All Marketing articles – Page 12
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News briefs
For the launch of the sun-clip frames, which will be...
For the launch of the sun-clip frames, which will be available in stores in September, EBlock is relying on a “story-telling” campaign based on a short video. The protagonist is a hipster and the images in the video, which also tell the essential of the Italian eyewear brand, are to ...
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News briefs
Imagine a shop window with an interactive digital screen that...
Imagine a shop window with an interactive digital screen that invites potential customers to approach it. As they face it, a video on the screen begins to talk to them. Meanwhile, sensors collect data on the individual's gender, the colors of his or her clothes and the actual presence of ...
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News briefs
On the occasion of an Eye Health Month campaign in...
On the occasion of an Eye Health Month campaign in Australia last month, Specsavers announced that it has endorsed Ian Thorpe, the five-time Olympic swimming champion, as its eye health ambassador for a year. The 35-year-old swimmer said in interviews that he realized he needed correction two years ago after ...
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News briefs
Barberini Eyewear is offering the opportunity to try its RX...
Barberini Eyewear is offering the opportunity to try its RX program for free until the end of the year. Customers can order a pair of Barberini's Platinum Glass prescription sun lenses without any extra cost other than that of the frame they have chosen. Platinum Glass is a premium optical ...
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Short stops
Julbo has launched limited editions of its Areo sunglasses in...
Julbo has launched limited editions of its Areo sunglasses in partnership with three major international trail races, Ultra Trail du Mont-Blanc, Eiger Ultra Trail and the Réunion Island's Grand Raid
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Alain Afflelou and Sharon Stone have renewed their partnership, and...
Alain Afflelou and Sharon Stone have renewed their partnership, and a new TV advertising campaign featuring the American actress will be launched in February 2018
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News briefs
Spy has launched a revamped version of its website for...
Spy has launched a revamped version of its website for its sunglasses, eyeglasses and goggles. It is particularly designed to provide users of smartphones and tablets to gather all the technical information about the products before visiting a store. The website was developed by John Gilson, the American company's recently ...
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News briefs
RestoringVision, an optical non-profit organization headquartered in the U.S., has...
RestoringVision, an optical non-profit organization headquartered in the U.S., has announced it has set a new goal to help 20 million people by the end of 2020. Since 2003, the organization has created access to glasses for people earning less than $2 per day, helping more than seven million people ...
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News briefs
Julbo has signed a sponsoring deal to supply VDBS, the...
Julbo has signed a sponsoring deal to supply VDBS, the German association of mountain and ski guides, with its eyewear from the summer of 2018. The guides of VDBS will also be engaged in new product development processes. Separately, Julbo has also signed a partnership with a French Olympic champion ...
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News briefs
“Foundations” is the title of the campaign chosen for the...
“Foundations” is the title of the campaign chosen for the launch of the first line of spectacles for men and women designed by Alyson Magee under her own name for Brando Eyewear. It became available internationally at optical stores and select fashion boutiques on June 21. The designer had launched ...
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Short stops
Rudy Project, the Italian brand of sunglasses, says it is...
Rudy Project, the Italian brand of sunglasses, says it is supporting a Hungarian expedition, led by Dávid Klein and Szilárd Suhajda, who are trying to cimb up the Everest without oxygen tanks
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News briefs
Brille & Co., the trade show for the northern German...
Brille & Co., the trade show for the northern German market, cancelled its next summer edition, which was supposed to take place at the beginning of September 2017. Not enough exhibitors registered for the event. The winter edition of the show, which is due to be held on Jan. 20-21, ...
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News briefs
The Optician reports that Warby Parker, an American retailer for...
The Optician reports that Warby Parker, an American retailer for affordable designer eyewear, has launched a prescription app that will allow consumers to go through an eyesight check with their smartphones or computers. The idea is to check later with an optometrist whether a previous prescription is still correct or ...
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News briefs
Essilor and Vision Aid Overseas (VAO) have announced a three-year...
Essilor and Vision Aid Overseas (VAO) have announced a three-year extension of their partnership program in rural Southern Ethiopia. The program, which began in 2014, aims to improve access to vision care services for poor and disadvantaged communities across the region. VAO operates through a partnership with two medical centers ...
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News briefs
After The Mall in Milan, DaTE is moving to Florence....
After The Mall in Milan, DaTE is moving to Florence. The fifth edition of the international eyewear exhibition will be held on Sept. 23-25 at the Leopolda site, walking distance from Florence's Santa Maria Novella railway station. The trade show will host around 100 eyewear firms from all over the ...
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News briefs
In the framework of its 80th birthday, Polaroid has launched...
In the framework of its 80th birthday, Polaroid has launched its biggest Instagram marketing campaign to date, aiming to reach about 15 million people worldwide. On May 24, 250 people from seven different countries were selected to post their personal Polaroid picture on Instagram on May 24.
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News briefs
Spy has launched a revamped version of its website for...
Spy has launched a revamped version of its website for its sunglasses, eyeglasses and goggles. It is particularly designed to provide users of smartphones and tablets to gather all the technical information about the products before visiting a store. The website was developed by John Gilson, the American company's recently ...
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Short stops
Krys, the French voluntary group, has renewed its partnership with...
Krys, the French voluntary group, has renewed its partnership with the Tour de France cycling race for three more years
