All Marketing articles – Page 25
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News briefs
Just in time for its 100th anniversary, Zeiss publishes a...
Just in time for its 100th anniversary, Zeiss publishes a book under the title 'Better vision: Carl Zeiss ophthalmic optics from 1912- 2012.' The 128 page book provides insights into the history of the famous German lens manufacturer through interviews, background information and photographs. With historical documents and material from ...
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News briefs
Optic 2000 has launched a new animation on its website,...
Optic 2000 has launched a new animation on its website, called “My People's Choice,” to help draw traffic to its e-commerce platform last May 15. Yesterday, less than one week after it went online, the French cooperative said the new page had received more than three million unique visits. Until ...
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News briefs
Carrera has chosen Wieden+Kennedy Amsterdam to be its new creative...
Carrera has chosen Wieden+Kennedy Amsterdam to be its new creative agency. Their first collaborative project will be a teaser campaign launching later this year in conventional and online media and at sales outlets worldwide. In the first quarter of 2013, they will launch their first full-fledged international campaign.
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News briefs
Optissimo's sponsorship of the eighth edition of the Palermo-Montecarlo regatta,...
Optissimo's sponsorship of the eighth edition of the Palermo-Montecarlo regatta, from Aug. 18-23, was on the wave of eco-sustainability. Optissimo is one of the retail banners of Randazzo, the Italian group based in Palermo that operates 189 stores under that Optissimo, Randazzo and Ottica Romani brands. At the end of ...
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News briefs
No less than 107 athletes wearing Oakley sunglasses won medals...
No less than 107 athletes wearing Oakley sunglasses won medals at the recent London Olympic Games. More than 700 athletes from 205 countries competed in the Games with Oakley glasses, including the recent innovative RadarLock series. Many of them went to the Oakley Safehouse established on the southern bank of ...
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On Aug. 30, the winner of the Italian Cortina D'Ampezzo...
On Aug. 30, the winner of the Italian Cortina D'Ampezzo literary prize received as part of his award a very special pair of glasses, made for the occasion by Dino Tabacchi, chairman of Salmoiraghi & Viganò
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At this year's 50+ Show in London – designed to...
At this year's 50+ Show in London – designed to honor advertisements that appeal to customers over 50 years old – Specsavers took second place, after Marks & Spencer
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A German golf champion, Martin Kaymer, is the new ambassador...
A German golf champion, Martin Kaymer, is the new ambassador of the Boss Black Eyewear line marketed by Hugo Boss
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News briefs
Revo, the American brand of polarized sunglasses owned by Luxottica,...
Revo, the American brand of polarized sunglasses owned by Luxottica, will act as official eyewear sponsor of the 2012 Reel Rock Film Tour of climbing and other adventure films. The festival will consist of more than 300 screenings addressing more than 100,000 people in selected cities around the world. One ...
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Lissac, one of the chains belonging to the French Krys...
Lissac, one of the chains belonging to the French Krys Group, sponsored for the first time the Lissac Classic Noirmoutier boat race off the Britanny coast Aug. 3-5, taking the place of Lancel
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News briefs
Brulimar has launched a new high-tech website for its Bench...
Brulimar has launched a new high-tech website for its Bench and Bench Kids brands, two of its best-selling ranges in the U.K. Developed in partnership with Itonic Solutions, Bencheyewear.com features 360-degree rotating images of each model, to maximize the front-end user experience. It also includes online checkout facilities and a ...
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Specsavers has been named the most trusted brand of opticians...
Specsavers has been named the most trusted brand of opticians in the U.K. for the 11th year in a row, in the 2012 edition of the Reader's Digest Most Trusted Brand survey
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News briefs
Oakley is making a big splash at the London Olympics,...
Oakley is making a big splash at the London Olympics, where it is supplying more than 80 percent of the athletes who are wearing sunglasses. It has deals with more 700 athletes competing in the Games in 19 disciplines and coming from more than 200 countries. They are being invited ...
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News briefs
Rodenstock launched a new website, see-better-look-perfect.com, on June 1 in...
Rodenstock launched a new website, see-better-look-perfect.com, on June 1 in the framework of a new marketing campaign for what the company defines as a “a better vision system.” On the website, visitors can take a virtual expedition through Rodenstock's range of vision correction products and services, deciding which itinerary to ...
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EmPower eyewear by PixelOptics has been named one of the...
EmPower eyewear by PixelOptics has been named one of the 100 most important new technology products for 2012 by the R&D 100 Awards
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News briefs
Brulimar Optical Group, the learding eyewear manufacturer and designer in...
Brulimar Optical Group, the learding eyewear manufacturer and designer in the U.K., has revamped its website to expand its international reach. In addition to English, the site is now also available in French, German, Spanish, Italian and Russian.
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News briefs
While looking for possible collaborations with similar groups in other...
While looking for possible collaborations with similar groups in other countries, Optic Libre has started to support its retail members in France with two commercial TV spots. They have been running since May 21 on LCI, a French news channel. Run by Jean-Luc Sélignan, a former top executive of GrandVision, ...
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News briefs
Oakley has extended its partnership with the U.S. Olympic Committee...
Oakley has extended its partnership with the U.S. Olympic Committee (USOC) through 2020, including the 2014 Winter Olympics in Sochi and the 2016 Summer Olympics in Rio de Janeiro. U.S. candidates for Team USA competing in the London Olympics starting next month have been wearing Oakley eyewear. Proceeds from the ...
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News briefs
David Homberg, who runs Highmark, the parent company of Viva...
David Homberg, who runs Highmark, the parent company of Viva International, has been named “Man of Vision” for this year because of his involvement in numerous charitable actions. Under him, the company has donated more than $42 million to help poor people in Texas obtain eye care.
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News briefs
John Perkins, joint managing director of Specsavers, was one of...
John Perkins, joint managing director of Specsavers, was one of the company's 15 staff members to complete two 55-mile charity bike rides around London recently. The company dubbed the event “the Tour de Specsavers”; it raised more than £1,000 (€1,250-$1,560) for Volunteer Reading Help, a London charity that helps children ...
