All Marketing articles – Page 14
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Modo has developed a video to show how its metal...
Modo has developed a video to show how its metal core acetate frames are manufactured with a complex and technologically advanced process
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Essilor International continues to invest in marketing. Its Essilor Sun...
Essilor International continues to invest in marketing. Its Essilor Sun Solution division has developed three mini-movies to demonstrate the superior features of its new sun lenses in witty and original ways. Their anti-glare, anti-smudge and anti-scratch characteristics are demonstrated by an awkward and uncharismatic scientist, Professor Beetroot, who is in ...
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Essilor's “Eye Do – Kids Vision Care Program” has won...
Essilor 's “Eye Do – Kids Vision Care Program” has won an award for the best charity project in China
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News briefs
Fielmann has launched an online magazine, called “Insight,” which provides...
Fielmann has launched an online magazine, called “Insight,” which provides an overview of the latest eyewear trends. The online magazine is incorporated in the retail chain's website. It features a photo strip and video clips. The online magazine will be updated on a monthly basis.
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Smith Sports Optics has enlisted David Luiz, the Brazilian football...
Smith Sports Optics has enlisted David Luiz, the Brazilian football player of the Paris Saint Germain (PSG) club as global brand ambassador. Meanwhile, Smith's Drake sunglass model has been named “Best Sports Shades” by the American Men's Health magazine.
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News briefs
BBGR, one of the brands of lenses that belong to...
BBGR, one of the brands of lenses that belong to Essilor International, is adopting a new square logo and a new corporate identity. Both are meant to suggest an image of shared vision and the ability to the adapt to the opticians' needs.
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Novacel, a large French laboratory controlled by Essilor, replaces BBGR...
Novacel , a large French laboratory controlled by Essilor , replaces BBGR as sponsor of a high school in Morez, in the French eyewear industry cluster of the Jura region
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News briefs
Fendi looks set to entice a younger clientele by banking...
Fendi looks set to entice a younger clientele by banking on music to market its new Fendi EyeShine sunglasses line. The Italian luxury fashion house has chosen Béatrice Martin, a French-Canadian singer better known by her stage name Cœur de pirate, as brand ambassador for the new collection. In addition, ...
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News briefs
Gold & Wood is innovating in product development and marketing...
Gold Wood is innovating in product development and marketing by launching its first B2C online crowdfunding campaign in association with Born.com. The Luxembourg-based producer of high-end, handcrafted glasses is inviting customers and friends to become its ambassadors. They will be rewarded with a free pair of sunglasses if ...
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News briefs
Salmoiraghi & Viganò launched an “invisible store” combining gaming and...
Salmoiraghi Viganò launched an “invisible store” combining gaming and augmented reality with retail, on the occasion of the 150th anniversary of the company. People were invited to come to Milan's Piazza Duomo on June 11, download an app called “S V 150 anni” on their smartphone, and take ...
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Krys Group has qualified as one of the 20 “Great...
Krys Group has qualified as one of the 20 “Great places to work” in France for the third year in a row
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Maui Jim says it is introducing a revolutionary lens technology....
Maui Jim says it is introducing a revolutionary lens technology. Using a proprietary lens material, its new MauiBrilliant lens is said to be offering optics that are nearly as clear as glass, although it has nearly one-third the weight of standard glass. The American sunglass brand says it is the ...
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News briefs
The Topolino model by Rolf Spectacles has won the Good...
The Topolino model by Rolf Spectacles has won the Good Design Award. The eyewear is named after the Fiat Topolino, the small Italian car that was produced by Fiat until the mid-1950s. “Topolino” is also the Italian word for “little mouse” as well as the Italian name for Disney's Mickey ...
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Ørgreen has launched XY/YX, a unisex duo of sunglasses which...
Ørgreen has launched XY/YX, a unisex duo of sunglasses which are meant to appeal to the intrinsic ambiguity in all of us between the male and female pert of our personality, which may be more or less pronounced in an individual. The name chosen by the Danish brand refers to ...
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Inspecs is working with Carlos Santana. The legendary musician has...
Inspecs is working with Carlos Santana. The legendary musician has lent his name for a new collection of ophthalmic frames and sunglasses, which was launched at Vision Expo East earlier this month, starting with women's styles marked under the Carlos by Carlos Santana label. Part of the proceeds will be ...
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Kering Eyewear is partnering with a British designer, Christopher Kane,...
Kering Eyewear is partnering with a British designer, Christopher Kane, to launch its first line of eyewear, starting with sunglasses. The products will be manufactured in Italy.
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News briefs
Barberini, the big Italian producer of mineral lenses, is coming...
Barberini, the big Italian producer of mineral lenses, is coming out with its first line of sunglasses, called Big Bang, which is being marketed initially in Italy only. The limited-edition collection consists of six styles developed with the help of a young designer, Roberto Russo. It uses a variety of ...
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Essilor has apparently solved the problem of the blue reflection...
Essilor has apparently solved the problem of the blue reflection in its Crizal Prevencia anti-reflective coating. The company is rolling out a new package, called the Eye Protect System, which combines UV protection and blue light filtering with full clarity, without any blue reflection on the lens, thanks to a ...
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News briefs
Alcon, a division of Novartis, has entered into a strategic...
Alcon, a division of Novartis, has entered into a strategic alliance with PowerVision to bring fluid-based accommodating intraocular lenses (IOL) to the market. PowerVision has developed an accommodating IOL (AIOL) which has the ability to change focus via a fluid-driven shape-changing technology. The AIOL is suitable for cataract patients who ...
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News briefs
Essilor plans to boost its consumer marketing budget by 5...
Essilor plans to boost its consumer marketing budget by 5 percent to €215 million this year. All the increase will take place in the sunwear segment and online. Among other initiatives on the marketing front, it is conducting a branded gaming activity, the Eyezen Challenge, addressing consumers who are increasingly ...