All Marketing articles – Page 26
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News briefs
Vanni has decided to use young circus acrobats from all...
Vanni has decided to use young circus acrobats from all over the world as testimonials for its eyewear. They have been photographed in unusual postures to show some of its new styles of sunglasses and prescription frames. The pictures will also be used for online distribution of some of ...
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News briefs
Krys is dipping its toe into event sponsorships, becoming the...
Krys is dipping its toe into event sponsorships, becoming the title sponsor of what will now be called the Krys Ocean Race. Competitors depart New York on July 7 and cross the Atlantic Ocean to Brest, France, arriving on July 14. Krys is spending 5 to 10 percent of its ...
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News briefs
Italian Independent has put out a special edition of eyewear...
Italian Independent has put out a special edition of eyewear to celebrate the victory of the Juventus team in the Italian football championships. The glasses will be available at Italian Independent stores as well as at the juvestore.com website for €147 a pair. Owned by a heir to the fortune ...
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Short stops
Johnson & Johnson won a prize for the most innovative...
Johnson & Johnson won a prize for the most innovative contact lens product with its 1-Day Acuvue Moist for Astigmatism at the recent Opta fair in Brno, in the Czech Republic
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Short stops
Rodenstock has won the iF Product Design Award for its...
Rodenstock has won the iF Product Design Award for its ImpressionIST3 dispensing system, which uses a 3D video centering system to eliminate the need for a measuring attachment
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News briefs
The London flagship store of Kirk Originals has been named...
The London flagship store of Kirk Originals has been named Fashion Frames Practice of the Year for 2012 by The Optician Awards. Kirk Originals, which is celebrating its 20th anniversary, also recently won to retail design awards for the store. The London store is the only place customers can see ...
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News briefs
Bollé is the new sunglass supplier for the GAC Pindar...
Bollé is the new sunglass supplier for the GAC Pindar sailing team. The sailors will wear the company's polarized Marine sunglasses in this year's Extreme Sailing Series, which started on Feb. 28.
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News briefs
Oakley has started up a new branding campaign that pairs...
Oakley has started up a new branding campaign that pairs artists with the Olympic athletes who inspired them. The campaign, Beyond Reason, is reflected in a specially commissioned art piece collaborated on by the artist Natalie Frank and Bryan Clay, gold medalist in the decathlon in the 2008 Olympic Games. ...
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News briefs
Kirit Patel, a British optometrist who runs the Radlett Opticians...
Kirit Patel, a British optometrist who runs the Radlett Opticians practice in Radlett, Hertfordshire, won two prizes at the recent Optician Awards. He said he has customers traveling from Canada and New Zealand to get their eyes tested. Optician magazine also honored numerous other opticians in addition to Essilor's OptiFog ...
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Short stops
Optical Express is sponsoring the PGA Scotland golf tour in...
Optical Express is sponsoring the PGA Scotland golf tour in six events that run through October
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News briefs
Besides Lindberg and POC (separate story in this issue), Eschenbach...
Besides Lindberg and POC (separate story in this issue), Eschenbach Optik has also won a Red Dot Award for product design. Accompanied by an “honorable mention,” the award has gone to the company's Titanflex 820605 model, which uses Titanflex plate material on the nose bridge instead of memory metal wire. ...
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News briefs
Lindberg, the Danish eyewear company, has racked up four new...
Lindberg, the Danish eyewear company, has racked up four new design awards for 2012. It won two prestigious Red Dot awards, one for its 1800 Horn and one for its Acetanium Teen. In addition, the Chicago Athenaeum Museum of Architecture and Design honored the company with Good Design awards for ...
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News briefs
At the last edition of Optom, the Spanish Optometry Congress,...
At the last edition of Optom, the Spanish Optometry Congress, Spain's General Council of Optometry honored Enrique Orellana, an optometrist who is client services and logistics manager at Carl Zeiss Vision Spain. He was praised for an article he wrote for the General Council's official magazine about the impact of ...
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News briefs
Transitions Optical has kicked off a new $20 million ad...
Transitions Optical has kicked off a new $20 million ad campaign, “Life Well Lit,” set to run in the U.S. through November. Timed to coincide with the announcement of its new Vantage lenses (see news brief in the product section), the ads will tout Transitions products in print, on television ...
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News briefs
PFO Global's new website, www.pfoglobal.com, went live on Jan. 22...
PFO Global's new website, www.pfoglobal.com, went live on Jan. 22 offering high-quality, low-cost complete eyewear for eye care professionals. The Texas-based company, which is a pioneer in free form lens technology and global fabrication of finished eyewear through its B2B logistics technology, Acuity Global Systems, offers eye care professionals a ...
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News briefs
Charmant is celebrating 25 years of presence in Europe with...
Charmant is celebrating 25 years of presence in Europe with an advertising campaign taglined “Japan Meets Europe” and with the collection of donations for a charity helping children who lost their parents during the tsunami and earthquake of 2011.
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News briefs
Porsche Design is celebrating 40 years of producing luxury accessories...
Porsche Design is celebrating 40 years of producing luxury accessories with a limited edition offering of collectors' boxes for sunglasses. The collection is called 40Y of Innovation, and includes the 1978 P'8478 model, the first to use interchangeable lenses; the P'8480 foldable aviators; the P'8418 with self-attaching interchangeable lenses; and ...
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News briefs
To help mark its 75th anniversary, Polaroid Eyewear is partnering...
To help mark its 75th anniversary, Polaroid Eyewear is partnering with Sightsavers, the global charity that helps fund work to restore sight and prevent blindness in the world's poorest countries. Throughout 2012, for every pair of sunglasses from its Best Under the Sun Anniversary Collection sold, Polaroid with donate a ...
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News briefs
Adidas Eyewear is going to supply the Movistar professional cycling...
Adidas Eyewear is going to supply the Movistar professional cycling team of Spain with neon blue, evil eye halfrim sunglasses to wear during races throughout the year. The frame lies flat against the cyclist's face for comfort, and has adjustable nose pads and a sweat blocker to protect from wind ...
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News briefs
Silhouette has revamped its website to make picking out eyewear...
Silhouette has revamped its website to make picking out eyewear and choosing a retailer easier, using clear graphics and large visuals. Visitors to Silhouette.com can use filters to select for color and lens shape in choosing their glasses, and can upload a photo of themselves to see how the glasses ...
