Specsavers has filed a trademark application with the U.K. Intellectual...

Specsavers has filed a trademark application with the U.K. Intellectual Property Office to establish its rights to the use of the terms “should've” in commercials. Specsavers' advertising campaign, which shows people in trouble due to the fact they are not wearing glasses, ends with the slogan “Should've gone to Specsavers.” ...

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