News briefs - Marketing – Page 15
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News briefs
Grant Larsen and Karen Ouelette, two professionals with a combined...
Grant Larsen and Karen Ouelette, two professionals with a combined 35 years of experience in the optical industry in Canada, have founded Digital ECP in partnership with various suppliers. The company is described as a digital marketing platform designed to help Canadian eye care professionals to choose from various suppliers ...
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News briefs
Sharon Stone is the new testimonial of Alain Afflelou. The...
Sharon Stone is the new testimonial of Alain Afflelou. The French optical retail chain has announced a three-year partnership with the American movie star that will cover all the countries where the company is present. The first step in this new collaboration was the shooting a commercial under the direction ...
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News briefs
Oakley is celebrating its 40th anniversary with the launch of...
Oakley is celebrating its 40th anniversary with the launch of a limited-edition book. Published by Assouline, a global luxury publisher based in New York City, the book is entitled Oakley, showcasing the brand's story while highlighting its disruptive design and industry innovation. The 220-page hard-cover volume is in a black ...
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News briefs
Piero Massaro received the special jury prize at the 2014...
Piero Massaro received the special jury prize at the 2014 Silmo d'Or, for the extreme accuracy with which the designer-producer follows every step of the craftsmanship that goes into producing a luxury product made of exclusive materials. Every single frame is handled 480 times. They retail at €350, and €500 ...
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News briefs
Modo has launched a new social initiative. For each pair...
Modo has launched a new social initiative. For each pair of glasses sold, the company gives a pair to a Nepalese association that takes care of poor people with visual impairment in developing countries. Its Eco collection is made of 95 percent recycled acetate and metal, the acetate coming from ...
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News briefs
Hoya will act as headline sponsor of the annual conference...
Hoya will act as headline sponsor of the annual conference of the European Academy of Optometry & Optics (EAOO) next year. It will also sponsor the associated clinical skills workshop on May 14-17. The conference was in Warsaw last May, and will take place in Budapest next May. The Hungarian ...
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News briefs
Götti Switzerland says it has launched a new website, providing...
Götti Switzerland says it has launched a new website, providing a platform for pictures and information that can be navigated intuitively, even with a tablet or smartphone. It has a blog with personal insights from the company's designer, Sven Götti, and a link with social networks. It features a store ...
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News briefs
The Theo brand launched a new brand theme, “Candy Shop,”...
The Theo brand launched a new brand theme, “Candy Shop,” at Silmo. It will be used for the brand's sales support advertising material, the company's website and new marketing images. Additionally 30 new models made of stainless steel were launched in 8 colors each. Theo also launched a limited edition ...
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News briefs
At the end of October, the KGS Curatorship in Berlin...
At the end of October, the KGS Curatorship in Berlin started an advertising campaign to inform people about the necessity of wearing glasses when skiing. Opticians have been invited to participate in the campaign. Together with ASiS, a German organization for “safety in sports,” and the German Snowboard Association, KGS ...
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News briefs
Rodenstock launched a new advertising campaign on Sept. 1. The...
Rodenstock launched a new advertising campaign on Sept. 1. The campaign, including TV advertising, online advertising and point-of-sale support, was launched for the promotion of Rodenstock's new collection of corrective frames and sunglasses. The campaign, which is titled “My Style, My Statement,” is part of an international marketing campaign, which ...
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News briefs
The Carl Zeiss Foundation is celebrating its 125th anniversary. German...
The Carl Zeiss Foundation is celebrating its 125th anniversary. German Chancellor Angela Merkel gave the ceremonial address at the festive event opening the celebrations, on May 19. The foundation was set in Jena 125 years ago by Ernst Abbe, a German physicist and entrepreneur, who decided to allocate profits from ...
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News briefs
Krys, the French buying and franchising group, has become the...
Krys, the French buying and franchising group, has become the new “Official Optician” for the Tour de France and the Tour de France à la Voile. Both the legendary cycling tour and the sailing race are organized by Amaury Sport Organisation (A.S.O.), a subsidiary of Editions Philippe Amaury (EPA), the ...
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News briefs
Luxottica is partnering with Scott Schuman, also known as The...
Luxottica is partnering with Scott Schuman, also known as The Sartorialist, after the name of his blog, on a digital project named “Faces by The Sartorialist.” Schuman, one of the very first names in the street-style scene, portrays ordinary people around the world wearing glasses in such a distinctive and ...
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News briefs
Transitions Optical has launched a European ad campaign featuring successful...
Transitions Optical has launched a European ad campaign featuring successful eye-care professionals talking about their experiences and the reasons why they recommend Transitions lenses to their customers. For the new campaign the company, best known for its photochromic lenses, asked 24 eye-care professionals from ten different countries to talk about ...
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News briefs
Maui Jim has launched its first advertising campaign on television...
Maui Jim has launched its first advertising campaign on television in the U.S., featuring 624 ads at prime time in two months. The campaign has been described as a test and may be replicated in Europe in 2015. Elements of the advertising, which is running under the “Maui Jim - ...
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News briefs
Rodenstock won the Red Dot award in the product design category...
Rodenstock won the Red Dot award in the product design category for the screwless “MBS 6034” frame of its new Mercedes Benz eyewear collection, which was re-launched at the Opti 2014 show in Munich. Silhouette won two Red Dot awards in the same category, one for its Futura Anniversary Collection and a ...
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News briefs
Rodenstock launched a new TV advertising campaign for its new...
Rodenstock launched a new TV advertising campaign for its new sunglass collection in Germany on April 1. The TV advertisement, which is targeted at end consumers, especially young people, explains the concept of the new sunglass collection, combining functionality with design. The website sonnenbrillen.de is the core of the new ...
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News briefs
The Sting eyewear brand, owned by De Rigo Group, has...
The Sting eyewear brand, owned by De Rigo Group, has launched an online contest to engage the younger generations. To enter the Stingrapp social contest, participants must upload their photo on stingrapp.scuolazoo.com and use the dedicated app to customize it with Sting eyewear and create their rapper look. They can ...
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News briefs
Rob Lynch, the chief executive of VSP, has been named...
Rob Lynch, the chief executive of VSP, has been named Humanitarian of the Year by UCP of Sacramento and Northern California. UCP, which stands for United Cerebral Palsy, is a California-based organization that helps adults and children with all types of developmental disabilities. Lynch joined VSP in 2006 as president ...
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News briefs
Annette Estoe, the co-owner and founder of Fleye, has been...
Annette Estoe, the co-owner and founder of Fleye, has been awarded the “Innovative Entrepreneurship Award” by Womenomics, Denmark's conference for female business leaders. The Womenomics' Committee praised her entrepreneurial ambition and design skills as well as the export success of her eyewear company. Three different awards were presented by the ...
