattan’s Soho neighborhood, the new store displays the complete range of Revo products, also including custom prescription sunglasses, limited edition styles and collector items. ...
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News briefs
Revo enters into brick-and-mortar retail
Revo has announced the opening of its first flagship store in Barcelona, Spain. The store is located in the town’s Gothic Quarter, a famous area with high traffic from international tourists. Shop visitors will be able to browse through the brand’s complete range, including the entire lens collection and most ...
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News briefsRevo releases audio sunglasses
Source: Revo Revo has launched audio sunglasses that combine Bluetooth with the brand’s usual NASA-designed lens polarization. Called Sonic, the sunglasses enable wearers to “field phone calls, listen to music, and, with an optional app, monitor their fitness workouts” without earphones or earbuds. A touch of the ...
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News briefs
Revo inks two official sponsorships
Revo has become the official eyewear sponsor of both the Italian mountaineering association Società Guide Alpine Courmayeur and this year’s edition of the World Pro Ski Tour. The American brand produces eyewear for both the sport and optical segments. The U.S. market, where sales are about evenly split between the ...
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News briefs
Revo establishes three vice presidencies in sales
Revo has filled three new vice presidencies. Jerry Bedingfield is now vice president of sales for the sport and specialty segments in North America, while Christoph Nitz and Kurt Plunger both now hold that same title for Europe. Bedingfield has been working in optical, action sports, and winter/specialty for the ...
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ArticleBrand heritage and international expansion drive Revo growth
Revo, the American brand of high-end polarized sunglasses, is launching Revo Black, a new collection showcasing the brand’s latest developments in both lens and frame technologies. The new range includes three concepts – one featuring a carbon fiber frame, one with a titanium wire frame for the lightest Revo sunglass ...
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News briefs
Revo builds up its golf business in Europe
Revo Sunglasses has announced the expansion of its Revo Golf division to the U.K. and the European mainland under the leadership of Grahame Jenkins, a 35-year veteran of the golf industry who owns Tee to Green, a monthly golf magazine distributed in all the 400 golf clubs in Ireland. He ...
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ArticleRevo partners with Bode Miller
Bode Miller , the most decorated American skier in history, has agreed to a long-term partnership with Revo , the 35-year-old brand of high-performance sunglasses, which has just come out with a new co-branded capsule collection of high-performance snow goggles. Miller, who previously wore various brands of ski goggles without ...
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News briefs
Revo partners with Jeep on an eyewear collection
Revo has introduced a capsule collection that combines its polarized lenses – which draw from lenses developed at NASA to protect satellites from the sun – with design elements from the Jeep automotive brand. The Revo x Jeep Collection comprises four styles: Desert , an acetate navigator ...
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Revo finds distributors for Mexico, Colombia, Brazil
Revo , a New York-based producer of sunglasses and googles, has entered distribution partnerships that cover Mexico, Brazil and Colombia. Distribution in Mexico will be handled by SunDristrict , while Quanthus Distribuiçao will cover Brazil and Colombia. Revo’s main market is North America, followed by Europe. Its collection ...
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News briefs
Revo partners with johnnie-O
Revo is launching a capsule collection of sunglasses with johnnie-O , the men’s lifestyle brand. The collection comprises four styles, called Pursuit, Venture, Aspire and Wingman. The Revo x johnnie-O capsule collection is sold exclusively on Revo.com and johnnie-O.com.
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News briefs
Clarification
CLARIFICATION: Reacting to an article in our last issue about Revo ’s use of a sustainable bio-acetate, Mazzucchelli points out that the di-ethyl phthalate that it uses for the production of cellulose acetate is not a toxic component. Commonly used in eyewear, it is classified as a non-hazardous chemical under ...
