All Marketing articles – Page 16
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Short stops
Novacel, a large French laboratory controlled by Essilor, replaces BBGR...
Novacel, a large French laboratory controlled by Essilor, replaces BBGR as sponsor of a high school in Morez, in the French eyewear industry cluster of the Jura region
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News briefs
Fendi looks set to entice a younger clientele by banking...
Fendi looks set to entice a younger clientele by banking on music to market its new Fendi EyeShine sunglasses line. The Italian luxury fashion house has chosen Béatrice Martin, a French-Canadian singer better known by her stage name Cœur de pirate, as brand ambassador for the new collection. In addition, ...
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News briefs
Gold & Wood is innovating in product development and marketing...
Gold & Wood is innovating in product development and marketing by launching its first B2C online crowdfunding campaign in association with Born.com. The Luxembourg-based producer of high-end, handcrafted glasses is inviting customers and friends to become its ambassadors. They will be rewarded with a free pair of sunglasses if they ...
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News briefs
Salmoiraghi & Viganò launched an “invisible store” combining gaming and...
Salmoiraghi & Viganò launched an “invisible store” combining gaming and augmented reality with retail, on the occasion of the 150th anniversary of the company. People were invited to come to Milan's Piazza Duomo on June 11, download an app called “S&V 150 anni” on their smartphone, and take a picture ...
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Short stops
Krys Group has qualified as one of the 20 “Great...
Krys Group has qualified as one of the 20 “Great places to work” in France for the third year in a row
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News briefs
Maui Jim says it is introducing a revolutionary lens technology....
Maui Jim says it is introducing a revolutionary lens technology. Using a proprietary lens material, its new MauiBrilliant lens is said to be offering optics that are nearly as clear as glass, although it has nearly one-third the weight of standard glass. The American sunglass brand says it is the ...
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News briefs
The Topolino model by Rolf Spectacles has won the Good...
The Topolino model by Rolf Spectacles has won the Good Design Award. The eyewear is named after the Fiat Topolino, the small Italian car that was produced by Fiat until the mid-1950s. “Topolino” is also the Italian word for “little mouse” as well as the Italian name for Disney's Mickey ...
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News briefs
Ørgreen has launched XY/YX, a unisex duo of sunglasses which...
Ørgreen has launched XY/YX, a unisex duo of sunglasses which are meant to appeal to the intrinsic ambiguity in all of us between the male and female pert of our personality, which may be more or less pronounced in an individual. The name chosen by the Danish brand refers to ...
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News briefs
Inspecs is working with Carlos Santana. The legendary musician has...
Inspecs is working with Carlos Santana. The legendary musician has lent his name for a new collection of ophthalmic frames and sunglasses, which was launched at Vision Expo East earlier this month, starting with women's styles marked under the Carlos by Carlos Santana label. Part of the proceeds will be ...
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News briefs
Kering Eyewear is partnering with a British designer, Christopher Kane,...
Kering Eyewear is partnering with a British designer, Christopher Kane, to launch its first line of eyewear, starting with sunglasses. The products will be manufactured in Italy.
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News briefs
Barberini, the big Italian producer of mineral lenses, is coming...
Barberini, the big Italian producer of mineral lenses, is coming out with its first line of sunglasses, called Big Bang, which is being marketed initially in Italy only. The limited-edition collection consists of six styles developed with the help of a young designer, Roberto Russo. It uses a variety of ...
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News briefs
Essilor has apparently solved the problem of the blue reflection...
Essilor has apparently solved the problem of the blue reflection in its Crizal Prevencia anti-reflective coating. The company is rolling out a new package, called the Eye Protect System, which combines UV protection and blue light filtering with full clarity, without any blue reflection on the lens, thanks to a ...
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News briefs
Alcon, a division of Novartis, has entered into a strategic...
Alcon, a division of Novartis, has entered into a strategic alliance with PowerVision to bring fluid-based accommodating intraocular lenses (IOL) to the market. PowerVision has developed an accommodating IOL (AIOL) which has the ability to change focus via a fluid-driven shape-changing technology. The AIOL is suitable for cataract patients who ...
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News briefs
Essilor plans to boost its consumer marketing budget by 5...
Essilor plans to boost its consumer marketing budget by 5 percent to €215 million this year. All the increase will take place in the sunwear segment and online. Among other initiatives on the marketing front, it is conducting a branded gaming activity, the Eyezen Challenge, addressing consumers who are increasingly ...
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News briefs
While Logo Eyewear is planning to launch a MacLaren line...
While Logo Eyewear is planning to launch a MacLaren line of eyewear at the next Silmo Paris show (see our last issue), Marma London announced the launch of two new lines of eyewear, Aston Martin and Aston Martin Racing, at a hotel near the Mido fair last month.
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News briefs
Caledonian Optical has partnered with Shaw Lens to bring optometrists...
Caledonian Optical has partnered with Shaw Lens to bring optometrists Shaw's “Binocular by Design” technology, a major lens innovation since the introduction of freeform digital lenses. Shaw's patented enhancement addresses the therapeutic requirements for patients with strabismus, amblyopia, anisometropia, post-surgical refractive error, concurrent contact lens wear or just general dissatisfaction ...
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News briefs
Blauer, a brand of Fgf Industry, is launching its first...
Blauer, a brand of Fgf Industry, is launching its first ever eyewear collection, in partnership with Had (Have a dream) Italy, which will take care of design and distribution. The glasses, which can be found in both men's and women's versions, are inspired by those of the American police, both ...
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News briefs
Zyloware Eyewear has announced a multi-year licensing agreement for Shaquille...
Zyloware Eyewear has announced a multi-year licensing agreement for Shaquille O'Neal Eyewear, a new optical eyewear collection named after a famous American basketball champion that will be available in the U.S. in April. The sports-inspired collection has been designed for men aged 18 to 50 who seek fashionable, high-quality frames ...
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News briefs
InSpecs has signed a multi-year agreement with Carlos Santana to...
InSpecs has signed a multi-year agreement with Carlos Santana to design, market and distribute sunglasses and ophthalmic frames under the Santana by Carlos Santana and Carlos by Carlos Santana brand names. Both lines will showcase custom acetates featuring color samples from album-cover artwork of the legendary musician. The Santana by ...
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News briefs
Adlens has announced the European launch of Adlens Select, an...
Adlens has announced the European launch of Adlens Select, an eyewear solution which is supposed to help the people frustrated by their changing eyesight. Adlens Select features an adjustable dioptre range from -4D to +5D. The eyewear lenses can be continuously adjusted for near, intermediate and distance vision at the ...
