All Marketing articles – Page 5
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News briefs
Biden gifts Randolph aviators to Putin
U.S. president Joe Biden has given Russian president Vladimir Putin , on the occasion of this week’s summit in Switzerland, a pair of aviator sunglasses. The brand behind the gift, Randolph Engineering , apparently did not know anything about this in advance and has since specified the model: 57mm ...
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Essilor signs partnership with the organizers of Le Mans
Essilor has signed a three-year partnership deal with the Automobile Club de l’Ouest ( ACO) , organizer of the 24 Hours of Le Mans , scheduled this year for Aug. 21-22. Together they will be conducting trackside initiatives and public-awareness campaigns to urge drivers professional and casual to ...
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Charmant online event gets two awards
Charmant , the Japanese eyewear manufacturer, has received two international communication awards, the Healthcare Advertising Award and the Communitor Award , for its Charmant Style Show held at the beginning of the year. Developed in partnership with the MENSCH Kreativagentur agency and initially launched to make up ...
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Safilo enhances B2B platform
Safilo Group is enhancing its You Safilo B2B platform with a new live chat function for an improved customer support to opticians. The new feature has been launched in Italy in May and will be progressively implemented in all the other European countries where the platform is used. ...
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Tom Davies provides eyewear for Disney movie
The British designer Tom Davies has designed glasses for most of the cast of the forthcoming Disney movie Cruella , with Emma Stone and Emma Thompson in the lead roles. The movie is set in 1970s London, during the punk movement. Davies collaborated with the costume ...
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Optic 2000 supplants Krys in French retailer ranking
The results are in for the 12th edition of a ranking called “France’s Favorite Retail Brands” (Enseignes Préférées des Français), based on a survey by e-marketing.fr and EYParthenon of 8,000 French consumers over 18 years of age. Leroy Merlin , a chain of big-box hardware stores, reigns supreme ...
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News briefs
The Vision Council starts new consumer awareness’ program
The shift of consumer attitudes towards healthcare in the context of the Covid-19 crisis is a unique opportunity to raise the general public’s awareness on the importance of eye care, according to the Vision Council . The U.S. organization is therefore rethinking its consumers’ education program, and has replaced ...
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News briefs
Afflelou raises brand awareness in Belgium and Switzerland
Alain Afflelou , the French-based optical retail chain of mostly franchised stores, is gaining awareness in Belgium and Switzerland, according to a survey commissioned to the reseach company Opinion Way . In Belgium, where the chain has about 50 retail locations, prompted awareness of the Afflelou brand name progressed from ...
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News briefs
Red Dot 2021 winners announced
Eschenbach , the German eyewear manufacturer, won a total of four Red Dot 2021 design awards for frames under its BRENDEL Eyewear , TITANFLEX and the licensed MINI EYEWEAR brands, with the latter receiving two distinctions. MODO , the Italian eyewear company, was also among the Red ...
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Eddie Bauer’s April initiative with American Forests
Eddie Bauer has been supporting American Forests for the past 25 years. In a new initiative, the Charmant -owned brand will be donating to the conservancy a portion of the proceeds – up to $1,000 – from each sale of Eddie Bauer Eyewear from April 1 to April ...
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News briefs
Flair kicks off anniversary year with new brand identity
Flair , the German brand specialist in high-end rimless eyewear, is celebrating its 75th anniversary this year with a new brand identity. The company, which has been taken over last year by the OWP group , updated its logo and introduced new colors and fonts designed to carry a more ...
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Oakley to provide the WSL’s official eyewear
Oakley has signed a deal to supply official eyewear for the World Surf League (WSL) for the 2021 Championship Tour. The items will include sunglasses and personal protective equipment (PPE) in the form of Clear Collection eyewear and masks. The Southern California brand has already sponsored a number ...
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Götti gets a boost from Oprah
Oprah Winfrey ’s recent televised interview with the Duchess and Duke of Sussex, Meghan Markle and Prince Harry , has generated more than just gossip. Götti has been flooded with orders for the frames worn during the interview by Oprah. Founded in 1993 by Sven Götti in ...
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Silhouette accelerates digital investments
Silhouette International , the Austrian-based manufacturer of high-end eyewear, is stepping up its investments in the digital field with the launch this month of an online showroom for its business partners. The new web platform will allow the brand to showcase its collections to eye care professionals, in particular through ...
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Bollé signs new partnerships in amateur and pro cycling
Bollé Brands announced a new series of sponsorship deals in the professional and amateur cycling sectors. The brand will sponsor and equip the professional team B B Hotels p/b KTM (BBK) with both helmets and sunglasses, a premiere in its history. BBK is one of the 22 teams ...
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OWA announces its award winners for 2021
The Optical Women’s Association (OWA) has announced the winners of its 2021 OWA Awards , though it is still working out details for their presentation. Gai Gherardi , co-founder and co-designer of l.a.Eyeworks , is receiving the Pleiades award for advancing the leadership of women in the optical ...
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Porsche Design has a new brand ambassador
Porsche Design has signed an endorsement deal with Patrick Dempsey . The actor, motorsports enthusiast – himself the co-owner of a Porsche customer racing team – will be appearing in the 2021 Porsche Design Eyewear image campaign, which will promote four eyeglass models. The first of these is the ...
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SunGod supports GB Snowsport, POW U.K. and Canyon DHB cycling team
SunGod , a DTC eyewear brand launched in 2013 on crowdfunding site Indiegogo by Zoe Armstrong and Ali Watkiss from London, has announced that it will be supporting the next generation of British snowsports athletes as the official eyewear partner of GB Snowsport . Just a ...
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Maui Jim wins readers’ choice award in five categories
Maui Jim has come out on top in Vision Monday and 20/20 magazine’s EyeVote Readers’ Choice Award for 2020, winning in five out of 19 categories, more than any other brand. The categories are: Favorite Sunglass Company, Favorite Men’s Fashion Sunglass Brand (new category), Favorite Women’s ...
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News briefs
Sea2See wins at the 2020 Optician Awards
Sea2see Eyewear ’s Positano 02 was a winner at the 2020 edition of the Optician Awards in the U.K. The frame beat six other shortlisted candidates. Founded by François van den Abeele , Sea2see operates in Italy with a “vertically integrated sustainable business model” and produces eyewear made ...
