All Marketing articles – Page 11
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News briefs
After the announcement last year of its partnership with the...
After the announcement last year of its partnership with the Fédération Internationale de l'Automobile (see Eyewear Intelligence Vol. 18 n°12+13), Essilor pursues its marketing efforts in the area of automotive sports through a collaboration with the French Championships of Rally Racing. For the 2018-19 rally season, the French lens maker ...
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Fleye Copenhagen is launching the second part of a campaign...
Fleye Copenhagen is launching the second part of a campaign dedicated to Scandinavian food culture
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News briefs
Transitions Optical unveiled a new global brand identity and logo...
Transitions Optical unveiled a new global brand identity and logo at a Transitions Academy held in Orlando, Florida. They will be promoted through a new marketing campaign with video ads and on Snapchat with a virtual try-on experience.
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News briefs
Vision Express, the British retailer belonging to Grandvision, has signed...
Vision Express, the British retailer belonging to Grandvision, has signed an unusual partnership with RED, a nationwide driving schools operator. The joint campaign will offer free eye tests and discounted eyewear to 100,000 U.K. learner drivers. Currently, the only mandatory vision check consists of reading a registration plate from 20 ...
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News briefs
Alain Afflelou is launching a new TV advertising campaign in...
Alain Afflelou is launching a new TV advertising campaign in France at the end of this month to promote its new Smart Tonic range. The spots, which are starring Sharon Stone, the famous American actress, will be aired on the major TV channels in France until early April. The new ...
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Vanni is using the image of a woman eating a...
Vanni is using the image of a woman eating a pizza to underscore its Italian image of good taste
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Barberini Eyewear is collaborating with the ski school of Cortina...
Barberini Eyewear is collaborating with the ski school of Cortina d'Ampezzo, one of the most fashionable Italian ski resorts, for the supply of sunglasses and ski goggles
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News briefs
Les Lunetiers du Jura, the association of eyewear manufacturers from...
Les Lunetiers du Jura, the association of eyewear manufacturers from the eponymous French region has launched a web marketing campaign called Break Uniformity in order to advertise the creativity and know-how of its members. The campaign is based on a 2 minute video that is available on the association's website, ...
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News briefs
MEI continues to invest in the promotion of its milling...
MEI continues to invest in the promotion of its milling technology to optical retailers, which currently account for only about 10 percent of its annual sales of around €70 million. As it did at the recent Vision Expo West and Silmo fairs, it will show its compact EzFit machinery for ...
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Blackfin collected the Silver V. Award, organized by V. Magazine,...
Blackfin collected the Silver V. Award, organized by V. Magazine, at the recent Hong Kong Optical Fair
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News briefs
Barberini Eyewear and the Cortina Ski School have announced a...
Barberini Eyewear and the Cortina Ski School have announced a collaboration for the supply of sunglasses and ski goggles during the upcoming ski season. The instructors of the Cortina Ski School will be wearing selected Platinum Glass lenses from Barberini. Specifically, Cortina Ski chose the following lenses: Photopolar grey gradient ...
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Kirk & Kirk has launched a collection of cleaning cloths...
Kirk & Kirk has launched a collection of cleaning cloths for glasses in partnership with a London artist, Ray Richardson
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Maui Jim has been awarded the 2017 Best Marketing Campaign...
Maui Jim has been awarded the 2017 Best Marketing Campaign in the sunglass category from Duty Free News International
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News briefs
L.A. Eyeworks launched a new marketing campaign, featuring portraits of...
L.A. Eyeworks launched a new marketing campaign, featuring portraits of artists from Los Angeles made by a well-known photographer, Josef Jassp. The brand was nominated for the Silmo d'Or in the category of designer optic frames for its signature L.A. Eyeworks model, Dublin, which is made with Mazzuchelli acetate in ...
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News briefs
Dame Mary Perkins, co-founder of the British retail chain Specsavers,...
Dame Mary Perkins, co-founder of the British retail chain Specsavers, received a lifetime achievement award at the Ernst & Young Entrepreneur of the Year Awards in the U.K. In Austria, Michael Pachleitner has been named Entrepreneur of the Year in the “Industry & Hightech” category.
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News briefs
Flexon, a brand of Marchon Eyewear, has been honored at...
Flexon, a brand of Marchon Eyewear, has been honored at the 2017 Internationalist's Awards for its digital campaign entitled “Flexon Extreme: Do Not Try This at Home.” The campaign, which was first launched in the autumn of 2016, was named a Bronze winner. The Internationalist's Awards for Innovative Digital Solutions ...
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News briefs
Alain Afflelou generated 30 million views in one month for...
Alain Afflelou generated 30 million views in one month for its Smart Tonic collections through a 100% digital marketing campaign on various social networks. The French chain of franchised optical stores, which welcomed some 1,000 visitors at its booth at the recent Silmo, launched a special marketing operation with Snapchat ...
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News briefs
Essilor and the Fédération Internationale de l'Automobile (FIA) have just...
Essilor and the Fédération Internationale de l'Automobile (FIA) have just signed a three-year partnership designed to raise global awareness of the dangers of driving with uncorrected poor vision. A recent study in India among 400 drivers involved in accidents showed that more than half of them presented at least one ...
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News briefs
Hawkers, the Spanish brand of sunglasses, has launched a limited...
Hawkers, the Spanish brand of sunglasses, has launched a limited edition of twelve models in collaboration with Lionel Messi, the FC Barcelona football star. The products are directly available to the public from the company's website at €25-35 a pair.
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News briefs
Chanel has chosen Luna Bijl as the new face for...
Chanel has chosen Luna Bijl as the new face for its autumn-winter 2017/18 eyewear campaign. The Dutch top model had recently featured in several runway shows for the French fashion house, notably in shows for Chanel's 2017 autumn Haute Couture, 2018 Resort, and 2017 autumn-winter ready-to-wear collections. Karl Lagerfeld, who ...
