All Marketing articles – Page 13
-
Short stops
Rudy Project, the Italian brand of sunglasses, says it is...
Rudy Project, the Italian brand of sunglasses, says it is supporting a Hungarian expedition, led by Dávid Klein and Szilárd Suhajda, who are trying to cimb up the Everest without oxygen tanks
-
Short stops
Zeiss has won two best business-to-business communication awards for its...
Zeiss has won two best business-to-business communication awards for its virtual reality project, Zeiss IOL Universe, and its marketing materials for the Zeiss Experience retail concept
-
News briefs
Julbo is partnering with local sporting goods stores across France...
Julbo is partnering with local sporting goods stores across France for Women's Vision, a tour which will offer around 30 women the possibility to run with a coach while testing the brand's eyewear. The participants will be accompanied by Nolwenn Faivre, a running coach who was born in France's Jura ...
-
Short stops
Modo Eyewear has extended its partnership with the Sauber F1...
Modo Eyewear has extended its partnership with the Sauber F1 Team for the 2017 racing season
-
News briefs
Some 5,000 opticians from all over Europe have registered already...
Some 5,000 opticians from all over Europe have registered already for the InContact program, an online platform that was launched by Alcon last year to connect opticians and other eye-care specialists with consumers through an app in 14 European countries. Registered opticians can set up a customized digital shop window, ...
-
Short stops
Pursuing its investments in sport in general and football in...
Pursuing its investments in sport in general and football in particular, Alain Afflelou has signed a partnership with the Belgian federation of football and its national team until the 2018 Fifa World Cup in Russia
-
Short stops
The Chicago Athenaeum has given a Good Design Award to...
The Chicago Athenaeum has given a Good Design Award to Rolf Spectacles for its Zephyr 204 model in bog oak and walnut
-
News briefs
Bolon, the Chinese eyewear brand acquired by Essilor in 2013...
Bolon, the Chinese eyewear brand acquired by Essilor in 2013 that is a market leader in Asia, is enlarging its footprint outside the region with an international launch in Europe and the U.S.. The brand exhibited for the first time with its own stand at the last editions of the ...
-
News briefs
Vilebrequin is returning to the eyewear market with a new...
Vilebrequin is returning to the eyewear market with a new product range for spring/summer 2017. The eyewear collection of the French beachwear label features 22 models, plus one for children, all of which are created under licence by Sunshade, an Australian manufacturer. It will be in charge of design, production ...
-
News briefs
Essilor will launch a new line Varilux progressive lenses in...
Essilor will launch a new line Varilux progressive lenses in Europe in April, called Varilux S, providing improved near distance vision for fast-paced users who look frequently at smartphones and other digital devices. The line will be gradually rolled out in the rest of the world until the end of ...
-
News briefs
Nidek, the Japanese manufacturer of ophthalmic, optometric and lens edging...
Nidek, the Japanese manufacturer of ophthalmic, optometric and lens edging equipment, will present for the first time at Mido its new OPD-Scan III VS, launched earlier this year. The new equipment provides detailed measurement data on corneal shape and refractive error in order to clarify the causes of vision problems. ...
-
News briefs
Rodenstock signed the extension of its licensing deal for Porsche...
Rodenstock signed the extension of its licensing deal for Porsche Design eyewear for a further ten years, until 2027, at the Opti trade show in Munich on Jan. 28. Rodenstock has had the Porsche Design license already for 15 years. The line is experiencing a particularly positive development of its ...
-
News briefs
Zeiss presented glasses for people using contact lenses at the...
Zeiss presented glasses for people using contact lenses at the Opti show in Munich last month. Its new “EnergizeMe” line of glasses was tested by 2,400 contact lens wearers and 40 opticians in Germany, Italy, Switzerland and the U.S. Zeiss developed a new glass design that was presented for the ...
-
News briefs
Götti launched its first collection of rimless frames at the...
Götti launched its first collection of rimless frames at the Opti 2017 show in Munich in January. The lenses are attached without screws, glue or soldering being involved. The frames are simply put together by a patent-pending system. The glasses are made of stainless steel and priced at €136 a ...
-
News briefs
Lonchamp, the French family-owned luxury brand of leather handbags, luggage,...
Lonchamp, the French family-owned luxury brand of leather handbags, luggage, shoes and accessories, has signed a licensing agreement with Marchon for the production and distribution of Lonchamp Eyewear. The line will be very French in terms of styling. The first range of women's optical frames and sunglasses will be developed ...
-
News briefs
Luxottica has extended its collaboration with Ferrari. Besides renewing its...
Luxottica has extended its collaboration with Ferrari. Besides renewing its sponsorship of two Formula One single-seaters by Ray-Ban, it has signed a multi-year licensing contract for a range of eyewear that will be co-branded by Ferrari and Ray-Ban.
-
News briefs
PogoTec is launching the world's smallest attachable eyewear camera. PogoCam's...
PogoTec is launching the world's smallest attachable eyewear camera. PogoCam's size is 1.1cm x 1.3cm x 4.3cm. The new device will make its official debut on March 30 at the International Vision Expo East Conference in New York City. The camera can be attached to the arm of the frames ...
-
News briefs
Grosfilley Lunettes has announced a global five-year license with Zilli,...
Grosfilley Lunettes has announced a global five-year license with Zilli, a French family-owned brand of luxury menswear, for the development, manufacture and distribution of a new range of men's optical glasses and sunglasses under the label. The first collection will be presented at the Mido show in Milan starting tomorrow. ...
-
News briefs
Snap, the American image messaging service and mobile application formerly...
Snap, the American image messaging service and mobile application formerly called Snapchat, has put its Spectacles glasses for sale on its website. The Spectacles had first been launched at the end of last year with a very selective distribution campaign in order to create a marketing buzz around the product. ...
-
News briefs
L'Amy America has signed a license agreement with the Condé...
L'Amy America has signed a license agreement with the Condé Nast publishing company to create and market optical glasses and sunglasses for women under the Glamour Editor's Pick label brand in North America. Glamour is a famous American fashion magazine that boasts 10 million readers of its paper edition and ...
