All Marketing articles – Page 3
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News briefs
A week of intense eyewear gifts’ diplomacy
Italian eyewear brand Blackfin has announced that it had been selected as one of the representatives of Made in Italy products showcasing the country’s know-how in the context of the G7 summit that took place in Borgo Egnazia, Puglia, Italy, a few days ago. Members of the G7 received a ...
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News briefs
Visottica to hold webinars for designers and product developers
The Italian eyewear component manufacturer Visottica announced that it is holding a series of webinars this month for designers and product developers in the eyewear industry on four technologies. Specifically, company experts will discuss metal injection molding, lost-wax wasting, stamping and zamak-die-casting technologies and illustrate the variety of patterns and ...
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News briefs
Marcolin brings its “Talk” event to Asia
Marcolin organized on May 31 the first edition outside of Italy of its “Talk” event at its showroom in Shanghai, China, in collaboration with the Italian Chamber of Commerce in China. Themes discussed included the value of Made in Italy in the global markets, sustainability, local culture and women empowerment, ...
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News briefs
Hoya Vision Care partners with EAOO on optometry education
HOYA Vision Care has announced the launch of a new partnership with the European Academy of Optometry and Optics (EAOO). The objective of the agreement is to provide educational contents in the field of optometry and myopia management to EAOO members but also to non-members in some cases. The collaboration ...
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News briefsA report on contact-lens promotion from the shop
The Contact Lens Institute (CLI) has released a report on contact-lens persuasion that focuses on the influence of optical practices – that is, of optometrists, ophthalmologists, opticians, technicians, optical consultants and front-line staff. Titled Beyond Vision: Behaviors to Attract New & Returning Contact Lens Wearers, the report is available online. ...
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ArticleStudy suggests readers could ease poverty
The American journal Plos One has published a study concluding that the “provision of reading glasses increases income in near vision-intensive occupations, and may facilitate return to work for those currently unemployed.” The study was conducted in Bangladesh among presbyopic men and women aged 35 to 65, about half of ...
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News briefsRay-Ban partners with Lenny Kravitz for Reverse
EssilorLuxottica is partnering with Lenny Kravitz for a capsule collection of sunglasses under the Ray-Ban Reverse brand name. Launched last year by the Italo-French group, Reverse sunglasses have an inverted look, substituting a convex lens shape for the standard concave design. Frames in the capsule collection developed for the rock ...
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News briefsMarcolin inaugurates NY showroom
Marcolin officially opened its new showroom in New York on March 14. Located in Manhattan, the showroom was desiged by Milan-based design studio Navone Associati and includes offices and a large space presenting Marcolin’s collections. As was the case when the company opened its showroom in Paris in November 2023, ...
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News briefs
EssilorLuxottica and Dolce&Gabbana eyewear partnership extended to 2039
EssilorLuxottica and Dolce&Gabbana (D&G) have announced the early renewal of their licensing agreement for the design, production and global distribution of D&G-branded prescription frames and sunglasses. Effective since Jan. 1, 2020, the current agreement was set to expire at the end of 2029, but both parties have agreed to replace ...
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News briefs
Mondottica Group to develop Reebok eyewear license
Mondottica Group and Authentic Brands Group (Authentic) have announced the signature of a license agreement for the design, production and global distribution of optical frames and sunglasses for Reebok, one of the 50+ brands in Authentic’s portfolio. The first Reebok eyewear collection under this parthership, which was previewed at the ...
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News briefs
Maui Jim partners with Red Bull events
Maui Jim has announced that it has signed a three-year partnership with Red Bull for the “co-creation” of a series of action sports events. These Red Bull-branded events, focused on skateboarding and watersports, include Boarding Pass and Terminal Takeover (skateboard, New Orleans, U.S.), Magnitude (surf, Hawaii, U.S.), Cope ‘n’ waken ...
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News briefsMarcolin joins Altagamma
Marcolin has joined the Altagamma Foundation, an organization that, by its own definition, promotes Italian excellence, uniqueness and lifestyle worldwide. Founded in 1992, Altagamma has a membership of 115 companies operating at the high end of a variety of sectors, such as fashion, design, jewelry, food, hospitality, automotive and yachts. ...
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News briefsKering aims at Maui Jim’s “global refresh” with new campaign
Maui Jim’s new advertising campaign features its global ambassador Evan Mock, an American actor, skateborder and model with Hawaiian roots. Dubbed “Color You Can Feel,” the campaign accompanies the launch of a new collection, Ekahi, the brand’s first to be designed and produced by Kering Eyewear. According to the group, ...
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ArticleSmart glasses win at CES 2024
Four pairs of smart-eyewear are among the winners of the latest Innovation Awards from the Consumer Electronics Show (CES), whose 2024 edition is scheduled for Jan. 9-12, 2024, in Las Vegas. Ampere First up – in alphabetical order by company – is Dusk Rx, which the producer, Ampere, describes as ...
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News briefs
SightGlass Vision releases first white paper on DOT
SightGlass Vision, the myopia management glasses joint venture between EssilorLuxottica and CooperVision, has released on its website its first white paper on its Diffusion Optics Technnology. Aimed at eye care professionals, the document provides information on the relationship between artificially high contrast signals at the retina and myopia progression, on ...
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News briefs
Sunglass Hut partners with Ready Player Me for virtual eyewear
Sunglass Hut, the retail banner of the EssilorLuxottica group, has started collaboration with Ready Player Me, an avatar platform for apps and games, to offer digital sunglasses to users who want to customize their digital avatars. Since last Sept. 14, customers can visit a selection of eight of Sunglass Hut ...
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News briefsNew logo for Johnson & Johnson
U.S. health care company Johnson & Johnson is updating its brand visual identity and uniting its meditech and pharmaceutical segments under the same brand name and logo. Janssen, the group’s pharmaceutical segment will be named Johnson & Johnson Innovative Medicine while the medical technology segment retains its Johnson & Johnson ...
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News briefs
New podcast by Kirk & Kirk
Kirk & Kirk is launching The Eyes Have It, its own podcast in which Jason Kirk, co-founder of the British designer eyewear brand, is discussing with celebrities and friends from the worlds of sport, music, cinema or fashion on a variery of topics including their eyewear. The first guest of ...
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News briefs
Marcolin launches AR factory visits for employees and partners
Marcolin has launched an augmented reality (AR) project that enables virtual visits to its Italian factories, with the aim of enhancing both employees’ training and customer experience. As part of its Marcolin Manufacturing Academy program, employees will be able to visit production facilities and learn processes and skills remotely, wearing ...
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News briefs
ZEISS unveils Research Award recipients at Deutsches Museum
The ZEISS Group remitted its Research Awards at the Deutsches Museum in Munich, which is celebrating the centenary of its planetarium, earlier this week. The main award went to Prof. Dr. Immanuel Block for his research in quantum optics. Among the three recipients of the Carl Zeiss Award for Young ...
