All Marketing articles – Page 6
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News briefs
New book on independent eyewear brands
The publisher of TEF Magazine, the trade publication focusing on independent eyewear brands, is publishing Amazing Eyewear. The oversized coffee table book, as it is being described, includes stories from almost 60 designer eyewear brands, as well as insights by retailers addressing that segment of the market and a knowledge ...
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News briefs
Silmo to open its design competition
Silmo will soon be releasing its application package for the 2022 edition of its Optical and Eyewear Design Competition, so as “to stimulate creation and innovation, and to reveal the future talents set to design tomorrow’s eyewear.” The competition is open to students who are at least 18 years of ...
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News briefs
Carrera secures licensing deal with Ducati
Carrera has signed a four-year partnership with Ducati Corse, the motorcycle make’s racing team. As of this year, the Safilo-owned brand’s logo will be appearing on the team’s bikes. The deal includes in addition a licensing deal for a line of dual-brand sunglasses and optical frames for motorcycling. Especially in ...
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News briefs
Web Eyewear to Sponsor Alfa Romeo's F1 team
Web Eyewear has signed a multi-year sponsorship deal with the Alfa Romeo’s Formula One team, Orlen, which is under the management of the motorsports engineering firm Sauber Motorsport. The brand’s new image will be displayed on the team’s cars, helmets and racing suits. There will also be a capsule collection ...
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ArticleBlue light glasses vs. blue light filters?
Eyesafe, the American-based supplier of blue light protection solutions, has published a communication article on its website comparing the benefits of blue light glasses with those of its own blue light filters. Contrary to eyeglass lenses that block blue light near the eye, Eyesafe’s products aim at blocking it directly ...
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News briefsMondottica rebrands
Mondottica International has rebranded, adopting a new logo, avatar, house style and font and redesigning its digital platforms as well. According to its CEO, Tony Pessok, the initiative is a “bold visual signifier of our position as one of the world’s most respected eyewear companies. We are a truly global ...
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News briefs
Christopher Cloos launches collection with ex-Victoria Secret model
According to Vision Monday, Christopher Cloos has a selected a former Victoria’s Secret model, Elsa Hosk, to be its first female global ambassador and to front its first eyewear line for women. The Cloos x Elsa collection has an old-Hollywood aesthetic, and its frames are biodegradable. The brand’s other ambassador, ...
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News briefs
CooperVision and WCO publish guide to myopia management
CooperVision and the World Council of Optometry (WCO) have issued a guide to the management of childhood myopia. Addressed to practitioners, the document takes the form of a FAQ (frequently asked questions) and covers such matters as the identification of children with myopia, myopia measurement, reasons to change tack in ...
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News briefs
Revo inks two official sponsorships
Revo has become the official eyewear sponsor of both the Italian mountaineering association Società Guide Alpine Courmayeur and this year’s edition of the World Pro Ski Tour. The American brand produces eyewear for both the sport and optical segments. The U.S. market, where sales are about evenly split between the ...
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News briefs
Optic 2000 partners with Paris 2024
The French retail chain Optic 2000 has announced the signature of an “official fan” partnership with the Paris 2024 Olympic and Paralympic Games. The company said that the partnership, which is set to last from March 2022 to 2024, will be accompanied by a series of programs around sports and ...
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News briefs
Afflelou wins CSR prize from Spanish chamber of commerce
In recognition of its efforts in sustainability and corporate social responsibility, Afflelou Group has received the COCEF prize from the Spanish Chamber of Commerce in France (itself called the COCEF, for short). Over the past year, the French optical firm has produced more than 100,000 sustainable frames through its MAGIC ...
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News briefs
Etnia turns 20 at the Reina Sofia national museum
Etnia Barcelona celebrated its 20th anniversary with a special evening at the Reina Sofia national museum center in Madrid last week, LookVision reports. Diner guests, including members of the press and influencers, were treated with a private visit of the permanent collection of the museum which had just been renovated. ...
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News briefs
ZEISS celebrates 175th anniversary
ZEISS celebrated its 175th anniversary on Nov. 16 with a virtual event held at the Volkhaus in Jena, the German company’s founding city. During the event, Dr. Karl Lamprecht, president and CEO of the group, celebrated the company’s past achievements and reaffirmed its commitment to building a bright future through ...
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News briefs
French survey reveals most popular optical chains
The yearly delivery of the French business magazine Capital’s survey, which looks at the most liked retail banners in the country across different sectors, showed that the Krys group placed three of its banners in the top 5 for the optical retail category. Vision Plus tops the ranking with an ...
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News briefs
Out Of, the Italian sun lens start-up, gets Elite status
Out Of, a young company that recently launched the first electronic lens that adapts its tint to ambient light automatically in less than a second without using a battery, is one of 20 Italian start-ups that have joined Elite, a private market of the Italian Stock Exchange, with the support ...
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News briefs
Google hails the inventor of the soft contact
Last Wednesday’s Google “Doodle” – the search engine’s ever-changing commemorative logo illustration – paid tribute to Otto Wichterle, the Czech chemist who held about 180 patents and invented the soft contact lens. This Oct. 27 was his 108th birthday. Wichterle was born in Prostějov, in what was then the Austro-Hungarian ...
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News briefs
Ocuco gets ISO certification
Ocuco, the Irish-based supplier of optical software, has received the ISO/IEC 27001:2017 certification for its Practice Management Software (PMS) and related services. The ISO 27001 certificate guarantees that the software works in compliance with the current industry regulations in terms of data protection, such as the GDPR in Europe. Ocuco ...
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News briefs
Indo to offer a virtual tour of its lens factory
Indo Optical is setting up a virtual tour of its lens factory. Opticians can now explore the Barcelonan firm’s procedures and machines from home but also in the company of experts, with an interactive feature for questions. The tour will be available at www.academy.indo.es.
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News briefs
Maui Jim becomes official supplier to SailGP
Maui Jim is now the official eyewear supplier to SailGP, the international league of national sailing teams for Australia, Denmark, France, Great Britain, Japan, New Zealand, Spain and the U.S. According to Martijn Van Eerde, senior marketing director for EMEA and APAC, Maui Jim will be supplying the PolarisedPlus2 with ...
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News briefs
Mister Spex ranked as one of the most innovative German companies
Mister Spex has been selected as one of 100 most innovative medium-sized companies in Germany, according to the Innovation Champions 2021 ranking by the Munich Strategy management consultancy. Over 4,000 German companies have been reviewed in the process that calculates an innovation score based for the most part on the ...
