The latest insights and analysis on Direct to Consumer initiatives, E-Commerce and Marketplaces.
Synsam aims to expand international outreach with “major” investment in Haaland partnership
Synsam Group is partnering with Norwegian football star Erling Haaland for the launch of an eyewear collection including prescription eyewear, sunglasses and sport glasses. The Erlind Haaland Eyewear Collection-branded range will include a total of 64 different frames for women, men and children, as well as a capsule collection of ...
AI startup takes aim at eyewear e-tail shortcomings
Eyvero.AI, a Balkans-based IT startup, is launching several AI-powered tools, covering areas such as virtual try-on, or rather “anatomic immersion” as the company puts it, progressive lens fitting analysis, and the creation of digital frame images and marketing materials.