All Marketing articles – Page 14
-
News briefs
Rodenstock signed the extension of its licensing deal for Porsche...
Rodenstock signed the extension of its licensing deal for Porsche Design eyewear for a further ten years, until 2027, at the Opti trade show in Munich on Jan. 28. Rodenstock has had the Porsche Design license already for 15 years. The line is experiencing a particularly positive development of its ...
-
News briefs
Nidek, the Japanese manufacturer of ophthalmic, optometric and lens edging...
Nidek, the Japanese manufacturer of ophthalmic, optometric and lens edging equipment, will present for the first time at Mido its new OPD-Scan III VS, launched earlier this year. The new equipment provides detailed measurement data on corneal shape and refractive error in order to clarify the causes of vision problems. ...
-
News briefs
Essilor will launch a new line Varilux progressive lenses in...
Essilor will launch a new line Varilux progressive lenses in Europe in April, called Varilux S, providing improved near distance vision for fast-paced users who look frequently at smartphones and other digital devices. The line will be gradually rolled out in the rest of the world until the end of ...
-
News briefs
Vilebrequin is returning to the eyewear market with a new...
Vilebrequin is returning to the eyewear market with a new product range for spring/summer 2017. The eyewear collection of the French beachwear label features 22 models, plus one for children, all of which are created under licence by Sunshade, an Australian manufacturer. It will be in charge of design, production ...
-
Short stops
Kenmark has extended its 15-year-old global license for Vera Wang...
Kenmark has extended its 15-year-old global license for Vera Wang eyewear until 2020
-
News briefs
Rossignol has put on the back-burner its previous project to...
Rossignol has put on the back-burner its previous project to come out with a line of lifestyle-oriented sunglasses under its own name following a French court's decision to liquidate the assets of its prospective licensee, Logo Eyewear, after its failure to lure a new investor. Logo went bankrupt in May ...
-
News briefs
Safilo has partnered with Interaxon, a Canadian technology company best...
Safilo has partnered with Interaxon, a Canadian technology company best known for its Muse headband, which provides users with live feedback on their brain activity during meditation. This move marks the entry of Safilo in the wearable technologies' sector, which it is doing under the Safilox name. First presented at ...
-
News briefs
The biggest German online store for contact lenses, Kontaktlinsenlounge.de, has...
The biggest German online store for contact lenses, Kontaktlinsenlounge.de, has signed a cooperation agreement with Alcon Vision Care. If interested, the 25,000 members of the website are able to receive the new Air Optix plus HydraGlyde monthly disposable lens free of charge for testing purposes. With Alcon's marketing campaign, interested ...
-
Short stops
Renewing its partnership with Byblos earlier than scheduled, Swinger International...
Renewing its partnership with Byblos earlier than scheduled, Swinger International has extended its Jet Set Group's license with the Italian fashion brand through 2020
-
News briefs
WooDone, an Italian company specializing in wooden spectacle frames, has...
WooDone, an Italian company specializing in wooden spectacle frames, has announced the launch of a SC405 line of ski goggles. According to the brand, the model is the first step toward a future version made in wood that will be released at the end of the year. The SC405 goggle ...
-
News briefs
Marking its 140th anniversary, Rodenstock will celebrate the “Perfect Moments...
Marking its 140th anniversary, Rodenstock will celebrate the “Perfect Moments of Vision” with opticians and the public during the Opti show in Munich next month. It will publish a 180-page book recounting its history and hold an exhibition in Munich's Museum of Urban and Contemporary Art. The German company was ...
-
News briefs
Easy Block has released the autumn/winter 2016/17 edition of the...
Easy Block has released the autumn/winter 2016/17 edition of the Lookbook, a catalogue of products as well as an introductive guide to EBlock's eyewear production world, from the beginnings up to present days. The final part of the Lookbook contains recent photographs as well as historic pictures of the Italian ...
-
Short stops
J.F. Rey got the Silver V. Award for its JF2756...
J.F. Rey got the Silver V. Award for its JF2756 model in titanium at the recent Hong Kong Optical Fair
-
News briefs
Luxottica has announced a collaboration with Milan's Teatro alla Scala...
Luxottica has announced a collaboration with Milan's Teatro alla Scala as a Private Ordinary Founder. The agreement will help promote the prestigious musical institution around the world. Luxottica will reportedly contribute €600,000 over a five-year period.
-
News briefs
Oakley will be the official brand of eyewear and goggles...
Oakley will be the official brand of eyewear and goggles of the Big Bear Mountain Resort, the year-round destination for snow sports and mountain biking that includes Bear Mountain and Snow Summit. The two-season partnership will begin immediately. The new partnership will include the creation of co-branded content with Oakley ...
-
Short stops
Zoobug London has developed a new, fun campaign for its...
Zoobug London has developed a new, fun campaign for its spring/summer 2017 range of children's eyewear with a kid's fashion photographer, Sarah Winborn
-
News briefs
The Michael Pachleitner Group has developed an exclusive online marketing...
The Michael Pachleitner Group has developed an exclusive online marketing campaign for German opticians to draw consumers to their stores, customizing it to their target groups. The MP Group developed the new marketing tool together with an experienced IT specialist through an exclusive agreement. Opticians can choose from several packages, ...
-
News briefs
Three French luxury and eyewear industry professionals - Jacques-Emmanuel Falempin,...
Three French luxury and eyewear industry professionals - Jacques-Emmanuel Falempin, Eric Jean and Dominique Cuvillier - have just founded the Triptic Eyewear Agency, with the aim of advising brands, manufacturers, distributors and retailers in the eyewear sector. Falempin is a consultant in the luxury goods sector, Jean an optician and ...
-
Short stops
Modo Eyewear is launching a new project, Modo Faces, featuring...
Modo Eyewear is launching a new project, Modo Faces, featuring artists and architects who wear its glasses
-
News briefs
Younger Optics has launched a new Australian campaign for its...
Younger Optics has launched a new Australian campaign for its Transitions Drivewear polarised photochromic sun lens. The new “Super Vision” campaign, which will run until January 2017, challenges consumers to not only correct vision but to get enhanced Super Vision in their favorite outdoor pursuits. The campaign will appear in ...
