All Marketing articles – Page 20
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Götti, the Swiss eyewear brand that owns the Swiss lens...
Götti, the Swiss eyewear brand that owns the Swiss lens manufacturer Eyetech, has won the 2014 German Design Award 2014 in the lifestyle category for a new style of sunglasses, Xanadu, from its Spin & Stow collection. The patented Spin & Stow functionality allows the sunglasses to be folded flat ...
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Uvex gets a special prize, the Axia Award for Bavaria,...
Uvex gets a special prize, the Axia Award for Bavaria, because of its sustainable strategy as a family company that places its 2,100 employees in the foreground
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Carl Zeiss has launched a new application for consumers to...
Carl Zeiss has launched a new application for consumers to test whether their eyes suffer from digital vision stress. The app, which is available free of charge, calculates how long the eyes need to focus when looking alternately at an object in the distance and a digital device. According to ...
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Rudy Project has announced a long-term partnership with World Triathlon...
Rudy Project has announced a long-term partnership with World Triathlon Corporation and an expanded presence at Ironman events around the globe. The agreement, designating the Italian company as the official helmet supplier to Ironman for North America, originated at the 2013 GoPro Ironman World Championship in Kailua-Kona, Hawaii and has ...
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Specsavers has acted as official eye-care partner for the Australian...
Specsavers has acted as official eye-care partner for the Australian Tennis Open
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Neymar da Silva Santos Júnior, the Brazilian football player who...
Neymar da Silva Santos Júnior, the Brazilian football player who is generally known simply as Neymar, is a new ambassador for Police, the house brand of De Rigo
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Johnson & Johnson came in 57th place, Novartis was ranked...
Johnson & Johnson came in 57th place, Novartis was ranked 99th and Essilor International 100th in an authoritative chart made public at the World Economic Forum in Davos last week. Compiled every year by Corporate Knights, a Toronto-based media and investment advisory company, the Global 100 index of the most ...
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The president and the secretary general of Optic 2000, Didier...
The president and the secretary general of Optic 2000, Didier Papaz and Yves Guénin, were shown on television on Dec. 7 presenting a check for €1,070,000 to AFM-Téléthon, the very active French institute for the advancement of research into the prevention and cure of neuromuscular diseases. Stores affiliated with the ...
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Optic 2000, the French cooperative of independent opticians, chose an...
Optic 2000, the French cooperative of independent opticians, chose an atypical marketing tool to promote its collection of eyewear named “Les Inimitables,” last month. On Nov. 6-9, visitors at the Quatre Temps shopping mall at La Défense, near Paris, could stand in front of a giant interactive mirror to scan ...
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Modo Eyewear has donated close to $1 million worth of...
Modo Eyewear has donated close to $1 million worth of eyewear to the SEVA Foundation, which will give it to people in need in Nepal and other countries. The donation was made possible through a program, “Buy a Frame, Give a Frame,” whereby Modo donates one frame for each frame ...
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Rodenstock has launched a digital marketing campaign in five countries...
Rodenstock has launched a digital marketing campaign in five countries for its range of computer spectacles. The core of the campaign is a special website, relax-your-eyes.com, which was launched on Oct. 10 for World Sight Day, a global event organized by communities, associations and non-government organizations, which work with the ...
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Italy's Gruppo Randazzo reports a special agreement with the Lions...
Italy's Gruppo Randazzo reports a special agreement with the Lions Club for the collection of used eyeglasses at its 101 Optimssimo stores during the months of November and December. In exchange for them, customers will get a voucher entitling them to a discount of €100 on a new pair of ...
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Specsavers made a noticeable return to prime-time TV advertising in...
Specsavers made a noticeable return to prime-time TV advertising in the U.K. with a new funny development of its “Should've gone to Specsavers” commercial spot. It features a short-sighted Zumba instructor who enters a room where old people are expecting to play bingo. As she plays her aerobics act, the ...
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Rodenstock had a positive reaction to its roadshow, called ‘System...
Rodenstock had a positive reaction to its roadshow, called ‘System of a Better Vision,' which toured around 20 German cities from June 3 to 11 and attracted 2,000 visitors, interested in the company's latest product news. The show toured in a two-story mobile house, the so-called ‘House of a Better Vision,' ...
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Ashley Arnold, a female ultra-runner who came first in the...
Ashley Arnold, a female ultra-runner who came first in the Leadville 100-mile race in August, has joined Julbo's team of sponsored athletes. She has been an associate editor of Trail Runner magazine in Colorado.
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Essilor has risen from the 28th to the 23rd place...
Essilor has risen from the 28th to the 23rd place on Forbes' list of the world's most innovative companies
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We wrote in the last issue about the way Optometry...
We wrote in the last issue about the way Optometry Giving Sight, a charity dedicated to help poor visually-impaired people, is raising money through cycling and other sports activities. The British Optician magazine says that its editor, Chris Bennett, has raised £1,400 (€1,626-$2,171) for Vision Aid Overseas by completing the 300-mile ...
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Julbo had a presence at last month's edition of the...
Julbo had a presence at last month's edition of the Natural Games outdoor sports festival held near Millau, in France, on June 27-30. In the U.S., Julbo was also the official eyewear sponsor of the 2013 edition of the Western States 100-mile Endurance Run, described as the world's oldest and ...
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Rodenstock celebrated the opening of its new engineering center in...
Rodenstock celebrated the opening of its new engineering center in Regen, Germany on June 8 with an open-house presentation. About 1,200 visitors used the opportunity to see how glasses are manufactured. Visitors were able to see the whole production process, from incoming orders to their delivery.
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Vuillet Vega has placed its product catalog online, but it...
Vuillet Vega has placed its product catalog online, but it can only be accessed with a password