All Marketing articles – Page 30
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Vanni is calling on young Italian artists to participate in...
Vanni is calling on young Italian artists to participate in the third edition of its Autofocus program, giving them maximum freedom of creation to develop new styles that will be displayed at its showroom in Turin during a contemporary art exhibition next November
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Gargoyles Performance Eyewear, which belongs to FGX International, has signed...
Gargoyles Performance Eyewear, which belongs to FGX International, has signed an endorsement deal with Adrian Gonzalez, first baseman of the Boston Red Sox
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Blue Shark Optics, a provider of eyewear for poker, has...
Blue Shark Optics, a provider of eyewear for poker, has become a sponsor and the official eyewear of the World Series of Poker
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Toni Elias, the Spanish motorcycling champion who recently joined the...
Toni Elias, the Spanish motorcycling champion who recently joined the LCR Honda MotoGP team, is the new face of Charmant's Puma Eyewear line
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The new website of the German company Mykita is now...
The new website of the German company Mykita is now available in Japanese as well as in German and English. Consumers can get information on the company's new collections, stores and its new campaign by Mark Borthwick. A blog will be frequently updated.
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Davis Vision has updated its website and mobile site with...
Davis Vision has updated its website and mobile site with more information that is easier to find, while reflecting the company's branding strategy. The site includes an explanation of laser vision correction, and companies can choose the vision plan enrollments best suited for their employees. Davis Vision's Facebook page is ...
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Lapo Elkann has created a new line of sunglasses, 000b,...
Lapo Elkann has created a new line of sunglasses, 000b, for his Italia Independent label, with all sales going to Doctors Without Borders working in Japan in the wake of the March earthquake and tsunami. Elkann and his team were in Japan in January shooting a campaign to promote Italia ...
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Revo has announced the exclusive availability via Amazon.com of a...
Revo has announced the exclusive availability via Amazon.com of a limited edition of sunglasses signed by Alexandra Cousteau, the 35-year-old granddaughter of the famous French water explorer and filmmaker Jacques-Yves Cousteau. Luxottica, parent company of Revo, will donate $10 from the sale of each pair of glasses to Blue Legacy ...
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Signet Armorlite is circulating the results of a study of...
Signet Armorlite is circulating the results of a study of customers' preferences for different types of progressive lenses, indicating that the wearers preferred Kodak lenses with Vision First Design technology 56 percent more often than five other types of lenses – a preference of more than 2 to 1 over ...
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Carve Eyewear of Australia has signed up a local surf...
Carve Eyewear of Australia has signed up a local surf champion, Adam Robertson
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Lewis Clinton, a junior surf pro in the British resort...
Lewis Clinton, a junior surf pro in the British resort of Newquay, has signed a sunglass endorsement deal with Von Zipper
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Krys, the leading French chain of franchised optical retail stores,...
Krys, the leading French chain of franchised optical retail stores, is going to sponsor a new boat race between the French harbor of Brest and New York in 2012 and 2014. Scheduled for July 7-13, 2012, the first Krys Ocean Race will involve between six and 12 catamarans. They will ...
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CooperVision has introduced new imagery worldwide to signify its unique...
CooperVision has introduced new imagery worldwide to signify its unique positioning in the market as a company that is completely focused on contact lenses, trying to establish close partnerships with eye care professionals and responding to the needs of individual lens wearers. The colorful and refreshing new look is going ...
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Samuel Eto'o, the football star, is the new face of...
Samuel Eto'o, the football star, is the new face of John Richmond Eyewear's spring/summer advertising campaign
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Immagine Eyewear has launched a new website in Italian and...
Immagine Eyewear has launched a new website in Italian and English for its X-IDE brand, using the format of a fashion magazine with a touch of humor
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Ray-Ban launched a new “Never Hide” campaign on March 19,...
Ray-Ban launched a new “Never Hide” campaign on March 19, setting up cameras in 12 cities to record participating consumers as they pass by. The video is broadcast to the brand's website in a simultaneous feed. The 12 cities selected for the campaign are Shanghai, Delhi, Istanbul, Rome, Berlin, Paris, ...
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Salmoiraghi & Vigano, Italy's largest eyewear chain, has invested €3...
Salmoiraghi & Vigano, Italy's largest eyewear chain, has invested €3 million on a marketing campaign, mainly TV commercials, focusing on a number of brands that are major players on the Italian market. The operation is called Fashion & Tech, and concerns 10 brands: Carrera, CK, Calvin Klein, Max & Co, ...
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The publisher of Elle magazine has named Charmant its best...
The publisher of Elle magazine has named Charmant its best licensee because of its special marketing campaigns
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Federopticos, which claims to be the second-largest cooperative of independent...
Federopticos, which claims to be the second-largest cooperative of independent opticians in Spain, with a market share of 4.5 percent, has received an award from the local community of opticians in Valencia for a TV advertising campaign carrying the “Respect your eyes” tagline. Created in 1989, Federopticos had 208 members ...
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Vittorio Tabacchi of Safilo, who is current president of the...
Vittorio Tabacchi of Safilo, who is current president of the European optical industry federation, Eurom 1, was honored by the European Sunglass Association with the group's Visionary Award for 2011. The association cited the innovation, professionalism and creativity that Tabacchi has contributed to the sunglass industry. The award was presented ...
