All Marketing articles – Page 14
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News briefs
Dolpi is introducing “Tiziano – 500 years of history to...
Dolpi is introducing “Tiziano – 500 years of history to wear,” a limited edition of glasses dedicated to the Italian painter. Titian was born in the 15th century in the Cadore area of the Dolomite region, where Dolpi is headquartered. The frames are crafted with wood from the “Beech of ...
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News briefs
Luxexcel has announced that its 3D-printed ophthalmic lenses have achieved...
Luxexcel has announced that its 3D-printed ophthalmic lenses have achieved the required ISO quality level. The company has developed an industrial 3D printing platform to print specialty lenses such as monofocals, bifocals, trifocals, with cylinders and prisms. The testing on ISO quality level opens up business opportunities for ophthalmic laboratories ...
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News briefs
Smith Optics says it has retained Carlos Sainz, the 22-year-old...
Smith Optics says it has retained Carlos Sainz, the 22-year-old Spanish Formula One driver, as the face of the brand, partly because he practices cycling and water and winter sports in his spare time. Also Gus Kensworthy, the Olympic medalist freestyle skier, will endorse the brand of sunglasses and goggles, ...
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News briefs
WooDone, an Italian company specializing in wooden spectacle frames, has...
WooDone, an Italian company specializing in wooden spectacle frames, has announced the launch of a SC405 line of ski goggles. According to the brand, the model is the first step toward a future version made in wood that will be released at the end of the year. The SC405 goggle ...
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Renewing its partnership with Byblos earlier than scheduled, Swinger International...
Renewing its partnership with Byblos earlier than scheduled, Swinger International has extended its Jet Set Group's license with the Italian fashion brand through 2020
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News briefs
The biggest German online store for contact lenses, Kontaktlinsenlounge.de, has...
The biggest German online store for contact lenses, Kontaktlinsenlounge.de, has signed a cooperation agreement with Alcon Vision Care. If interested, the 25,000 members of the website are able to receive the new Air Optix plus HydraGlyde monthly disposable lens free of charge for testing purposes. With Alcon's marketing campaign, interested ...
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News briefs
Safilo has partnered with Interaxon, a Canadian technology company best...
Safilo has partnered with Interaxon, a Canadian technology company best known for its Muse headband, which provides users with live feedback on their brain activity during meditation. This move marks the entry of Safilo in the wearable technologies' sector, which it is doing under the Safilox name. First presented at ...
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News briefs
Rossignol has put on the back-burner its previous project to...
Rossignol has put on the back-burner its previous project to come out with a line of lifestyle-oriented sunglasses under its own name following a French court's decision to liquidate the assets of its prospective licensee, Logo Eyewear, after its failure to lure a new investor. Logo went bankrupt in May ...
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Kenmark has extended its 15-year-old global license for Vera Wang...
Kenmark has extended its 15-year-old global license for Vera Wang eyewear until 2020
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News briefs
Three French luxury and eyewear industry professionals - Jacques-Emmanuel Falempin,...
Three French luxury and eyewear industry professionals - Jacques-Emmanuel Falempin, Eric Jean and Dominique Cuvillier - have just founded the Triptic Eyewear Agency, with the aim of advising brands, manufacturers, distributors and retailers in the eyewear sector. Falempin is a consultant in the luxury goods sector, Jean an optician and ...
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Modo Eyewear is launching a new project, Modo Faces, featuring...
Modo Eyewear is launching a new project, Modo Faces, featuring artists and architects who wear its glasses
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News briefs
The Michael Pachleitner Group has developed an exclusive online marketing...
The Michael Pachleitner Group has developed an exclusive online marketing campaign for German opticians to draw consumers to their stores, customizing it to their target groups. The MP Group developed the new marketing tool together with an experienced IT specialist through an exclusive agreement. Opticians can choose from several packages, ...
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Zoobug London has developed a new, fun campaign for its...
Zoobug London has developed a new, fun campaign for its spring/summer 2017 range of children's eyewear with a kid's fashion photographer, Sarah Winborn
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News briefs
Oakley will be the official brand of eyewear and goggles...
Oakley will be the official brand of eyewear and goggles of the Big Bear Mountain Resort, the year-round destination for snow sports and mountain biking that includes Bear Mountain and Snow Summit. The two-season partnership will begin immediately. The new partnership will include the creation of co-branded content with Oakley ...
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News briefs
Luxottica has announced a collaboration with Milan's Teatro alla Scala...
Luxottica has announced a collaboration with Milan's Teatro alla Scala as a Private Ordinary Founder. The agreement will help promote the prestigious musical institution around the world. Luxottica will reportedly contribute €600,000 over a five-year period.
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J.F. Rey got the Silver V. Award for its JF2756...
J.F. Rey got the Silver V. Award for its JF2756 model in titanium at the recent Hong Kong Optical Fair
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News briefs
Easy Block has released the autumn/winter 2016/17 edition of the...
Easy Block has released the autumn/winter 2016/17 edition of the Lookbook, a catalogue of products as well as an introductive guide to EBlock's eyewear production world, from the beginnings up to present days. The final part of the Lookbook contains recent photographs as well as historic pictures of the Italian ...
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News briefs
Marking its 140th anniversary, Rodenstock will celebrate the “Perfect Moments...
Marking its 140th anniversary, Rodenstock will celebrate the “Perfect Moments of Vision” with opticians and the public during the Opti show in Munich next month. It will publish a 180-page book recounting its history and hold an exhibition in Munich's Museum of Urban and Contemporary Art. The German company was ...
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News briefs
Rudy Project had the helmet most often worn at the...
Rudy Project had the helmet most often worn at the latest Ironman World Championship, held in Hawaii, for the sixth consecutive year. LAVA Magazine counted 550 helmets for the Italian brand, 112 more than Giro and 280 more than Specialized. The same race saw Hoka One One jump into second ...
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News briefs
Younger Optics has launched a new Australian campaign for its...
Younger Optics has launched a new Australian campaign for its Transitions Drivewear polarised photochromic sun lens. The new “Super Vision” campaign, which will run until January 2017, challenges consumers to not only correct vision but to get enhanced Super Vision in their favorite outdoor pursuits. The campaign will appear in ...
