All Marketing articles – Page 26
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Revo, the American brand of polarized sunglasses owned by Luxottica,...
Revo, the American brand of polarized sunglasses owned by Luxottica, will act as official eyewear sponsor of the 2012 Reel Rock Film Tour of climbing and other adventure films. The festival will consist of more than 300 screenings addressing more than 100,000 people in selected cities around the world. One ...
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Lissac, one of the chains belonging to the French Krys...
Lissac, one of the chains belonging to the French Krys Group, sponsored for the first time the Lissac Classic Noirmoutier boat race off the Britanny coast Aug. 3-5, taking the place of Lancel
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Brulimar has launched a new high-tech website for its Bench...
Brulimar has launched a new high-tech website for its Bench and Bench Kids brands, two of its best-selling ranges in the U.K. Developed in partnership with Itonic Solutions, Bencheyewear.com features 360-degree rotating images of each model, to maximize the front-end user experience. It also includes online checkout facilities and a ...
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Specsavers has been named the most trusted brand of opticians...
Specsavers has been named the most trusted brand of opticians in the U.K. for the 11th year in a row, in the 2012 edition of the Reader's Digest Most Trusted Brand survey
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Oakley is making a big splash at the London Olympics,...
Oakley is making a big splash at the London Olympics, where it is supplying more than 80 percent of the athletes who are wearing sunglasses. It has deals with more 700 athletes competing in the Games in 19 disciplines and coming from more than 200 countries. They are being invited ...
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Rodenstock launched a new website, see-better-look-perfect.com, on June 1 in...
Rodenstock launched a new website, see-better-look-perfect.com, on June 1 in the framework of a new marketing campaign for what the company defines as a “a better vision system.” On the website, visitors can take a virtual expedition through Rodenstock's range of vision correction products and services, deciding which itinerary to ...
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EmPower eyewear by PixelOptics has been named one of the...
EmPower eyewear by PixelOptics has been named one of the 100 most important new technology products for 2012 by the R&D 100 Awards
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Brulimar Optical Group, the learding eyewear manufacturer and designer in...
Brulimar Optical Group, the learding eyewear manufacturer and designer in the U.K., has revamped its website to expand its international reach. In addition to English, the site is now also available in French, German, Spanish, Italian and Russian.
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While looking for possible collaborations with similar groups in other...
While looking for possible collaborations with similar groups in other countries, Optic Libre has started to support its retail members in France with two commercial TV spots. They have been running since May 21 on LCI, a French news channel. Run by Jean-Luc Sélignan, a former top executive of GrandVision, ...
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Oakley has extended its partnership with the U.S. Olympic Committee...
Oakley has extended its partnership with the U.S. Olympic Committee (USOC) through 2020, including the 2014 Winter Olympics in Sochi and the 2016 Summer Olympics in Rio de Janeiro. U.S. candidates for Team USA competing in the London Olympics starting next month have been wearing Oakley eyewear. Proceeds from the ...
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David Homberg, who runs Highmark, the parent company of Viva...
David Homberg, who runs Highmark, the parent company of Viva International, has been named “Man of Vision” for this year because of his involvement in numerous charitable actions. Under him, the company has donated more than $42 million to help poor people in Texas obtain eye care.
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John Perkins, joint managing director of Specsavers, was one of...
John Perkins, joint managing director of Specsavers, was one of the company's 15 staff members to complete two 55-mile charity bike rides around London recently. The company dubbed the event “the Tour de Specsavers”; it raised more than £1,000 (€1,250-$1,560) for Volunteer Reading Help, a London charity that helps children ...
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Vanni has decided to use young circus acrobats from all...
Vanni has decided to use young circus acrobats from all over the world as testimonials for its eyewear. They have been photographed in unusual postures to show some of its new styles of sunglasses and prescription frames. The pictures will also be used for online distribution of some of ...
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Krys is dipping its toe into event sponsorships, becoming the...
Krys is dipping its toe into event sponsorships, becoming the title sponsor of what will now be called the Krys Ocean Race. Competitors depart New York on July 7 and cross the Atlantic Ocean to Brest, France, arriving on July 14. Krys is spending 5 to 10 percent of its ...
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Italian Independent has put out a special edition of eyewear...
Italian Independent has put out a special edition of eyewear to celebrate the victory of the Juventus team in the Italian football championships. The glasses will be available at Italian Independent stores as well as at the juvestore.com website for €147 a pair. Owned by a heir to the fortune ...
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Johnson & Johnson won a prize for the most innovative...
Johnson & Johnson won a prize for the most innovative contact lens product with its 1-Day Acuvue Moist for Astigmatism at the recent Opta fair in Brno, in the Czech Republic
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Rodenstock has won the iF Product Design Award for its...
Rodenstock has won the iF Product Design Award for its ImpressionIST3 dispensing system, which uses a 3D video centering system to eliminate the need for a measuring attachment
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The London flagship store of Kirk Originals has been named...
The London flagship store of Kirk Originals has been named Fashion Frames Practice of the Year for 2012 by The Optician Awards. Kirk Originals, which is celebrating its 20th anniversary, also recently won to retail design awards for the store. The London store is the only place customers can see ...
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Bollé is the new sunglass supplier for the GAC Pindar...
Bollé is the new sunglass supplier for the GAC Pindar sailing team. The sailors will wear the company's polarized Marine sunglasses in this year's Extreme Sailing Series, which started on Feb. 28.
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Oakley has started up a new branding campaign that pairs...
Oakley has started up a new branding campaign that pairs artists with the Olympic athletes who inspired them. The campaign, Beyond Reason, is reflected in a specially commissioned art piece collaborated on by the artist Natalie Frank and Bryan Clay, gold medalist in the decathlon in the 2008 Olympic Games. ...
