All Marketing articles – Page 9
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News briefs
Rossignol and Julbo pursue partnership with Martin Fourcade
Rossignol and Julbo will continue to partner with Martin Fourcade, despite his surprise retirement announcement in mid-March. According to reports in sport-guide.com, the French biathlete and five-time Olympic champion has signed a three-year extension of his contract with Rossignol. Julbo also told sport-guide.com that it will further extend its long-standing ...
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News briefs
For World Sight Day a few weeks ago, Michelin and...
For World Sight Day a few weeks ago, Michelin and Essilor signed a two-year memorandum of understanding to promote safety on the road. The plan is to raise awareness of the importance of good vision and proper tires for driving. By the two companies' estimate, 20 percent of the world's ...
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Short stops
Maui Jim has a new brand ambassador, Jam Lammers, the...
Maui Jim has a new brand ambassador, Jam Lammers, the 63-year-old automotive champion who runs his own team, Racing for Holland
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News briefs
Spektrum Sports, the Swedish brand of sports goggles and accessories,…
Spektrum Sports, the Swedish brand of sports goggles and accessories, has signed an endorsement deal with the Swedish snowboarder Sven Thorgren, who turned professional in 2013, won Air & Style in China in that same year, competed in the 2014 Winter Olympics and has been a medalist at the Dew ...
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News briefs
Starting with the autumn 2019 selling season, all of Safilo's...
Starting with the autumn 2019 selling season, all of Safilo's point-of-purchase marketing material, namely counter cards or show cards, will be certified by the Forest Stewardship Council. FSC certification ensures that items come from responsibly managed forests. Safilo added that it is working with its vendor partners to evaluate additional ...
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On May 9 in Kappelrodeck, near Offenburg, Flair received a special...
On May 9 in Kappelrodeck, near Offenburg, Flair received a special award for marketing & communications from the German manufacturer's association, which has about 600 members
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News briefs
Alcon has recently announced its cooperation with Marcel Nguyen, a...
Alcon has recently announced its cooperation with Marcel Nguyen, a top German gymnast, for its Dailies Total 1 One-Day contact lenses. Nguyen will be wearing Alcon's one-day contact lenses while competing in the German Gymnastics Championships on Aug. 3-4 in Berlin and in the World Gymnastics Championships in Stuttgart on Oct. ...
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Julbo Eyewear has announced an exclusive eyewear partnership with the...
Julbo Eyewear has announced an exclusive eyewear partnership with the Garmin Dirty Kanza, the bicycling challenge held on the gravel roads through the Flint Hills of central Kansas
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News briefs
Rudy Project has extended its sponsorship of the Bahrain Merida...
Rudy Project has extended its sponsorship of the Bahrain Merida cycling team for helmets and eyewear until 2023. The partnership started in 2016. The Italian brand kitted out 25 of the 176 riders in the recent Tour de France race, which ended in Paris on July 28.
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News briefs
Maui Jim has become the official eyewear supplier of the...
Maui Jim has become the official eyewear supplier of the European Tour, the men's professional golf tour. The Hawaiian brand of sunglasses is already the eyewear partner of the ATP Tour and the Manchester United football club. It also sponsors numerous well-known athletes.
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Komono says that Lady Gaga is wearing its Jessie Black...
Komono says that Lady Gaga is wearing its Jessie Black Tortoise sunglass in a commercial spot for her cosmetics line, made by Haus Laboratories
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News briefs
Essilor Sun Solution, the Essilor Group's division dedicated to sun...
Essilor Sun Solution, the Essilor Group's division dedicated to sun lenses, has presented a new “No Ordinary” story called “6,000 km for Microfinance.” The stars are Anne and Marie-Eve, two French students who spent six months of their gap year on a cycling trek through South America, from Colombia to ...
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News briefs
The Vision Council has won Gold in the 2019 Bulldog...
The Vision Council has won Gold in the 2019 Bulldog PR Awards for its National Sunglasses Day campaign, in the Best Viral Campaign category. The Bulldog PR Awards honor public relations and communications campaigns from the previous year through 40 categories. The Best Viral Campaign category recognizes a campaign for ...
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News briefs
Varilux, Essilor's brand of corrective lenses, is celebrating its 60th...
Varilux, Essilor's brand of corrective lenses, is celebrating its 60th anniversary. Some 680 million Varilux lenses have been sold since Bernard Maitenaz developed and launched the technology in 1959.
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News briefs
Krys is once again the favorite optical shop in France,...
Krys is once again the favorite optical shop in France, or so says a survey conducted by EY-Parthenon, a strategy consultancy related to Ernst & Young, the professional-services multinational headquartered in London. The firm polled about 7,000 consumers online, asking them to choose the best of 250 brands in 17 ...
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News briefs
Morel has won the “Award d'Excellence,” the most prestigious among...
Morel has won the “Award d'Excellence,” the most prestigious among the international communication awards launched at Silmo 2018, which honor the most creative marketing and communication campaigns. Earlier this year, the French eyewear firm had been awarded a Trophée de la Communication, a national communication award in France.
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Short stops
Julbo Eyewear has announced an exclusive eyewear partnership with the...
Julbo Eyewear has announced an exclusive eyewear partnership with the Garmin Dirty Kanza, the bicycling challenge held on the gravel roads through the Flint Hills of central Kansas
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News briefs
Police, the lifestyle brand of De Rigo Vision, has signed...
Police, the lifestyle brand of De Rigo Vision, has signed a sponsorship agreement to become the official supplier of the Mercedes-AMG Petronas Motorsport team in the Formula 1 races. The staff of the Mercedes team, including the drivers, will wear Police optical frames and sunglasses. Police has also announced the ...
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News briefs
The Center for Leadership and Values in Society at the...
The Center for Leadership and Values in Society at the University of St. Gallen and Dr. Arend Oetker, chair of business psychology and leadership at the HHL Leipzig Graduate School of Management, have ranked Carl Zeiss first among German companies for its public service in this year's Public Value Atlas. ...
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News briefs
Kering Eyewear and Roberto Vedovotto, its founder, president and chief...
Kering Eyewear and Roberto Vedovotto, its founder, president and chief executive, have been recognized by the Accessories Council with the Business Visionary Award. The award ceremony was held at Cipriani in New York on June 10. Kering Eyewear is a division of Kering. The ACE awards were created in 1997 ...
