All Marketing articles – Page 22
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Uvex gets a special prize, the Axia Award for Bavaria,...
Uvex gets a special prize, the Axia Award for Bavaria, because of its sustainable strategy as a family company that places its 2,100 employees in the foreground
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Götti, the Swiss eyewear brand that owns the Swiss lens...
Götti, the Swiss eyewear brand that owns the Swiss lens manufacturer Eyetech, has won the 2014 German Design Award 2014 in the lifestyle category for a new style of sunglasses, Xanadu, from its Spin & Stow collection. The patented Spin & Stow functionality allows the sunglasses to be folded flat ...
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Oakley unveiled details of its new global marketing campaign at...
Oakley unveiled details of its new global marketing campaign at a special dinner at its fortress-like headquarters in Foothill Ranch, California on Feb. 24. For the launch of its “Disruptive by Design” campaign, Oakley invited guests from five continents, including a group of Olympians who flew in straight from the ...
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Fleye, a recent successful start-up in Danish eyewear design that...
Fleye, a recent successful start-up in Danish eyewear design that we have already reported about at length, has been honored with the iF Product Design Award 2014 for its handmade eyewear model “Ori 925.” The awarded design will be presented at the next eyewear trade shows in Italy, Britain, the ...
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Oakley and Smith Optics have developed vintage styles of goggles...
Oakley and Smith Optics have developed vintage styles of goggles for the athletes that they are sponsoring at the Winter Olympics in Sochi
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Johnson & Johnson came in 57th place, Novartis was ranked...
Johnson & Johnson came in 57th place, Novartis was ranked 99th and Essilor International 100th in an authoritative chart made public at the World Economic Forum in Davos last week. Compiled every year by Corporate Knights, a Toronto-based media and investment advisory company, the Global 100 index of the most ...
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Neymar da Silva Santos Júnior, the Brazilian football player who...
Neymar da Silva Santos Júnior, the Brazilian football player who is generally known simply as Neymar, is a new ambassador for Police, the house brand of De Rigo
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Modo Eyewear has donated close to $1 million worth of...
Modo Eyewear has donated close to $1 million worth of eyewear to the SEVA Foundation, which will give it to people in need in Nepal and other countries. The donation was made possible through a program, “Buy a Frame, Give a Frame,” whereby Modo donates one frame for each frame ...
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The president and the secretary general of Optic 2000, Didier...
The president and the secretary general of Optic 2000, Didier Papaz and Yves Guénin, were shown on television on Dec. 7 presenting a check for €1,070,000 to AFM-Téléthon, the very active French institute for the advancement of research into the prevention and cure of neuromuscular diseases. Stores affiliated with the ...
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Optic 2000, the French cooperative of independent opticians, chose an...
Optic 2000, the French cooperative of independent opticians, chose an atypical marketing tool to promote its collection of eyewear named “Les Inimitables,” last month. On Nov. 6-9, visitors at the Quatre Temps shopping mall at La Défense, near Paris, could stand in front of a giant interactive mirror to scan ...
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Specsavers made a noticeable return to prime-time TV advertising in...
Specsavers made a noticeable return to prime-time TV advertising in the U.K. with a new funny development of its “Should've gone to Specsavers” commercial spot. It features a short-sighted Zumba instructor who enters a room where old people are expecting to play bingo. As she plays her aerobics act, the ...
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Italy's Gruppo Randazzo reports a special agreement with the Lions...
Italy's Gruppo Randazzo reports a special agreement with the Lions Club for the collection of used eyeglasses at its 101 Optimssimo stores during the months of November and December. In exchange for them, customers will get a voucher entitling them to a discount of €100 on a new pair of ...
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Rodenstock has launched a digital marketing campaign in five countries...
Rodenstock has launched a digital marketing campaign in five countries for its range of computer spectacles. The core of the campaign is a special website, relax-your-eyes.com, which was launched on Oct. 10 for World Sight Day, a global event organized by communities, associations and non-government organizations, which work with the ...
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Essilor has risen from the 28th to the 23rd place...
Essilor has risen from the 28th to the 23rd place on Forbes' list of the world's most innovative companies
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Ashley Arnold, a female ultra-runner who came first in the...
Ashley Arnold, a female ultra-runner who came first in the Leadville 100-mile race in August, has joined Julbo's team of sponsored athletes. She has been an associate editor of Trail Runner magazine in Colorado.
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Rodenstock had a positive reaction to its roadshow, called ‘System...
Rodenstock had a positive reaction to its roadshow, called ‘System of a Better Vision,' which toured around 20 German cities from June 3 to 11 and attracted 2,000 visitors, interested in the company's latest product news. The show toured in a two-story mobile house, the so-called ‘House of a Better Vision,' ...
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We wrote in the last issue about the way Optometry...
We wrote in the last issue about the way Optometry Giving Sight, a charity dedicated to help poor visually-impaired people, is raising money through cycling and other sports activities. The British Optician magazine says that its editor, Chris Bennett, has raised £1,400 (€1,626-$2,171) for Vision Aid Overseas by completing the 300-mile ...
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The British Contact Lens Association (BCLA) has invested £100,000 (€116,149-$149,008)...
The British Contact Lens Association (BCLA) has invested £100,000 (€116,149-$149,008) in a new branding program and in a more interactive website which is being launched this summer
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Look Occhiali, the Italian company founded 1978 that calls itself...
Look Occhiali, the Italian company founded 1978 that calls itself ‘The Concept Factory,' has revamped its website, retracing its history and singing the virtues of Italian manufacturing
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Optic 2000, the French buying and franchising group, has launched...
Optic 2000, the French buying and franchising group, has launched a new interactive game entitled “I want Karl's glasses,” as part of its exclusive partnership with Karl Lagerfeld. Developed in collaboration with the advertising agency Buzzman, the online game is based on a short animated movie with the cult character ...
