All Marketing articles – Page 7
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Komono says that Lady Gaga is wearing its Jessie Black...
Komono says that Lady Gaga is wearing its Jessie Black Tortoise sunglass in a commercial spot for her cosmetics line, made by Haus Laboratories
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Maui Jim has become the official eyewear supplier of the...
Maui Jim has become the official eyewear supplier of the European Tour, the men's professional golf tour. The Hawaiian brand of sunglasses is already the eyewear partner of the ATP Tour and the Manchester United football club. It also sponsors numerous well-known athletes.
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Rudy Project has extended its sponsorship of the Bahrain Merida...
Rudy Project has extended its sponsorship of the Bahrain Merida cycling team for helmets and eyewear until 2023. The partnership started in 2016. The Italian brand kitted out 25 of the 176 riders in the recent Tour de France race, which ended in Paris on July 28.
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Julbo Eyewear has announced an exclusive eyewear partnership with the...
Julbo Eyewear has announced an exclusive eyewear partnership with the Garmin Dirty Kanza , the bicycling challenge held on the gravel roads through the Flint Hills of central Kansas
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Alcon has recently announced its cooperation with Marcel Nguyen, a...
Alcon has recently announced its cooperation with Marcel Nguyen, a top German gymnast, for its Dailies Total 1 One-Day contact lenses. Nguyen will be wearing Alcon's one-day contact lenses while competing in the German Gymnastics Championships on Aug. 3-4 in Berlin and in the World Gymnastics Championships in Stuttgart on ...
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On May 9 in Kappelrodeck, near Offenburg, Flair received a special...
On May 9 in Kappelrodeck, near Offenburg, Flair received a special award for marketing communications from the German manufacturer's association, which has about 600 members
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Starting with the autumn 2019 selling season, all of Safilo's...
Starting with the autumn 2019 selling season, all of Safilo's point-of-purchase marketing material, namely counter cards or show cards, will be certified by the Forest Stewardship Council. FSC certification ensures that items come from responsibly managed forests. Safilo added that it is working with its vendor partners to evaluate additional ...
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Kering Eyewear has launched the second edition of a global...
Kering Eyewear has launched the second edition of a global travel retail campaign for Gucci Eyewear, which is specifically aimed at travelers. The campaign runs from May until September in the major Travel Retail sales points of Gucci Eyewear. Realized exclusively for the duty-free retail segment, it advertises a sunglass ...
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Rupp + Hubrach, the German lens laboratory controlled by Essilor, has...
Rupp + Hubrach, the German lens laboratory controlled by Essilor, has won the German Brand Award 2019 in the “excellent brands – trade, retail e-commerce” category for a marketing campaign that it launched for its so-called “SiiA” progressive lenses. The German Brand Award is organized by the German ...
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Kering Eyewear and Roberto Vedovotto, its founder, president and chief...
Kering Eyewear and Roberto Vedovotto, its founder, president and chief executive, have been recognized by the Accessories Council with the Business Visionary Award. The award ceremony was held at Cipriani in New York on June 10. Kering Eyewear is a division of Kering. The ACE awards were created in 1997 ...
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The Center for Leadership and Values in Society at the...
The Center for Leadership and Values in Society at the University of St. Gallen and Dr. Arend Oetker, chair of business psychology and leadership at the HHL Leipzig Graduate School of Management, have ranked Carl Zeiss first among German companies for its public service in this year's Public Value Atlas. ...
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Police, the lifestyle brand of De Rigo Vision, has signed...
Police, the lifestyle brand of De Rigo Vision, has signed a sponsorship agreement to become the official supplier of the Mercedes-AMG Petronas Motorsport team in the Formula 1 races. The staff of the Mercedes team, including the drivers, will wear Police optical frames and sunglasses. Police has also announced the ...
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Julbo Eyewear has announced an exclusive eyewear partnership with the...
Julbo Eyewear has announced an exclusive eyewear partnership with the Garmin Dirty Kanza , the bicycling challenge held on the gravel roads through the Flint Hills of central Kansas
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News briefs
Morel has won the “Award d'Excellence,” the most prestigious among...
Morel has won the “Award d'Excellence,” the most prestigious among the international communication awards launched at Silmo 2018, which honor the most creative marketing and communication campaigns. Earlier this year, the French eyewear firm had been awarded a Trophée de la Communication, a national communication award in France.
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Krys is once again the favorite optical shop in France,...
Krys is once again the favorite optical shop in France, or so says a survey conducted by EY-Parthenon, a strategy consultancy related to Ernst Young, the professional-services multinational headquartered in London. The firm polled about 7,000 consumers online, asking them to choose the best of 250 brands in ...
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Varilux, Essilor's brand of corrective lenses, is celebrating its 60th...
Varilux, Essilor's brand of corrective lenses, is celebrating its 60th anniversary. Some 680 million Varilux lenses have been sold since Bernard Maitenaz developed and launched the technology in 1959.
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The Vision Council has won Gold in the 2019 Bulldog...
The Vision Council has won Gold in the 2019 Bulldog PR Awards for its National Sunglasses Day campaign, in the Best Viral Campaign category. The Bulldog PR Awards honor public relations and communications campaigns from the previous year through 40 categories. The Best Viral Campaign category recognizes a campaign for ...
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Rupp + Hubrach, the German lens laboratory controlled by Essilor,...
Rupp + Hubrach, the German lens laboratory controlled by Essilor, recently launched a new corporate design, including a new logo and the slogan “Brillenglas #innovativ.” In addition, the company started new print and online marketing campaigns this month and redesigned its website.
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For the United Nations' fifth annual Road Safety Week, Essilor and...
For the United Nations' fifth annual Road Safety Week, Essilor and Groupe Renault have signed a two-year memorandum of understanding, pledging to raise the public's awareness the importance of good vision for driving and to work on technologies designed to improve it. Among other things, they will be conducting awareness ...
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The Afflelou group will sponsor another major French football team,...
The Afflelou group will sponsor another major French football team, AS Saint-Etienne, starting with the current 2018-2019 season and until 2021. The group's logo will be on the players' shorts until the end of the 2018-2019 season. For the following two seasons, it will also appear on the back of ...