All Marketing articles – Page 10
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Flexon, a brand of Marchon Eyewear, has been honored at...
Flexon, a brand of Marchon Eyewear, has been honored at the 2017 Internationalist's Awards for its digital campaign entitled “Flexon Extreme: Do Not Try This at Home.” The campaign, which was first launched in the autumn of 2016, was named a Bronze winner. The Internationalist's Awards for Innovative Digital Solutions ...
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Alain Afflelou generated 30 million views in one month for...
Alain Afflelou generated 30 million views in one month for its Smart Tonic collections through a 100% digital marketing campaign on various social networks. The French chain of franchised optical stores, which welcomed some 1,000 visitors at its booth at the recent Silmo, launched a special marketing operation with Snapchat ...
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Essilor and the Fédération Internationale de l'Automobile (FIA) have just...
Essilor and the Fédération Internationale de l'Automobile (FIA) have just signed a three-year partnership designed to raise global awareness of the dangers of driving with uncorrected poor vision. A recent study in India among 400 drivers involved in accidents showed that more than half of them presented at least one ...
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Hawkers, the Spanish brand of sunglasses, has launched a limited...
Hawkers, the Spanish brand of sunglasses, has launched a limited edition of twelve models in collaboration with Lionel Messi, the FC Barcelona football star. The products are directly available to the public from the company's website at €25-35 a pair.
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Chanel has chosen Luna Bijl as the new face for...
Chanel has chosen Luna Bijl as the new face for its autumn-winter 2017/18 eyewear campaign. The Dutch top model had recently featured in several runway shows for the French fashion house, notably in shows for Chanel's 2017 autumn Haute Couture, 2018 Resort, and 2017 autumn-winter ready-to-wear collections. Karl Lagerfeld, who ...
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For the launch of the sun-clip frames, which will be...
For the launch of the sun-clip frames, which will be available in stores in September, EBlock is relying on a “story-telling” campaign based on a short video. The protagonist is a hipster and the images in the video, which also tell the essential of the Italian eyewear brand, are to ...
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Imagine a shop window with an interactive digital screen that...
Imagine a shop window with an interactive digital screen that invites potential customers to approach it. As they face it, a video on the screen begins to talk to them. Meanwhile, sensors collect data on the individual's gender, the colors of his or her clothes and the actual presence of ...
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On the occasion of an Eye Health Month campaign in...
On the occasion of an Eye Health Month campaign in Australia last month, Specsavers announced that it has endorsed Ian Thorpe, the five-time Olympic swimming champion, as its eye health ambassador for a year. The 35-year-old swimmer said in interviews that he realized he needed correction two years ago after ...
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Barberini Eyewear is offering the opportunity to try its RX...
Barberini Eyewear is offering the opportunity to try its RX program for free until the end of the year. Customers can order a pair of Barberini s Platinum Glass prescription sun lenses without any extra cost other than that of the frame they have chosen. Platinum Glass is a premium ...
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Short stops
Julbo has launched limited editions of its Areo sunglasses in...
Julbo has launched limited editions of its Areo sunglasses in partnership with three major international trail races, Ultra Trail du Mont-Blanc , Eiger Ultra Trail and the Réunion Island's Grand Raid
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Alain Afflelou and Sharon Stone have renewed their partnership, and...
Alain Afflelou and Sharon Stone have renewed their partnership, and a new TV advertising campaign featuring the American actress will be launched in February 2018
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Spy has launched a revamped version of its website for...
Spy has launched a revamped version of its website for its sunglasses, eyeglasses and goggles. It is particularly designed to provide users of smartphones and tablets to gather all the technical information about the products before visiting a store. The website was developed by John Gilson, the American company's recently ...
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RestoringVision, an optical non-profit organization headquartered in the U.S., has...
RestoringVision, an optical non-profit organization headquartered in the U.S., has announced it has set a new goal to help 20 million people by the end of 2020. Since 2003, the organization has created access to glasses for people earning less than $2 per day, helping more than seven million people ...
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Julbo has signed a sponsoring deal to supply VDBS, the...
Julbo has signed a sponsoring deal to supply VDBS, the German association of mountain and ski guides, with its eyewear from the summer of 2018. The guides of VDBS will also be engaged in new product development processes. Separately, Julbo has also signed a partnership with a French Olympic champion ...
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“Foundations” is the title of the campaign chosen for the...
“Foundations” is the title of the campaign chosen for the launch of the first line of spectacles for men and women designed by Alyson Magee under her own name for Brando Eyewear. It became available internationally at optical stores and select fashion boutiques on June 21. The designer had launched ...
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Rudy Project, the Italian brand of sunglasses, says it is...
Rudy Project , the Italian brand of sunglasses, says it is supporting a Hungarian expedition, led by Dávid Klein and Szilárd Suhajda , who are trying to cimb up the Everest without oxygen tanks
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News briefs
Brille & Co., the trade show for the northern German...
Brille Co., the trade show for the northern German market, cancelled its next summer edition, which was supposed to take place at the beginning of September 2017. Not enough exhibitors registered for the event. The winter edition of the show, which is due to be held on Jan. ...
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News briefs
The Optician reports that Warby Parker, an American retailer for...
The Optician reports that Warby Parker, an American retailer for affordable designer eyewear, has launched a prescription app that will allow consumers to go through an eyesight check with their smartphones or computers. The idea is to check later with an optometrist whether a previous prescription is still correct or ...
