All Marketing articles – Page 13
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News briefs
“Foundations” is the title of the campaign chosen for the...
“Foundations” is the title of the campaign chosen for the launch of the first line of spectacles for men and women designed by Alyson Magee under her own name for Brando Eyewear. It became available internationally at optical stores and select fashion boutiques on June 21. The designer had launched ...
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Julbo has signed a sponsoring deal to supply VDBS, the...
Julbo has signed a sponsoring deal to supply VDBS, the German association of mountain and ski guides, with its eyewear from the summer of 2018. The guides of VDBS will also be engaged in new product development processes. Separately, Julbo has also signed a partnership with a French Olympic champion ...
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RestoringVision, an optical non-profit organization headquartered in the U.S., has...
RestoringVision, an optical non-profit organization headquartered in the U.S., has announced it has set a new goal to help 20 million people by the end of 2020. Since 2003, the organization has created access to glasses for people earning less than $2 per day, helping more than seven million people ...
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Spy has launched a revamped version of its website for...
Spy has launched a revamped version of its website for its sunglasses, eyeglasses and goggles. It is particularly designed to provide users of smartphones and tablets to gather all the technical information about the products before visiting a store. The website was developed by John Gilson, the American company's recently ...
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Some 5,000 opticians from all over Europe have registered already...
Some 5,000 opticians from all over Europe have registered already for the InContact program, an online platform that was launched by Alcon last year to connect opticians and other eye-care specialists with consumers through an app in 14 European countries. Registered opticians can set up a customized digital shop window, ...
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Modo Eyewear has extended its partnership with the Sauber F1...
Modo Eyewear has extended its partnership with the Sauber F1 Team for the 2017 racing season
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Julbo is partnering with local sporting goods stores across France...
Julbo is partnering with local sporting goods stores across France for Women's Vision, a tour which will offer around 30 women the possibility to run with a coach while testing the brand's eyewear. The participants will be accompanied by Nolwenn Faivre, a running coach who was born in France's Jura ...
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Zeiss has won two best business-to-business communication awards for its...
Zeiss has won two best business-to-business communication awards for its virtual reality project, Zeiss IOL Universe, and its marketing materials for the Zeiss Experience retail concept
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Rudy Project, the Italian brand of sunglasses, says it is...
Rudy Project, the Italian brand of sunglasses, says it is supporting a Hungarian expedition, led by Dávid Klein and Szilárd Suhajda, who are trying to cimb up the Everest without oxygen tanks
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Krys, the French voluntary group, has renewed its partnership with...
Krys, the French voluntary group, has renewed its partnership with the Tour de France cycling race for three more years
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News briefs
Spy has launched a revamped version of its website for...
Spy has launched a revamped version of its website for its sunglasses, eyeglasses and goggles. It is particularly designed to provide users of smartphones and tablets to gather all the technical information about the products before visiting a store. The website was developed by John Gilson, the American company's recently ...
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News briefs
Bolon, the Chinese eyewear brand acquired by Essilor in 2013...
Bolon, the Chinese eyewear brand acquired by Essilor in 2013 that is a market leader in Asia, is enlarging its footprint outside the region with an international launch in Europe and the U.S.. The brand exhibited for the first time with its own stand at the last editions of the ...
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The Chicago Athenaeum has given a Good Design Award to...
The Chicago Athenaeum has given a Good Design Award to Rolf Spectacles for its Zephyr 204 model in bog oak and walnut
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Pursuing its investments in sport in general and football in...
Pursuing its investments in sport in general and football in particular, Alain Afflelou has signed a partnership with the Belgian federation of football and its national team until the 2018 Fifa World Cup in Russia
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Smith Optics says it has retained Carlos Sainz, the 22-year-old...
Smith Optics says it has retained Carlos Sainz, the 22-year-old Spanish Formula One driver, as the face of the brand, partly because he practices cycling and water and winter sports in his spare time. Also Gus Kensworthy, the Olympic medalist freestyle skier, will endorse the brand of sunglasses and goggles, ...
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News briefs
Luxexcel has announced that its 3D-printed ophthalmic lenses have achieved...
Luxexcel has announced that its 3D-printed ophthalmic lenses have achieved the required ISO quality level. The company has developed an industrial 3D printing platform to print specialty lenses such as monofocals, bifocals, trifocals, with cylinders and prisms. The testing on ISO quality level opens up business opportunities for ophthalmic laboratories ...
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News briefs
Dolpi is introducing “Tiziano – 500 years of history to...
Dolpi is introducing “Tiziano – 500 years of history to wear,” a limited edition of glasses dedicated to the Italian painter. Titian was born in the 15th century in the Cadore area of the Dolomite region, where Dolpi is headquartered. The frames are crafted with wood from the “Beech of ...
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L'Amy America has signed a license agreement with the Condé...
L'Amy America has signed a license agreement with the Condé Nast publishing company to create and market optical glasses and sunglasses for women under the Glamour Editor's Pick label brand in North America. Glamour is a famous American fashion magazine that boasts 10 million readers of its paper edition and ...
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News briefs
Snap, the American image messaging service and mobile application formerly...
Snap, the American image messaging service and mobile application formerly called Snapchat, has put its Spectacles glasses for sale on its website. The Spectacles had first been launched at the end of last year with a very selective distribution campaign in order to create a marketing buzz around the product. ...
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News briefs
Grosfilley Lunettes has announced a global five-year license with Zilli,...
Grosfilley Lunettes has announced a global five-year license with Zilli, a French family-owned brand of luxury menswear, for the development, manufacture and distribution of a new range of men's optical glasses and sunglasses under the label. The first collection will be presented at the Mido show in Milan starting tomorrow. ...
