All Marketing articles – Page 31
-
News briefs
Ray-Ban launched a new “Never Hide” campaign on March 19,...
Ray-Ban launched a new “Never Hide” campaign on March 19, setting up cameras in 12 cities to record participating consumers as they pass by. The video is broadcast to the brand's website in a simultaneous feed. The 12 cities selected for the campaign are Shanghai, Delhi, Istanbul, Rome, Berlin, Paris, ...
-
News briefs
Salmoiraghi & Vigano, Italy's largest eyewear chain, has invested €3...
Salmoiraghi & Vigano, Italy's largest eyewear chain, has invested €3 million on a marketing campaign, mainly TV commercials, focusing on a number of brands that are major players on the Italian market. The operation is called Fashion & Tech, and concerns 10 brands: Carrera, CK, Calvin Klein, Max & Co, ...
-
Short stops
The publisher of Elle magazine has named Charmant its best...
The publisher of Elle magazine has named Charmant its best licensee because of its special marketing campaigns
-
News briefs
Federopticos, which claims to be the second-largest cooperative of independent...
Federopticos, which claims to be the second-largest cooperative of independent opticians in Spain, with a market share of 4.5 percent, has received an award from the local community of opticians in Valencia for a TV advertising campaign carrying the “Respect your eyes” tagline. Created in 1989, Federopticos had 208 members ...
-
News briefs
Vittorio Tabacchi of Safilo, who is current president of the...
Vittorio Tabacchi of Safilo, who is current president of the European optical industry federation, Eurom 1, was honored by the European Sunglass Association with the group's Visionary Award for 2011. The association cited the innovation, professionalism and creativity that Tabacchi has contributed to the sunglass industry. The award was presented ...
-
Short stops
Eschenbach has given a prize to its Spanish subsidiary as...
Eschenbach has given a prize to its Spanish subsidiary as the best one within the group in 2010
-
Short stops
Eyesways, the promotional Italian news website, has revamped its landing...
Eyesways, the promotional Italian news website, has revamped its landing page and changed its name to Mido News 365, marking the fact that its Italian-language edition is expected to come out daily (twice a week in English)
-
News briefs
The Sunday Times of London has published the results of...
The Sunday Times of London has published the results of a survey about work satisfaction, and Boots Opticians came out on top. It won for the well-being, manager and team sections, with its score regarding balance between work and home life being well above average. The company also did well ...
-
News briefs
Sportfair11 is set for May 23 in Leicester, organized by...
Sportfair11 is set for May 23 in Leicester, organized by Geraint Griffiths, clinical director of Sportvision, and with BBGR as foundation sponsor. The event will be a day of research reviews and presentations by guest speakers, geared toward optometrists and dispensing opticians who are interested in becoming sports vision practitioners.
-
Short stops
Frency & Mercury, a Japanese designer line of handcrafted frames,...
Frency & Mercury, a Japanese designer line of handcrafted frames, is making its first European presentation at a showroom in Milan's Porta Ticinese during the Mido show
-
News briefs
MadinItaly, a brand marketed by the Italian company Vista Eyewear,...
MadinItaly, a brand marketed by the Italian company Vista Eyewear, is setting up an Onda Creativa (creative wave) stand in the DesignLab area at Mido to show off its eyeglasses, The actual material of the booth is made of Softwall, 100 percent recycled and recyclable, and its modular design means ...
-
Short stops
Intercast Europe will have a completely new, futuristic stand layout...
Intercast Europe will have a completely new, futuristic stand layout and concept at the Mido show in Milan, going with its new ‘Language of Light' marketing campaign for its NXT lenses
