All Marketing articles – Page 12
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News briefs
Barberini Eyewear and the Cortina Ski School have announced a...
Barberini Eyewear and the Cortina Ski School have announced a collaboration for the supply of sunglasses and ski goggles during the upcoming ski season. The instructors of the Cortina Ski School will be wearing selected Platinum Glass lenses from Barberini. Specifically, Cortina Ski chose the following lenses: Photopolar grey gradient ...
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Short stops
Blackfin collected the Silver V. Award, organized by V. Magazine,...
Blackfin collected the Silver V. Award, organized by V. Magazine, at the recent Hong Kong Optical Fair
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News briefs
MEI continues to invest in the promotion of its milling...
MEI continues to invest in the promotion of its milling technology to optical retailers, which currently account for only about 10 percent of its annual sales of around €70 million. As it did at the recent Vision Expo West and Silmo fairs, it will show its compact EzFit machinery for ...
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News briefs
Alain Afflelou generated 30 million views in one month for...
Alain Afflelou generated 30 million views in one month for its Smart Tonic collections through a 100% digital marketing campaign on various social networks. The French chain of franchised optical stores, which welcomed some 1,000 visitors at its booth at the recent Silmo, launched a special marketing operation with Snapchat ...
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News briefs
Flexon, a brand of Marchon Eyewear, has been honored at...
Flexon, a brand of Marchon Eyewear, has been honored at the 2017 Internationalist's Awards for its digital campaign entitled “Flexon Extreme: Do Not Try This at Home.” The campaign, which was first launched in the autumn of 2016, was named a Bronze winner. The Internationalist's Awards for Innovative Digital Solutions ...
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News briefs
Dame Mary Perkins, co-founder of the British retail chain Specsavers,...
Dame Mary Perkins, co-founder of the British retail chain Specsavers, received a lifetime achievement award at the Ernst & Young Entrepreneur of the Year Awards in the U.K. In Austria, Michael Pachleitner has been named Entrepreneur of the Year in the “Industry & Hightech” category.
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News briefs
L.A. Eyeworks launched a new marketing campaign, featuring portraits of...
L.A. Eyeworks launched a new marketing campaign, featuring portraits of artists from Los Angeles made by a well-known photographer, Josef Jassp. The brand was nominated for the Silmo d'Or in the category of designer optic frames for its signature L.A. Eyeworks model, Dublin, which is made with Mazzuchelli acetate in ...
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News briefs
Chanel has chosen Luna Bijl as the new face for...
Chanel has chosen Luna Bijl as the new face for its autumn-winter 2017/18 eyewear campaign. The Dutch top model had recently featured in several runway shows for the French fashion house, notably in shows for Chanel's 2017 autumn Haute Couture, 2018 Resort, and 2017 autumn-winter ready-to-wear collections. Karl Lagerfeld, who ...
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News briefs
Hawkers, the Spanish brand of sunglasses, has launched a limited...
Hawkers, the Spanish brand of sunglasses, has launched a limited edition of twelve models in collaboration with Lionel Messi, the FC Barcelona football star. The products are directly available to the public from the company's website at €25-35 a pair.
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News briefs
Essilor and the Fédération Internationale de l'Automobile (FIA) have just...
Essilor and the Fédération Internationale de l'Automobile (FIA) have just signed a three-year partnership designed to raise global awareness of the dangers of driving with uncorrected poor vision. A recent study in India among 400 drivers involved in accidents showed that more than half of them presented at least one ...
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Short stops
Alain Afflelou and Sharon Stone have renewed their partnership, and...
Alain Afflelou and Sharon Stone have renewed their partnership, and a new TV advertising campaign featuring the American actress will be launched in February 2018
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Short stops
Julbo has launched limited editions of its Areo sunglasses in...
Julbo has launched limited editions of its Areo sunglasses in partnership with three major international trail races, Ultra Trail du Mont-Blanc, Eiger Ultra Trail and the Réunion Island's Grand Raid
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News briefs
Barberini Eyewear is offering the opportunity to try its RX...
Barberini Eyewear is offering the opportunity to try its RX program for free until the end of the year. Customers can order a pair of Barberini's Platinum Glass prescription sun lenses without any extra cost other than that of the frame they have chosen. Platinum Glass is a premium optical ...
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News briefs
On the occasion of an Eye Health Month campaign in...
On the occasion of an Eye Health Month campaign in Australia last month, Specsavers announced that it has endorsed Ian Thorpe, the five-time Olympic swimming champion, as its eye health ambassador for a year. The 35-year-old swimmer said in interviews that he realized he needed correction two years ago after ...
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News briefs
Imagine a shop window with an interactive digital screen that...
Imagine a shop window with an interactive digital screen that invites potential customers to approach it. As they face it, a video on the screen begins to talk to them. Meanwhile, sensors collect data on the individual's gender, the colors of his or her clothes and the actual presence of ...
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News briefs
For the launch of the sun-clip frames, which will be...
For the launch of the sun-clip frames, which will be available in stores in September, EBlock is relying on a “story-telling” campaign based on a short video. The protagonist is a hipster and the images in the video, which also tell the essential of the Italian eyewear brand, are to ...
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News briefs
In the framework of its 80th birthday, Polaroid has launched...
In the framework of its 80th birthday, Polaroid has launched its biggest Instagram marketing campaign to date, aiming to reach about 15 million people worldwide. On May 24, 250 people from seven different countries were selected to post their personal Polaroid picture on Instagram on May 24.
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News briefs
After The Mall in Milan, DaTE is moving to Florence....
After The Mall in Milan, DaTE is moving to Florence. The fifth edition of the international eyewear exhibition will be held on Sept. 23-25 at the Leopolda site, walking distance from Florence's Santa Maria Novella railway station. The trade show will host around 100 eyewear firms from all over the ...
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News briefs
Essilor and Vision Aid Overseas (VAO) have announced a three-year...
Essilor and Vision Aid Overseas (VAO) have announced a three-year extension of their partnership program in rural Southern Ethiopia. The program, which began in 2014, aims to improve access to vision care services for poor and disadvantaged communities across the region. VAO operates through a partnership with two medical centers ...
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News briefs
The Optician reports that Warby Parker, an American retailer for...
The Optician reports that Warby Parker, an American retailer for affordable designer eyewear, has launched a prescription app that will allow consumers to go through an eyesight check with their smartphones or computers. The idea is to check later with an optometrist whether a previous prescription is still correct or ...
