News briefs - Marketing – Page 8
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News briefs
Essilor Sun Solution, the division within Essilor Group dedicated to...
Essilor Sun Solution, the division within Essilor Group dedicated to plano sun lenses, supported the first entirely female expedition team to the summit of Mount Everest. Kanchhi Maya Tamang, the team leader, and a group of five other Nepalese women reached the summit of Mount Everest as part of an ...
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News briefs
Neurovisioncare (NVC), the new consultancy led by Ruedi Suter (Eyewear...
Neurovisioncare (NVC), the new consultancy led by Ruedi Suter (Eyewear Intelligence Vol. 19 N° 8+9 of June 22, 2018), has launched a new website that offers insights into its range of advisory services intended to enhance business growth prospects in the all the segments of the optical sector, from manufacturing ...
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News briefs
Essilor International climbed from the 68th to the 52nd position...
Essilor International climbed from the 68th to the 52nd position in Forbes magazine's annual ranking of the most innovative companies in the world, remaining for the 9th consecutive year in the top 100. It is the 5th European company in a list otherwise largely dominated by American technology and internet ...
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News briefs
Seiko Optical Europe won the German Brand Award 2018 in...
Seiko Optical Europe won the German Brand Award 2018 in the “brand creation - integrated campaign” category for its strategic brand relaunch. The German Brand Award is organized by the German Design Council and the German Brand Institute. Lunor, the stylish German eyewear brand, won the award in the ”industry ...
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News briefs
Barberini Eyewear is placing new tools at the disposal of...
Barberini Eyewear is placing new tools at the disposal of opticians to attract traffic to their stores and to increase the sell-out of its products. The company has made available to them a wider range of captivating images to customize their shop windows, free of charge. They can choose for ...
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News briefs
Komono will be present in the coming months at some...
Komono will be present in the coming months at some of Europe's festivals with Komono On Tour 2018. Eight European festivals will host a Komono Festival Booth, an abstract rectangular shape, fully covered with reflective mirrors, containing a temporary store and interactive art installations. The space, which is intended as ...
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News briefs
Ocuco has been named as one of Ireland's best managed...
Ocuco has been named as one of Ireland's best managed companies in the Deloitte Best Managed Companies Awards program. Ocuco is a provider of optical practice and lab software for the global eyecare industry. Deloitte s award program, in association with Bank of Ireland, has been created to recognize Irish ...
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News briefs
Tom Davies started a new series of events dubbed A...
Tom Davies started a new series of events dubbed A Day With Tom on March 9 at his eyewear factory in London. Opticians participating in the workshop attended a presentation on the source, use and maintenance of raw materials such as titanium, acetate and natural horn. They also had the ...
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News briefs
Götti Switzerland shot its new campaign for the Götti Switzerland...
Götti Switzerland shot its new campaign for the Götti Switzerland and Götti Perspective glasses at Sven Götti s home, the place where most of the ideas of the designer originate. Sven Götti founded the company in 1993. The chosen photographer, Zosia Prominska, took pictures of three models with items that ...
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News briefs
During an open doors day at its production unit in...
During an open doors day at its production unit in Antony, near Paris, Essilor France received the Origine France Garantie label as part of the French Week of the Industry. This label, which was first launched in 2010, is awarded by the association Pro France to products that have more ...
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News briefs
After the announcement last year of its partnership with the...
After the announcement last year of its partnership with the Fédération Internationale de l'Automobile (see Eyewear Intelligence Vol. 18 n°12+13), Essilor pursues its marketing efforts in the area of automotive sports through a collaboration with the French Championships of Rally Racing. For the 2018-19 rally season, the French lens maker ...
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News briefs
Vision Express, the British retailer belonging to Grandvision, has signed...
Vision Express, the British retailer belonging to Grandvision, has signed an unusual partnership with RED, a nationwide driving schools operator. The joint campaign will offer free eye tests and discounted eyewear to 100,000 U.K. learner drivers. Currently, the only mandatory vision check consists of reading a registration plate from 20 ...
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News briefs
Alain Afflelou is launching a new TV advertising campaign in...
Alain Afflelou is launching a new TV advertising campaign in France at the end of this month to promote its new Smart Tonic range. The spots, which are starring Sharon Stone, the famous American actress, will be aired on the major TV channels in France until early April. The new ...
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News briefs
Transitions Optical unveiled a new global brand identity and logo...
Transitions Optical unveiled a new global brand identity and logo at a Transitions Academy held in Orlando, Florida. They will be promoted through a new marketing campaign with video ads and on Snapchat with a virtual try-on experience.
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News briefs
Les Lunetiers du Jura, the association of eyewear manufacturers from...
Les Lunetiers du Jura, the association of eyewear manufacturers from the eponymous French region has launched a web marketing campaign called Break Uniformity in order to advertise the creativity and know-how of its members. The campaign is based on a 2 minute video that is available on the association's website, ...
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News briefs
MEI continues to invest in the promotion of its milling...
MEI continues to invest in the promotion of its milling technology to optical retailers, which currently account for only about 10 percent of its annual sales of around €70 million. As it did at the recent Vision Expo West and Silmo fairs, it will show its compact EzFit machinery for ...
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News briefs
Barberini Eyewear and the Cortina Ski School have announced a...
Barberini Eyewear and the Cortina Ski School have announced a collaboration for the supply of sunglasses and ski goggles during the upcoming ski season. The instructors of the Cortina Ski School will be wearing selected Platinum Glass lenses from Barberini. Specifically, Cortina Ski chose the following lenses: Photopolar grey gradient ...
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News briefs
Flexon, a brand of Marchon Eyewear, has been honored at...
Flexon, a brand of Marchon Eyewear, has been honored at the 2017 Internationalist's Awards for its digital campaign entitled “Flexon Extreme: Do Not Try This at Home.” The campaign, which was first launched in the autumn of 2016, was named a Bronze winner. The Internationalist's Awards for Innovative Digital Solutions ...
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News briefs
L.A. Eyeworks launched a new marketing campaign, featuring portraits of...
L.A. Eyeworks launched a new marketing campaign, featuring portraits of artists from Los Angeles made by a well-known photographer, Josef Jassp. The brand was nominated for the Silmo d'Or in the category of designer optic frames for its signature L.A. Eyeworks model, Dublin, which is made with Mazzuchelli acetate in ...
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News briefs
Alain Afflelou generated 30 million views in one month for...
Alain Afflelou generated 30 million views in one month for its Smart Tonic collections through a 100% digital marketing campaign on various social networks. The French chain of franchised optical stores, which welcomed some 1,000 visitors at its booth at the recent Silmo, launched a special marketing operation with Snapchat ...
