All Marketing articles – Page 19
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News briefs
Pinko is partnering with Italia Independent, the eyewear brand founded...
Pinko is partnering with Italia Independent, the eyewear brand founded in 2007 by Lapo Elkann with Andrea Tessitore and Giovanni Accongiagioco, to launch its first eyewear collection. The new made-in-Italy line of sunglasses, which is called “The Pinko Invasion,” will consist of four models, each with twelve color schemes. The ...
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Fleye, one of the companies nominated for this year's Silmo...
Fleye, one of the companies nominated for this year's Silmo d'Or Awards, presented an unusual material combination in its Lolan 4667 frame, blending a layer of oak wood with 23 layers of paper-thin carbon fiber
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News briefs
Optic 2000, the big French cooperative of independent opticians, is...
Optic 2000, the big French cooperative of independent opticians, is launching a film to advertise its services and a special promotion running until Oct. 31. The commercial features eight opticians who have been selected as the best professionals working under the banner in the country.
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Vanni, the brand of Italian-made eyewear by the eponymous Italian...
Vanni, the brand of Italian-made eyewear by the eponymous Italian firm, has a name that sounds a little like vanity. A new marketing campaign by the company shows five happy faces of men and women who play with their sense of vanity.
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Maui Jim Sunglasses has signed up a 50-year-old Spanish pro...
Maui Jim Sunglasses has signed up a 50-year-old Spanish pro golfer, Miguel Angel Jimenez, who qualified as the oldest winner on the European Tour at the Spanish Open in May 2014, after 23 victories under his belt. Three years ago, he created a Junior Circuit in Spain for children between ...
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Shamir Insight has become the latest partner in Think About...
Shamir Insight has become the latest partner in Think About Your Eyes, the high-powered public awareness campaign coordinated by The Vision Council and the American Optometric Association, which is intended to educate U.S. consumers about the benefits of vision health. In the first quarter of 2015, the initiative consisted of ...
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Alain Afflelou is extending its sponsorship agreement with the AS...
Alain Afflelou is extending its sponsorship agreement with the AS Monaco football club
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Eschenbach has signed a partnership agreement with the Audi Sport...
Eschenbach has signed a partnership agreement with the Audi Sport ABT Formula-E Team for its Titanflex brand of memory-metal eyeglasses. As part of the deal, the two parties have committed to a long-term exchange of information for technical innovations.
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Bollé was the official eyewear of the recent Giro d'Italia,...
Bollé was the official eyewear of the recent Giro d'Italia, the big Italian cycling race
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News briefs
Cecop, the international buying group, has launched a new and...
Cecop, the international buying group, has launched a new and more modern logo. The red C with a circle in the center is designed to portray the “embrace and protection” that it strives to provide to all its retail members, says the company. Red and green are still used in ...
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With its new yellow logo, Silmo is launching a campaign...
With its new yellow logo, Silmo is launching a campaign around the theme of “the world's largest optics store,” in view of its next session, which will start in Paris on Sept. 25
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For the second time, Hoya will contribute to a national...
For the second time, Hoya will contribute to a national campaign against age-related macular degeneration in France, between June 22 and 26, working together with 500 opticians all over the country (more on this later)
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News briefs
Oakley launched on Feb. 17 a new marketing campaign in...
Oakley launched on Feb. 17 a new marketing campaign in 22 countries under the “One Obsession” tagline. It invited people to share the passions of any of the brand's 450 sponsored athletes including skateboarder Eric Koston, surfer Gabriel Medina, cyclist Mark Cavendish, all-star baseball player Matt Kemp, Moto GP champion ...
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The Vision Council has received the 2015 Golden Quill Award...
The Vision Council has received the 2015 Golden Quill Award for the media coverage received by its Digital Eye Strain report. It was released at the big International Consumer Electronics Show in Las Vegas at the beginning of this year to raise awareness about the temporary discomfort experienced during prolonged ...
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News briefs
Fleye was named best design brand by 4EYES, the leading...
Fleye was named best design brand by 4EYES, the leading Chinese optical magazine, during the Shanghai International Optical Fair. The Danish brand, which is now represented in 23 of China's 30 provinces, uses WeChat extensively for B2B communication in the country. It uses an online training system to make sure ...
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Félix Baumgartner, the famous Austrain skydiver, participated for the first...
Félix Baumgartner, the famous Austrain skydiver, participated for the first time in the Tour Auto Optic 2000, a car race from Paris to Biarritz with teams of all nationalities and 225 legendary cars. The race, which reached its 24th edition, took place on April 20-25. Baumgartner is a brand ambassador for watch ...
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ClearVision of Hauppauge, New York, has been named one of...
ClearVision of Hauppauge, New York, has been named one of 2015's Best Companies to Work for in New York State by The New York State Society for Human Resource Management. The company, which was recognized at a recent awards gala held in Albany, New York, was selected as a winner ...
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Strategy With Vision (SWV), the international market research company and...
Strategy With Vision (SWV), the international market research company and consultancy based in Germany, has launched a revamped version of its website with Mark Mackenzie, head of the research team, making a compelling video presentation of its services
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Sunglass Hut will be the new main sponsor of the...
Sunglass Hut will be the new main sponsor of the London Fashion Week in February and September, taking the place of Vodaphone
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Glassesdirect has launched a £2 million (€2.8m-$2.9m) TV campaign in...
Glassesdirect has launched a £2 million (€2.8m-$2.9m) TV campaign in the U.K. to encourage online sales. Only 5 percent of prescription eyewear is currently bought online, as compared to up to 20 percent for other retail categories, the company said. The campaign involves all Sky channels as well as other ...
