All STS articles
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News briefs
Tech company STS rebrands to Ditar
STS, a Belgian-based tech company supplying applications for e-commerce in the eyewear sector, is rebranding to Ditar, which stands for digital innovation through augmented reality. Ditar launched last month Magic Mirror, an app that allows customers to scan their faces and suggests frames that both fit their look and current ...
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Innovator Portrait
STS develops innovative mobile apps
When the pandemic swept through Europe, Brussels-based eyewear sales manager Alexandra Macsimov decided to find online solutions. Brick-and-mortar showrooms were shuttered, which impacted customers in two main ways. Firstly, they were prevented from nipping into their local stores to try on different frames before buying…