All Marketing articles – Page 16
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News briefs
Essilor has entered the Dow Jones Sustainability Index. The world's...
Essilor has entered the Dow Jones Sustainability Index. The world's leading supplier of ophthalmic lenses has also been chosen again by Forbes as one of the “Most Innovative Companies” for 2016. The French company is ranked this year 62nd on a list of 100. It's the sixth year in a ...
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News briefs
Modo Eyewear has produced a nice little video featuring an...
Modo Eyewear has produced a nice little video featuring an imaginary “Isla Eco” (Eco Island) for a new campaign intended to support its message of sustainability and its three “golden rules:” Look Good, Feel Good and Do Good. It features a whimsical combination of mixed-media images interacting with hand-illustrated animals, ...
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News briefs
The Think About Your Eyes campaign has reached a new...
The Think About Your Eyes campaign has reached a new milestone of 2.5 million visitors to its website since its launch in July 2013. The organizers expects that number to reach 3 million by the end of the year. Think About Your Eyes is a public awareness initiative in the ...
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News briefs
The Think About Your Eyes campaign has reached a new...
The Think About Your Eyes campaign has reached a new milestone of 2.5 million visitors to its website since its launch in July 2013. The organizers expects that number to reach 3 million by the end of the year. Think About Your Eyes is a public awareness initiative in the ...
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News briefs
Italia Independent remains faithful to its close ties with Fiat...
Italia Independent remains faithful to its close ties with Fiat through an initiative linked to the Italian automotive giant's production of an electric version of the famous Fiat 500 car. Fiat recently organized a “green” charity gala at St. Tropez during which two prototypes of the electric car – Sea ...
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News briefs
Italia Independent remains faithful to its close ties with Fiat...
Italia Independent remains faithful to its close ties with Fiat through an initiative linked to the Italian automotive giant's production of an electric version of the famous Fiat 500 car. Fiat recently organized a “green” charity gala at St. Tropez during which two prototypes of the electric car – Sea ...
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News briefs
Luxottica has signed a sponsorship deal with Ferrari to have...
Luxottica has signed a sponsorship deal with Ferrari to have the Ray-Ban brand appear on Ferrari's SF16-H Formula One cars. The agreement took effect from the 2016 British Grand Prix in Silverstone. Ferrari has multiyear licensing agreements with various luxury and fashion brands including Oakley, Puma, Tod's, and Movado. The ...
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News briefs
Luxottica has signed a sponsorship deal with Ferrari to have...
Luxottica has signed a sponsorship deal with Ferrari to have the Ray-Ban brand appear on Ferrari's SF16-H Formula One cars. The agreement took effect from the 2016 British Grand Prix in Silverstone. Ferrari has multiyear licensing agreements with various luxury and fashion brands including Oakley, Puma, Tod's, and Movado. The ...
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Short stops
L'Amy has launched a more modern and dynamic version of...
L'Amy has launched a more modern and dynamic version of its website, with easier navigation and an intuitive, responsive design
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Short stops
L'Amy has launched a more modern and dynamic version of...
L'Amy has launched a more modern and dynamic version of its website, with easier navigation and an intuitive, responsive design
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Short stops
Krys Group has qualified as one of the 20 “Great...
Krys Group has qualified as one of the 20 “Great places to work” in France for the third year in a row
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News briefs
Gold & Wood is innovating in product development and marketing...
Gold & Wood is innovating in product development and marketing by launching its first B2C online crowdfunding campaign in association with Born.com. The Luxembourg-based producer of high-end, handcrafted glasses is inviting customers and friends to become its ambassadors. They will be rewarded with a free pair of sunglasses if they ...
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News briefs
Salmoiraghi & Viganò launched an “invisible store” combining gaming and...
Salmoiraghi & Viganò launched an “invisible store” combining gaming and augmented reality with retail, on the occasion of the 150th anniversary of the company. People were invited to come to Milan's Piazza Duomo on June 11, download an app called “S&V 150 anni” on their smartphone, and take a picture ...
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News briefs
Fendi looks set to entice a younger clientele by banking...
Fendi looks set to entice a younger clientele by banking on music to market its new Fendi EyeShine sunglasses line. The Italian luxury fashion house has chosen Béatrice Martin, a French-Canadian singer better known by her stage name Cœur de pirate, as brand ambassador for the new collection. In addition, ...
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News briefs
BBGR, one of the brands of lenses that belong to...
BBGR, one of the brands of lenses that belong to Essilor International, is adopting a new square logo and a new corporate identity. Both are meant to suggest an image of shared vision and the ability to the adapt to the opticians' needs.
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Short stops
Novacel, a large French laboratory controlled by Essilor, replaces BBGR...
Novacel, a large French laboratory controlled by Essilor, replaces BBGR as sponsor of a high school in Morez, in the French eyewear industry cluster of the Jura region
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News briefs
Smith Sports Optics has enlisted David Luiz, the Brazilian football...
Smith Sports Optics has enlisted David Luiz, the Brazilian football player of the Paris Saint Germain (PSG) club as global brand ambassador. Meanwhile, Smith's Drake sunglass model has been named “Best Sports Shades” by the American Men's Health magazine.
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News briefs
Fielmann has launched an online magazine, called “Insight,” which provides...
Fielmann has launched an online magazine, called “Insight,” which provides an overview of the latest eyewear trends. The online magazine is incorporated in the retail chain's website. It features a photo strip and video clips. The online magazine will be updated on a monthly basis.
