All Marketing articles – Page 25
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Julbo is launching an application on tablets and smartphones to...
Julbo is launching an application on tablets and smartphones to help consumers choose the best possible sports glasses
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Bellinger won a silver award at the Hall of Frames...
Bellinger won a silver award at the Hall of Frames Zürich from its visitors for its Blac+ frames
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Oliver Goldsmith Spectacles, the company owned by the senior Oliver...
Oliver Goldsmith Spectacles, the company owned by the senior Oliver Goldsmith, got the Grand Prix Award for “Best Ladies Frame” 2013 at the recently held IOFT show in Tokyo. Contrasting with its rather classical styles, the British company has come out with a very fresh Castle collection of acetate frames ...
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The Vision Council won two of the National Health Information...
The Vision Council won two of the National Health Information Awards in the U.S. for this year. It got a silver award for a series of booklets and flyers for its Kids Ultraviolet campaign, with the related stickers, and a bronze award in the Total Health Information program for its ...
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Just in time for its 100th anniversary, Zeiss publishes a...
Just in time for its 100th anniversary, Zeiss publishes a book under the title 'Better vision: Carl Zeiss ophthalmic optics from 1912- 2012.' The 128 page book provides insights into the history of the famous German lens manufacturer through interviews, background information and photographs. With historical documents and material from ...
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Optic 2000 has launched a new animation on its website,...
Optic 2000 has launched a new animation on its website, called “My People's Choice,” to help draw traffic to its e-commerce platform last May 15. Yesterday, less than one week after it went online, the French cooperative said the new page had received more than three million unique visits. Until ...
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Carrera has chosen Wieden+Kennedy Amsterdam to be its new creative...
Carrera has chosen Wieden+Kennedy Amsterdam to be its new creative agency. Their first collaborative project will be a teaser campaign launching later this year in conventional and online media and at sales outlets worldwide. In the first quarter of 2013, they will launch their first full-fledged international campaign.
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Optissimo's sponsorship of the eighth edition of the Palermo-Montecarlo regatta,...
Optissimo's sponsorship of the eighth edition of the Palermo-Montecarlo regatta, from Aug. 18-23, was on the wave of eco-sustainability. Optissimo is one of the retail banners of Randazzo, the Italian group based in Palermo that operates 189 stores under that Optissimo, Randazzo and Ottica Romani brands. At the end of ...
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No less than 107 athletes wearing Oakley sunglasses won medals...
No less than 107 athletes wearing Oakley sunglasses won medals at the recent London Olympic Games. More than 700 athletes from 205 countries competed in the Games with Oakley glasses, including the recent innovative RadarLock series. Many of them went to the Oakley Safehouse established on the southern bank of ...
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On Aug. 30, the winner of the Italian Cortina D'Ampezzo...
On Aug. 30, the winner of the Italian Cortina D'Ampezzo literary prize received as part of his award a very special pair of glasses, made for the occasion by Dino Tabacchi, chairman of Salmoiraghi & Viganò
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At this year's 50+ Show in London – designed to...
At this year's 50+ Show in London – designed to honor advertisements that appeal to customers over 50 years old – Specsavers took second place, after Marks & Spencer
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A German golf champion, Martin Kaymer, is the new ambassador...
A German golf champion, Martin Kaymer, is the new ambassador of the Boss Black Eyewear line marketed by Hugo Boss
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Revo, the American brand of polarized sunglasses owned by Luxottica,...
Revo, the American brand of polarized sunglasses owned by Luxottica, will act as official eyewear sponsor of the 2012 Reel Rock Film Tour of climbing and other adventure films. The festival will consist of more than 300 screenings addressing more than 100,000 people in selected cities around the world. One ...
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Lissac, one of the chains belonging to the French Krys...
Lissac, one of the chains belonging to the French Krys Group, sponsored for the first time the Lissac Classic Noirmoutier boat race off the Britanny coast Aug. 3-5, taking the place of Lancel
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Brulimar has launched a new high-tech website for its Bench...
Brulimar has launched a new high-tech website for its Bench and Bench Kids brands, two of its best-selling ranges in the U.K. Developed in partnership with Itonic Solutions, Bencheyewear.com features 360-degree rotating images of each model, to maximize the front-end user experience. It also includes online checkout facilities and a ...
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Specsavers has been named the most trusted brand of opticians...
Specsavers has been named the most trusted brand of opticians in the U.K. for the 11th year in a row, in the 2012 edition of the Reader's Digest Most Trusted Brand survey
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Oakley is making a big splash at the London Olympics,...
Oakley is making a big splash at the London Olympics, where it is supplying more than 80 percent of the athletes who are wearing sunglasses. It has deals with more 700 athletes competing in the Games in 19 disciplines and coming from more than 200 countries. They are being invited ...
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Rodenstock launched a new website, see-better-look-perfect.com, on June 1 in...
Rodenstock launched a new website, see-better-look-perfect.com, on June 1 in the framework of a new marketing campaign for what the company defines as a “a better vision system.” On the website, visitors can take a virtual expedition through Rodenstock's range of vision correction products and services, deciding which itinerary to ...
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EmPower eyewear by PixelOptics has been named one of the...
EmPower eyewear by PixelOptics has been named one of the 100 most important new technology products for 2012 by the R&D 100 Awards
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Brulimar Optical Group, the learding eyewear manufacturer and designer in...
Brulimar Optical Group, the learding eyewear manufacturer and designer in the U.K., has revamped its website to expand its international reach. In addition to English, the site is now also available in French, German, Spanish, Italian and Russian.
