All Marketing articles – Page 22
-
News briefs
Johnson & Johnson came in 57th place, Novartis was ranked...
Johnson & Johnson came in 57th place, Novartis was ranked 99th and Essilor International 100th in an authoritative chart made public at the World Economic Forum in Davos last week. Compiled every year by Corporate Knights, a Toronto-based media and investment advisory company, the Global 100 index of the most ...
-
News briefs
The president and the secretary general of Optic 2000, Didier...
The president and the secretary general of Optic 2000, Didier Papaz and Yves Guénin, were shown on television on Dec. 7 presenting a check for €1,070,000 to AFM-Téléthon, the very active French institute for the advancement of research into the prevention and cure of neuromuscular diseases. Stores affiliated with the ...
-
News briefs
Optic 2000, the French cooperative of independent opticians, chose an...
Optic 2000, the French cooperative of independent opticians, chose an atypical marketing tool to promote its collection of eyewear named “Les Inimitables,” last month. On Nov. 6-9, visitors at the Quatre Temps shopping mall at La Défense, near Paris, could stand in front of a giant interactive mirror to scan ...
-
News briefs
Modo Eyewear has donated close to $1 million worth of...
Modo Eyewear has donated close to $1 million worth of eyewear to the SEVA Foundation, which will give it to people in need in Nepal and other countries. The donation was made possible through a program, “Buy a Frame, Give a Frame,” whereby Modo donates one frame for each frame ...
-
News briefs
Rodenstock has launched a digital marketing campaign in five countries...
Rodenstock has launched a digital marketing campaign in five countries for its range of computer spectacles. The core of the campaign is a special website, relax-your-eyes.com, which was launched on Oct. 10 for World Sight Day, a global event organized by communities, associations and non-government organizations, which work with the ...
-
News briefs
Italy's Gruppo Randazzo reports a special agreement with the Lions...
Italy's Gruppo Randazzo reports a special agreement with the Lions Club for the collection of used eyeglasses at its 101 Optimssimo stores during the months of November and December. In exchange for them, customers will get a voucher entitling them to a discount of €100 on a new pair of ...
-
News briefs
Specsavers made a noticeable return to prime-time TV advertising in...
Specsavers made a noticeable return to prime-time TV advertising in the U.K. with a new funny development of its “Should've gone to Specsavers” commercial spot. It features a short-sighted Zumba instructor who enters a room where old people are expecting to play bingo. As she plays her aerobics act, the ...
-
News briefs
Rodenstock had a positive reaction to its roadshow, called ‘System...
Rodenstock had a positive reaction to its roadshow, called ‘System of a Better Vision,' which toured around 20 German cities from June 3 to 11 and attracted 2,000 visitors, interested in the company's latest product news. The show toured in a two-story mobile house, the so-called ‘House of a Better Vision,' ...
-
News briefs
Ashley Arnold, a female ultra-runner who came first in the...
Ashley Arnold, a female ultra-runner who came first in the Leadville 100-mile race in August, has joined Julbo's team of sponsored athletes. She has been an associate editor of Trail Runner magazine in Colorado.
-
Short stops
Essilor has risen from the 28th to the 23rd place...
Essilor has risen from the 28th to the 23rd place on Forbes' list of the world's most innovative companies
-
News briefs
We wrote in the last issue about the way Optometry...
We wrote in the last issue about the way Optometry Giving Sight, a charity dedicated to help poor visually-impaired people, is raising money through cycling and other sports activities. The British Optician magazine says that its editor, Chris Bennett, has raised £1,400 (€1,626-$2,171) for Vision Aid Overseas by completing the 300-mile ...
-
News briefs
Julbo had a presence at last month's edition of the...
Julbo had a presence at last month's edition of the Natural Games outdoor sports festival held near Millau, in France, on June 27-30. In the U.S., Julbo was also the official eyewear sponsor of the 2013 edition of the Western States 100-mile Endurance Run, described as the world's oldest and ...
-
News briefs
Rodenstock celebrated the opening of its new engineering center in...
Rodenstock celebrated the opening of its new engineering center in Regen, Germany on June 8 with an open-house presentation. About 1,200 visitors used the opportunity to see how glasses are manufactured. Visitors were able to see the whole production process, from incoming orders to their delivery.
-
Short stops
Vuillet Vega has placed its product catalog online, but it...
Vuillet Vega has placed its product catalog online, but it can only be accessed with a password
-
News briefs
Luxottica has chosen a beautiful and talented Chinese actress, Liu...
Luxottica has chosen a beautiful and talented Chinese actress, Liu Shishi, for the launch a specific collection of Vogue eyewear for prescription and sunwear for the Asian market, where the styles have been developed to enhance the facial characteristics of Chinese women. In India, Vogue Eyewear has selected a beautiful ...
-
News briefs
Adlens is one of the winners of the 2013 Nikkei...
Adlens is one of the winners of the 2013 Nikkei Smart Design Award, gaining second place for the design of its Emergensee collection. The Nikkei Smart Design Award honors companies producing inventive designs that connect daily living with innovation. The award is presented by Nikkei Design, a Japanese monthly magazine ...
-
News briefs
Optic 2000, the French buying and franchising group, has launched...
Optic 2000, the French buying and franchising group, has launched a new interactive game entitled “I want Karl's glasses,” as part of its exclusive partnership with Karl Lagerfeld. Developed in collaboration with the advertising agency Buzzman, the online game is based on a short animated movie with the cult character ...
-
Short stops
Look Occhiali, the Italian company founded 1978 that calls itself...
Look Occhiali, the Italian company founded 1978 that calls itself ‘The Concept Factory,' has revamped its website, retracing its history and singing the virtues of Italian manufacturing
-
Short stops
The British Contact Lens Association (BCLA) has invested £100,000 (€116,149-$149,008)...
The British Contact Lens Association (BCLA) has invested £100,000 (€116,149-$149,008) in a new branding program and in a more interactive website which is being launched this summer
-
News briefs
Rodenstock has launched a new marketing campaign for end consumers...
Rodenstock has launched a new marketing campaign for end consumers in Germany. In an insert in German lifestyle magazines, Rodenstock presents its collection of sunglasses to about 3.5 million advertising contacts. The participating opticians in Germany are also listed in the insert. Additionally, a billboard campaign advertises the company's collection ...
