All Marketing articles – Page 25
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News briefs
Revo, the American brand of polarized sunglasses owned by Luxottica,...
Revo, the American brand of polarized sunglasses owned by Luxottica, will act as official eyewear sponsor of the 2012 Reel Rock Film Tour of climbing and other adventure films. The festival will consist of more than 300 screenings addressing more than 100,000 people in selected cities around the world. One ...
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A German golf champion, Martin Kaymer, is the new ambassador...
A German golf champion, Martin Kaymer, is the new ambassador of the Boss Black Eyewear line marketed by Hugo Boss
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At this year's 50+ Show in London – designed to...
At this year's 50+ Show in London – designed to honor advertisements that appeal to customers over 50 years old – Specsavers took second place, after Marks & Spencer
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On Aug. 30, the winner of the Italian Cortina D'Ampezzo...
On Aug. 30, the winner of the Italian Cortina D'Ampezzo literary prize received as part of his award a very special pair of glasses, made for the occasion by Dino Tabacchi, chairman of Salmoiraghi & Viganò
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No less than 107 athletes wearing Oakley sunglasses won medals...
No less than 107 athletes wearing Oakley sunglasses won medals at the recent London Olympic Games. More than 700 athletes from 205 countries competed in the Games with Oakley glasses, including the recent innovative RadarLock series. Many of them went to the Oakley Safehouse established on the southern bank of ...
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Oakley is making a big splash at the London Olympics,...
Oakley is making a big splash at the London Olympics, where it is supplying more than 80 percent of the athletes who are wearing sunglasses. It has deals with more 700 athletes competing in the Games in 19 disciplines and coming from more than 200 countries. They are being invited ...
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Specsavers has been named the most trusted brand of opticians...
Specsavers has been named the most trusted brand of opticians in the U.K. for the 11th year in a row, in the 2012 edition of the Reader's Digest Most Trusted Brand survey
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John Perkins, joint managing director of Specsavers, was one of...
John Perkins, joint managing director of Specsavers, was one of the company's 15 staff members to complete two 55-mile charity bike rides around London recently. The company dubbed the event “the Tour de Specsavers”; it raised more than £1,000 (€1,250-$1,560) for Volunteer Reading Help, a London charity that helps children ...
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David Homberg, who runs Highmark, the parent company of Viva...
David Homberg, who runs Highmark, the parent company of Viva International, has been named “Man of Vision” for this year because of his involvement in numerous charitable actions. Under him, the company has donated more than $42 million to help poor people in Texas obtain eye care.
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Oakley has extended its partnership with the U.S. Olympic Committee...
Oakley has extended its partnership with the U.S. Olympic Committee (USOC) through 2020, including the 2014 Winter Olympics in Sochi and the 2016 Summer Olympics in Rio de Janeiro. U.S. candidates for Team USA competing in the London Olympics starting next month have been wearing Oakley eyewear. Proceeds from the ...
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While looking for possible collaborations with similar groups in other...
While looking for possible collaborations with similar groups in other countries, Optic Libre has started to support its retail members in France with two commercial TV spots. They have been running since May 21 on LCI, a French news channel. Run by Jean-Luc Sélignan, a former top executive of GrandVision, ...
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Brulimar Optical Group, the learding eyewear manufacturer and designer in...
Brulimar Optical Group, the learding eyewear manufacturer and designer in the U.K., has revamped its website to expand its international reach. In addition to English, the site is now also available in French, German, Spanish, Italian and Russian.
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EmPower eyewear by PixelOptics has been named one of the...
EmPower eyewear by PixelOptics has been named one of the 100 most important new technology products for 2012 by the R&D 100 Awards
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Rodenstock launched a new website, see-better-look-perfect.com, on June 1 in...
Rodenstock launched a new website, see-better-look-perfect.com, on June 1 in the framework of a new marketing campaign for what the company defines as a “a better vision system.” On the website, visitors can take a virtual expedition through Rodenstock's range of vision correction products and services, deciding which itinerary to ...
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Italian Independent has put out a special edition of eyewear...
Italian Independent has put out a special edition of eyewear to celebrate the victory of the Juventus team in the Italian football championships. The glasses will be available at Italian Independent stores as well as at the juvestore.com website for €147 a pair. Owned by a heir to the fortune ...
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Krys is dipping its toe into event sponsorships, becoming the...
Krys is dipping its toe into event sponsorships, becoming the title sponsor of what will now be called the Krys Ocean Race. Competitors depart New York on July 7 and cross the Atlantic Ocean to Brest, France, arriving on July 14. Krys is spending 5 to 10 percent of its ...
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Vanni has decided to use young circus acrobats from all...
Vanni has decided to use young circus acrobats from all over the world as testimonials for its eyewear. They have been photographed in unusual postures to show some of its new styles of sunglasses and prescription frames. The pictures will also be used for online distribution of some of ...
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Optical Express is sponsoring the PGA Scotland golf tour in...
Optical Express is sponsoring the PGA Scotland golf tour in six events that run through October
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News briefs
Kirit Patel, a British optometrist who runs the Radlett Opticians...
Kirit Patel, a British optometrist who runs the Radlett Opticians practice in Radlett, Hertfordshire, won two prizes at the recent Optician Awards. He said he has customers traveling from Canada and New Zealand to get their eyes tested. Optician magazine also honored numerous other opticians in addition to Essilor's OptiFog ...
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Oakley has started up a new branding campaign that pairs...
Oakley has started up a new branding campaign that pairs artists with the Olympic athletes who inspired them. The campaign, Beyond Reason, is reflected in a specially commissioned art piece collaborated on by the artist Natalie Frank and Bryan Clay, gold medalist in the decathlon in the 2008 Olympic Games. ...
