All Marketing articles – Page 10
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News briefs
The Afflelou group will sponsor another major French football team,...
The Afflelou group will sponsor another major French football team, AS Saint-Etienne, starting with the current 2018-2019 season and until 2021. The group's logo will be on the players' shorts until the end of the 2018-2019 season. For the following two seasons, it will also appear on the back of ...
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News briefs
For the United Nations' fifth annual Road Safety Week, Essilor and...
For the United Nations' fifth annual Road Safety Week, Essilor and Groupe Renault have signed a two-year memorandum of understanding, pledging to raise the public's awareness the importance of good vision for driving and to work on technologies designed to improve it. Among other things, they will be conducting awareness campaigns ...
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News briefs
Rupp + Hubrach, the German lens laboratory controlled by Essilor,...
Rupp + Hubrach, the German lens laboratory controlled by Essilor, recently launched a new corporate design, including a new logo and the slogan “Brillenglas #innovativ.” In addition, the company started new print and online marketing campaigns this month and redesigned its website.
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News briefs
In a return to the sports world, the French Alain...
In a return to the sports world, the French Alain Afflelou group has become the official sponsor of AS Monaco, the League 1 football club, for the 2019/2020 season. The retailer's logo has already made its debut on the club's jerseys, appearing during its match on March 9 against FC ...
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News briefs
Oakley has announced a partnership with Patrick Mahomes II, the...
Oakley has announced a partnership with Patrick Mahomes II, the National Football League Most Valuable Player Award (NFL MVP) recipient. Mahomes, 23, turned professional in 2018. He is the first football player to sign an endorsement deal with Oakley. To celebrate the addition of the quarterback to Oakley's roster of ...
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News briefs
Krys is reviving it's “Avant j'étais…mais ça c'était avant” (“Once...
Krys is reviving it's “Avant j'étais…mais ça c'était avant” (“Once I was…but that was before”) ad campaign to support its Jours Krys (Krys Days) promotion. From March 21 to May 21, the French optical retailer is allowing customers to choose name-brand frames for their second pair of glasses. Through the ...
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News briefs
Kirk & Kirk has released its new campaign for spring/summer...
Kirk & Kirk has released its new campaign for spring/summer 2019 in support of its Centena collection, which is handmade from 10-millimeter acrylic. The company claims that all frames are entirely handmade in France. The images will be circulated through social media and at the points of sale.
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News briefs
Fedon, the century-old Italian maker of cases for eyeglasses and...
Fedon, the century-old Italian maker of cases for eyeglasses and other accessories, has developed a program for opticians based in and outside of Italy to instruct customers on how best to care for their eyeglass lenses. It's a sort of graphic instruction manual explaining in five frames that lenses are ...
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News briefs
Time magazine has named the Acuvue Oasys contact lens one...
Time magazine has named the Acuvue Oasys contact lens one of the “Best Inventions of 2018.” The result of a partnership between Johnson & Johnson Vision Care and Transitions Optical, Acuvue Oasys makes use of what Transitions calls Light Intelligent Technology, a patented photochromic technique that not only blocks UV ...
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News briefs
Ennio De Rigo, who founded the current De Rigo Vision...
Ennio De Rigo, who founded the current De Rigo Vision together with his brother Walter, 40 years ago and is now its chairman, last month received the top award for entrepreneurship from Sergio Mattarella, president of Italy. He was made “Cavaliere del Lavoro” in recognition of his hard work in ...
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News briefs
Essilor Sun Solution, the division of Essilor Group dedicated to...
Essilor Sun Solution, the division of Essilor Group dedicated to plano sun lenses, supported Megan Yeungduring their participation in the TransJeju 50 Trail, a demanding race through the Hallasan National Park, in the Korean island of Jeju, on Oct. 20-21, 2018. The race is a 56km course with a cumulative ...
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News briefs
Kering Eyewear has launched a new international website, which features...
Kering Eyewear has launched a new international website, which features among other things a store locator. Besides informing customers about new styles and marketing campaigns, it has a “Join Us” section where people can find out about career opportunities at the company.
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News briefs
Coco Song, the eyewear brand whose manufactured creations recall the...
Coco Song, the eyewear brand whose manufactured creations recall the culture of East Asia, has launched a new communication campaign focusing on femininity in all its form. The new shots highlight a mix of colors and the reference to the natural world, to evoke the brand's spirit, as well as ...
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News briefs
Essilor Sun Solution, the division within Essilor group dedicated to...
Essilor Sun Solution, the division within Essilor group dedicated to plano sun lenses, accompanied the first all-female expedition to reach the summit of Mount Everest. The expedition saw six Nepalese women, led by Kanchhi Maya Tamang, ascend Mount Everest to promote women's empowerment in Nepal and fight against human trafficking. ...
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News briefs
Michel Lafon, a French book publisher has just released “Passionnément”...
Michel Lafon, a French book publisher has just released “Passionnément” (Passionately), by Alain Afflelou. In this richly illustrated book of about 200 pages, the French entrepreneur looks back on more than 40 years of professional life, starting with his graduation as an optician in 1971. Without revealing much about its ...
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News briefs
Neurovisioncare (NVC), the new consultancy led by Ruedi Suter (Eyewear...
Neurovisioncare (NVC), the new consultancy led by Ruedi Suter (Eyewear Intelligence Vol. 19 N° 8+9 of June 22, 2018), has launched a new website that offers insights into its range of advisory services intended to enhance business growth prospects in the all the segments of the optical sector, from manufacturing ...
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News briefs
Essilor Sun Solution, the division within Essilor Group dedicated to...
Essilor Sun Solution, the division within Essilor Group dedicated to plano sun lenses, supported the first entirely female expedition team to the summit of Mount Everest. Kanchhi Maya Tamang, the team leader, and a group of five other Nepalese women reached the summit of Mount Everest as part of an ...
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News briefs
Seiko Optical Europe won the German Brand Award 2018 in...
Seiko Optical Europe won the German Brand Award 2018 in the “brand creation - integrated campaign” category for its strategic brand relaunch. The German Brand Award is organized by the German Design Council and the German Brand Institute. Lunor, the stylish German eyewear brand, won the award in the ”industry excellence ...
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News briefs
Essilor International climbed from the 68th to the 52nd position...
Essilor International climbed from the 68th to the 52nd position in Forbes magazine's annual ranking of the most innovative companies in the world, remaining for the 9th consecutive year in the top 100. It is the 5th European company in a list otherwise largely dominated by American technology and internet ...
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News briefs
Barberini Eyewear is placing new tools at the disposal of...
Barberini Eyewear is placing new tools at the disposal of opticians to attract traffic to their stores and to increase the sell-out of its products. The company has made available to them a wider range of captivating images to customize their shop windows, free of charge. They can choose for ...
