All Marketing articles – Page 7
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News briefs
VSP partners with e-sports company
VSP Global has announced the signature of a multi-year partnership with Kinds Guard Gaming, the NBA 2K League affiliate of the Sacramento Kings’ NBA franchise. NBA 2K is a series of video games franchised by the U.S. professional basketball league. VSP Global’s innovation center and the Kings Guard Gaming team ...
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News briefs
Lozza is named a historic Italian brand
Lozza, the eyewear brand owned by the De Rigo Group, has been added to the special register of historic Italian brands. Founded in 1878 by Giovanni Lozza and the Frescura brothers in the Belluno eyewear district, the brand is renowned for its pioneering use of celluloid, the timeless design of ...
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News briefs
MPG renames all subsidiaries
The Michael Pachleitner Group is changing the names of all its subsidiaries, switching them to the MPG brand name for unity purposes. This applies to the group’s headquarters in Graz, Austria, as well as to the production site in Germany and to the sales’ subsidiaries in France, Germany and Hong ...
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News briefs
HOYA partners with Myopia Profile on training program
HOYA Vision Care is partnering with Myopia Profile, an international information resource on myopia management, to launch a co-created certified training program to educate eye care professionals on the topic and empower them to prescribe spectacle lenses for children. The program includes certified courses on myopia, the current myopia management ...
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News briefs
EssilorLuxottica renews FIA partnership
EssilorLuxottica and the Fédération International Automobile (FIA) have announced the extension of their partnership aimed at raising awareness of the importance of good vision for all road users. Road safety has been picked by the United Nations as a pillar of its Sustainable Developments Goals’ program as the organization is ...
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News briefs
Biden gifts Randolph aviators to Putin
U.S. president Joe Biden has given Russian president Vladimir Putin, on the occasion of this week’s summit in Switzerland, a pair of aviator sunglasses. The brand behind the gift, Randolph Engineering, apparently did not know anything about this in advance and has since specified the model: 57mm Concorde teardrop aviators ...
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News briefs
Charmant online event gets two awards
Charmant, the Japanese eyewear manufacturer, has received two international communication awards, the Healthcare Advertising Award and the Communitor Award, for its Charmant Style Show held at the beginning of the year. Developed in partnership with the MENSCH Kreativagentur agency and initially launched to make up for the cancellation of the ...
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News briefs
Essilor signs partnership with the organizers of Le Mans
Essilor has signed a three-year partnership deal with the Automobile Club de l’Ouest (ACO), organizer of the 24 Hours of Le Mans, scheduled this year for Aug. 21-22. Together they will be conducting trackside initiatives and public-awareness campaigns to urge drivers professional and casual to have their vision properly corrected. ...
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News briefs
Safilo enhances B2B platform
Safilo Group is enhancing its You&Safilo B2B platform with a new live chat function for an improved customer support to opticians. The new feature has been launched in Italy in May and will be progressively implemented in all the other European countries where the platform is used. The move is ...
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News briefs
Tom Davies provides eyewear for Disney movie
The British designer Tom Davies has designed glasses for most of the cast of the forthcoming Disney movie Cruella, with Emma Stone and Emma Thompson in the lead roles. The movie is set in 1970s London, during the punk movement. Davies collaborated with the costume designer, Jenny Beavan, and produced ...
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News briefs
Optic 2000 supplants Krys in French retailer ranking
The results are in for the 12th edition of a ranking called “France’s Favorite Retail Brands” (Enseignes Préférées des Français), based on a survey by e-marketing.fr and EYParthenon of 8,000 French consumers over 18 years of age. Leroy Merlin, a chain of big-box hardware stores, reigns supreme overall. In the ...
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News briefs
The Vision Council starts new consumer awareness’ program
The shift of consumer attitudes towards healthcare in the context of the Covid-19 crisis is a unique opportunity to raise the general public’s awareness on the importance of eye care, according to the Vision Council. The U.S. organization is therefore rethinking its consumers’ education program, and has replaced its Think ...
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News briefs
Afflelou raises brand awareness in Belgium and Switzerland
Alain Afflelou, the French-based optical retail chain of mostly franchised stores, is gaining awareness in Belgium and Switzerland, according to a survey commissioned to the reseach company Opinion Way. In Belgium, where the chain has about 50 retail locations, prompted awareness of the Afflelou brand name progressed from 71 percent ...
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News briefs
Red Dot 2021 winners announced
Eschenbach, the German eyewear manufacturer, won a total of four Red Dot 2021 design awards for frames under its BRENDEL Eyewear, TITANFLEX and the licensed MINI EYEWEAR brands, with the latter receiving two distinctions. MODO, the Italian eyewear company, was also among the Red Dot award winners this year for ...
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News briefs
Eddie Bauer’s April initiative with American Forests
Eddie Bauer has been supporting American Forests for the past 25 years. In a new initiative, the Charmant-owned brand will be donating to the conservancy a portion of the proceeds – up to $1,000 – from each sale of Eddie Bauer Eyewear from April 1 to April 30. Every dollar ...
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News briefs
Flair kicks off anniversary year with new brand identity
Flair, the German brand specialist in high-end rimless eyewear, is celebrating its 75th anniversary this year with a new brand identity. The company, which has been taken over last year by the OWP group, updated its logo and introduced new colors and fonts designed to carry a more contemporary image, ...
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News briefs
Oakley to provide the WSL’s official eyewear
Oakley has signed a deal to supply official eyewear for the World Surf League (WSL) for the 2021 Championship Tour. The items will include sunglasses and personal protective equipment (PPE) in the form of Clear Collection eyewear and masks. The Southern California brand has already sponsored a number of WSL ...
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News briefs
Götti gets a boost from Oprah
Oprah Winfrey’s recent televised interview with the Duchess and Duke of Sussex, Meghan Markle and Prince Harry, has generated more than just gossip. Götti has been flooded with orders for the frames worn during the interview by Oprah. Founded in 1993 by Sven Götti in the city of Wadenswil, the ...
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News briefs
Silhouette accelerates digital investments
Silhouette International, the Austrian-based manufacturer of high-end eyewear, is stepping up its investments in the digital field with the launch this month of an online showroom for its business partners. The new web platform will allow the brand to showcase its collections to eye care professionals, in particular through individual ...
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News briefs
Bollé signs new partnerships in amateur and pro cycling
Bollé Brands announced a new series of sponsorship deals in the professional and amateur cycling sectors. The brand will sponsor and equip the professional team B&B Hotels p/b KTM (BBK) with both helmets and sunglasses, a premiere in its history. BBK is one of the 22 teams selected to participate ...
