All Marketing articles – Page 20
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Grant Larsen and Karen Ouelette, two professionals with a combined...
Grant Larsen and Karen Ouelette, two professionals with a combined 35 years of experience in the optical industry in Canada, have founded Digital ECP in partnership with various suppliers. The company is described as a digital marketing platform designed to help Canadian eye care professionals to choose from various suppliers ...
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Vedere International, the oldest international optical trade magazine, has gone...
Vedere International, the oldest international optical trade magazine, has gone completely digital, starting this month
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Piero Massaro received the special jury prize at the 2014...
Piero Massaro received the special jury prize at the 2014 Silmo d'Or, for the extreme accuracy with which the designer-producer follows every step of the craftsmanship that goes into producing a luxury product made of exclusive materials. Every single frame is handled 480 times. They retail at €350, and €500 ...
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Oakley is celebrating its 40th anniversary with the launch of...
Oakley is celebrating its 40th anniversary with the launch of a limited-edition book. Published by Assouline, a global luxury publisher based in New York City, the book is entitled Oakley, showcasing the brand's story while highlighting its disruptive design and industry innovation. The 220-page hard-cover volume is in a black ...
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Sharon Stone is the new testimonial of Alain Afflelou. The...
Sharon Stone is the new testimonial of Alain Afflelou. The French optical retail chain has announced a three-year partnership with the American movie star that will cover all the countries where the company is present. The first step in this new collaboration was the shooting a commercial under the direction ...
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Modo has launched a new social initiative. For each pair...
Modo has launched a new social initiative. For each pair of glasses sold, the company gives a pair to a Nepalese association that takes care of poor people with visual impairment in developing countries. Its Eco collection is made of 95 percent recycled acetate and metal, the acetate coming from ...
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News briefs
Hoya will act as headline sponsor of the annual conference...
Hoya will act as headline sponsor of the annual conference of the European Academy of Optometry & Optics (EAOO) next year. It will also sponsor the associated clinical skills workshop on May 14-17. The conference was in Warsaw last May, and will take place in Budapest next May. The Hungarian ...
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News briefs
At the end of October, the KGS Curatorship in Berlin...
At the end of October, the KGS Curatorship in Berlin started an advertising campaign to inform people about the necessity of wearing glasses when skiing. Opticians have been invited to participate in the campaign. Together with ASiS, a German organization for “safety in sports,” and the German Snowboard Association, KGS ...
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News briefs
The Theo brand launched a new brand theme, “Candy Shop,”...
The Theo brand launched a new brand theme, “Candy Shop,” at Silmo. It will be used for the brand's sales support advertising material, the company's website and new marketing images. Additionally 30 new models made of stainless steel were launched in 8 colors each. Theo also launched a limited edition ...
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News briefs
Götti Switzerland says it has launched a new website, providing...
Götti Switzerland says it has launched a new website, providing a platform for pictures and information that can be navigated intuitively, even with a tablet or smartphone. It has a blog with personal insights from the company's designer, Sven Götti, and a link with social networks. It features a store ...
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News briefs
Rodenstock launched a new advertising campaign on Sept. 1. The...
Rodenstock launched a new advertising campaign on Sept. 1. The campaign, including TV advertising, online advertising and point-of-sale support, was launched for the promotion of Rodenstock's new collection of corrective frames and sunglasses. The campaign, which is titled “My Style, My Statement,” is part of an international marketing campaign, which ...
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Norville Opticians has signed a contract as official eye care...
Norville Opticians has signed a contract as official eye care partner to the Gloucester Rugby team
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Forbes has named Essilor as the third most innovative French...
Forbes has named Essilor as the third most innovative French company for the fourth year in a row, coming after Hermès and Iliad
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Hoya's French laboratory, which was recently upgraded to handle the...
Hoya's French laboratory, which was recently upgraded to handle the company's latest progressive lenses, has received a special certification for deliveries within 48 hours of four types of lenses
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Rolf Spectacles's Marlin 06 frame in bog oak wood was...
Rolf Spectacles's Marlin 06 frame in bog oak wood was one of the 27 winners of a Gold International Design Excellence (IDEA) Award this year in a competition against 2,000 other entries
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News briefs
The Carl Zeiss Foundation is celebrating its 125th anniversary. German...
The Carl Zeiss Foundation is celebrating its 125th anniversary. German Chancellor Angela Merkel gave the ceremonial address at the festive event opening the celebrations, on May 19. The foundation was set in Jena 125 years ago by Ernst Abbe, a German physicist and entrepreneur, who decided to allocate profits from ...
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Smith Optics has struck a marketing partnership with Vail Resorts...
Smith Optics has struck a marketing partnership with Vail Resorts in the U.S. to be the exclusive eyewear and helmet supplier to the personnel in its resorts and lodgings
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News briefs
Luxottica is partnering with Scott Schuman, also known as The...
Luxottica is partnering with Scott Schuman, also known as The Sartorialist, after the name of his blog, on a digital project named “Faces by The Sartorialist.” Schuman, one of the very first names in the street-style scene, portrays ordinary people around the world wearing glasses in such a distinctive and ...
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News briefs
Krys, the French buying and franchising group, has become the...
Krys, the French buying and franchising group, has become the new “Official Optician” for the Tour de France and the Tour de France à la Voile. Both the legendary cycling tour and the sailing race are organized by Amaury Sport Organisation (A.S.O.), a subsidiary of Editions Philippe Amaury (EPA), the ...
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Zero Industry has signed up an Italian cyclist, Daniele Bennati,...
Zero Industry has signed up an Italian cyclist, Daniele Bennati, and an Australian bike racer, Michael Rogers, to its rh+ Olympo Triple Fit squad
