All Marketing articles – Page 16
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Novacel, a large French laboratory controlled by Essilor, replaces BBGR...
Novacel, a large French laboratory controlled by Essilor, replaces BBGR as sponsor of a high school in Morez, in the French eyewear industry cluster of the Jura region
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News briefs
Smith Sports Optics has enlisted David Luiz, the Brazilian football...
Smith Sports Optics has enlisted David Luiz, the Brazilian football player of the Paris Saint Germain (PSG) club as global brand ambassador. Meanwhile, Smith's Drake sunglass model has been named “Best Sports Shades” by the American Men's Health magazine.
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Fielmann has launched an online magazine, called “Insight,” which provides...
Fielmann has launched an online magazine, called “Insight,” which provides an overview of the latest eyewear trends. The online magazine is incorporated in the retail chain's website. It features a photo strip and video clips. The online magazine will be updated on a monthly basis.
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Essilor's “Eye Do – Kids Vision Care Program” has won...
Essilor's “Eye Do – Kids Vision Care Program” has won an award for the best charity project in China
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Essilor International continues to invest in marketing. Its Essilor Sun...
Essilor International continues to invest in marketing. Its Essilor Sun Solution division has developed three mini-movies to demonstrate the superior features of its new sun lenses in witty and original ways. Their anti-glare, anti-smudge and anti-scratch characteristics are demonstrated by an awkward and uncharismatic scientist, Professor Beetroot, who is in ...
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Modo has developed a video to show how its metal...
Modo has developed a video to show how its metal core acetate frames are manufactured with a complex and technologically advanced process
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News briefs
Essilor plans to boost its consumer marketing budget by 5...
Essilor plans to boost its consumer marketing budget by 5 percent to €215 million this year. All the increase will take place in the sunwear segment and online. Among other initiatives on the marketing front, it is conducting a branded gaming activity, the Eyezen Challenge, addressing consumers who are increasingly ...
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News briefs
Alcon, a division of Novartis, has entered into a strategic...
Alcon, a division of Novartis, has entered into a strategic alliance with PowerVision to bring fluid-based accommodating intraocular lenses (IOL) to the market. PowerVision has developed an accommodating IOL (AIOL) which has the ability to change focus via a fluid-driven shape-changing technology. The AIOL is suitable for cataract patients who ...
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Essilor has apparently solved the problem of the blue reflection...
Essilor has apparently solved the problem of the blue reflection in its Crizal Prevencia anti-reflective coating. The company is rolling out a new package, called the Eye Protect System, which combines UV protection and blue light filtering with full clarity, without any blue reflection on the lens, thanks to a ...
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News briefs
Barberini, the big Italian producer of mineral lenses, is coming...
Barberini, the big Italian producer of mineral lenses, is coming out with its first line of sunglasses, called Big Bang, which is being marketed initially in Italy only. The limited-edition collection consists of six styles developed with the help of a young designer, Roberto Russo. It uses a variety of ...
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News briefs
Kering Eyewear is partnering with a British designer, Christopher Kane,...
Kering Eyewear is partnering with a British designer, Christopher Kane, to launch its first line of eyewear, starting with sunglasses. The products will be manufactured in Italy.
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News briefs
Inspecs is working with Carlos Santana. The legendary musician has...
Inspecs is working with Carlos Santana. The legendary musician has lent his name for a new collection of ophthalmic frames and sunglasses, which was launched at Vision Expo East earlier this month, starting with women's styles marked under the Carlos by Carlos Santana label. Part of the proceeds will be ...
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News briefs
Ørgreen has launched XY/YX, a unisex duo of sunglasses which...
Ørgreen has launched XY/YX, a unisex duo of sunglasses which are meant to appeal to the intrinsic ambiguity in all of us between the male and female pert of our personality, which may be more or less pronounced in an individual. The name chosen by the Danish brand refers to ...
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News briefs
The Topolino model by Rolf Spectacles has won the Good...
The Topolino model by Rolf Spectacles has won the Good Design Award. The eyewear is named after the Fiat Topolino, the small Italian car that was produced by Fiat until the mid-1950s. “Topolino” is also the Italian word for “little mouse” as well as the Italian name for Disney's Mickey ...
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Maui Jim says it is introducing a revolutionary lens technology....
Maui Jim says it is introducing a revolutionary lens technology. Using a proprietary lens material, its new MauiBrilliant lens is said to be offering optics that are nearly as clear as glass, although it has nearly one-third the weight of standard glass. The American sunglass brand says it is the ...
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News briefs
A few weeks ago, Quechua invited a group of 14...
A few weeks ago, Quechua invited a group of 14 eyewear designers from Julbo and other companies in the Jura region of France for a presentation of Decathlon's outdoor brand, its product design and development strategy and an exchange of views. For the time being, Decathlon markets several lines of ...
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News briefs
Optic 2000 has launched a new ad television campaign in...
Optic 2000 has launched a new ad television campaign in France labeled “Objectif Zéro Dépense,” which focuses on the need to offer accessible quality. As of March 4, the 1,200 opticians of the French retail chain have been proposing to their customers two alternatives based on the doctor's prescription, one ...
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News briefs
Adlens has announced the European launch of Adlens Select, an...
Adlens has announced the European launch of Adlens Select, an eyewear solution which is supposed to help the people frustrated by their changing eyesight. Adlens Select features an adjustable dioptre range from -4D to +5D. The eyewear lenses can be continuously adjusted for near, intermediate and distance vision at the ...
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News briefs
Zyloware Eyewear has announced a multi-year licensing agreement for Shaquille...
Zyloware Eyewear has announced a multi-year licensing agreement for Shaquille O'Neal Eyewear, a new optical eyewear collection named after a famous American basketball champion that will be available in the U.S. in April. The sports-inspired collection has been designed for men aged 18 to 50 who seek fashionable, high-quality frames ...
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News briefs
InSpecs has signed a multi-year agreement with Carlos Santana to...
InSpecs has signed a multi-year agreement with Carlos Santana to design, market and distribute sunglasses and ophthalmic frames under the Santana by Carlos Santana and Carlos by Carlos Santana brand names. Both lines will showcase custom acetates featuring color samples from album-cover artwork of the legendary musician. The Santana by ...
