All Marketing articles – Page 19
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News briefs
Shamir Insight has become the latest partner in Think About...
Shamir Insight has become the latest partner in Think About Your Eyes, the high-powered public awareness campaign coordinated by The Vision Council and the American Optometric Association, which is intended to educate U.S. consumers about the benefits of vision health. In the first quarter of 2015, the initiative consisted of ...
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Maui Jim Sunglasses has signed up a 50-year-old Spanish pro...
Maui Jim Sunglasses has signed up a 50-year-old Spanish pro golfer, Miguel Angel Jimenez, who qualified as the oldest winner on the European Tour at the Spanish Open in May 2014, after 23 victories under his belt. Three years ago, he created a Junior Circuit in Spain for children between ...
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Sunglass Hut will be the new main sponsor of the...
Sunglass Hut will be the new main sponsor of the London Fashion Week in February and September, taking the place of Vodaphone
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Strategy With Vision (SWV), the international market research company and...
Strategy With Vision (SWV), the international market research company and consultancy based in Germany, has launched a revamped version of its website with Mark Mackenzie, head of the research team, making a compelling video presentation of its services
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News briefs
ClearVision of Hauppauge, New York, has been named one of...
ClearVision of Hauppauge, New York, has been named one of 2015's Best Companies to Work for in New York State by The New York State Society for Human Resource Management. The company, which was recognized at a recent awards gala held in Albany, New York, was selected as a winner ...
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Félix Baumgartner, the famous Austrain skydiver, participated for the first...
Félix Baumgartner, the famous Austrain skydiver, participated for the first time in the Tour Auto Optic 2000, a car race from Paris to Biarritz with teams of all nationalities and 225 legendary cars. The race, which reached its 24th edition, took place on April 20-25. Baumgartner is a brand ambassador for watch ...
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News briefs
Fleye was named best design brand by 4EYES, the leading...
Fleye was named best design brand by 4EYES, the leading Chinese optical magazine, during the Shanghai International Optical Fair. The Danish brand, which is now represented in 23 of China's 30 provinces, uses WeChat extensively for B2B communication in the country. It uses an online training system to make sure ...
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News briefs
The Vision Council has received the 2015 Golden Quill Award...
The Vision Council has received the 2015 Golden Quill Award for the media coverage received by its Digital Eye Strain report. It was released at the big International Consumer Electronics Show in Las Vegas at the beginning of this year to raise awareness about the temporary discomfort experienced during prolonged ...
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News briefs
Oakley launched on Feb. 17 a new marketing campaign in...
Oakley launched on Feb. 17 a new marketing campaign in 22 countries under the “One Obsession” tagline. It invited people to share the passions of any of the brand's 450 sponsored athletes including skateboarder Eric Koston, surfer Gabriel Medina, cyclist Mark Cavendish, all-star baseball player Matt Kemp, Moto GP champion ...
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Glassesdirect has launched a £2 million (€2.8m-$2.9m) TV campaign in...
Glassesdirect has launched a £2 million (€2.8m-$2.9m) TV campaign in the U.K. to encourage online sales. Only 5 percent of prescription eyewear is currently bought online, as compared to up to 20 percent for other retail categories, the company said. The campaign involves all Sky channels as well as other ...
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News briefs
Maui Jim has announced a new global three-year partnership with...
Maui Jim has announced a new global three-year partnership with the ATP (Association of Tennis Professionals). As part of the deal, the Hawaiian brand of polarized sunglasses becomes the Official Eyewear of the ATP World Tour as well as the supply eyewear to the season-ending Barclays ATP World Tour finals ...
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Vedere International, the oldest international optical trade magazine, has gone...
Vedere International, the oldest international optical trade magazine, has gone completely digital, starting this month
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News briefs
Grant Larsen and Karen Ouelette, two professionals with a combined...
Grant Larsen and Karen Ouelette, two professionals with a combined 35 years of experience in the optical industry in Canada, have founded Digital ECP in partnership with various suppliers. The company is described as a digital marketing platform designed to help Canadian eye care professionals to choose from various suppliers ...
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Kirk & Kirk, the new eyewear company of Jason Kirk,...
Kirk & Kirk, the new eyewear company of Jason Kirk, won silver at the recent London Design Awards
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Florinda Bogner, daughter of Willy Bogner, will act as the...
Florinda Bogner, daughter of Willy Bogner, will act as the face of the Bogner eyewear collection licensed by Rodenstock
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News briefs
Revo, the brand recently acquired by Sequential Brands from Luxottica,...
Revo, the brand recently acquired by Sequential Brands from Luxottica, has signed a professional American climber, skier adventure photographer and filmmaker, Jimmy Chin, as a testimonial. Chin, who has been also on the athlete team of The North Face for many years, will contribute to the Revo brand's creative direction, ...
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News briefs
Modo has launched a new social initiative. For each pair...
Modo has launched a new social initiative. For each pair of glasses sold, the company gives a pair to a Nepalese association that takes care of poor people with visual impairment in developing countries. Its Eco collection is made of 95 percent recycled acetate and metal, the acetate coming from ...
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Sharon Stone is the new testimonial of Alain Afflelou. The...
Sharon Stone is the new testimonial of Alain Afflelou. The French optical retail chain has announced a three-year partnership with the American movie star that will cover all the countries where the company is present. The first step in this new collaboration was the shooting a commercial under the direction ...
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News briefs
Oakley is celebrating its 40th anniversary with the launch of...
Oakley is celebrating its 40th anniversary with the launch of a limited-edition book. Published by Assouline, a global luxury publisher based in New York City, the book is entitled Oakley, showcasing the brand's story while highlighting its disruptive design and industry innovation. The 220-page hard-cover volume is in a black ...
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News briefs
Piero Massaro received the special jury prize at the 2014...
Piero Massaro received the special jury prize at the 2014 Silmo d'Or, for the extreme accuracy with which the designer-producer follows every step of the craftsmanship that goes into producing a luxury product made of exclusive materials. Every single frame is handled 480 times. They retail at €350, and €500 ...
