All Marketing articles – Page 15
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News briefs
While Logo Eyewear is planning to launch a MacLaren line...
While Logo Eyewear is planning to launch a MacLaren line of eyewear at the next Silmo Paris show (see our last issue), Marma London announced the launch of two new lines of eyewear, Aston Martin and Aston Martin Racing, at a hotel near the Mido fair last month.
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News briefs
Caledonian Optical has partnered with Shaw Lens to bring optometrists...
Caledonian Optical has partnered with Shaw Lens to bring optometrists Shaw's “Binocular by Design” technology, a major lens innovation since the introduction of freeform digital lenses. Shaw's patented enhancement addresses the therapeutic requirements for patients with strabismus, amblyopia, anisometropia, post-surgical refractive error, concurrent contact lens wear or just general dissatisfaction ...
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News briefs
Blauer, a brand of Fgf Industry, is launching its first...
Blauer, a brand of Fgf Industry, is launching its first ever eyewear collection, in partnership with Had (Have a dream) Italy, which will take care of design and distribution. The glasses, which can be found in both men's and women's versions, are inspired by those of the American police, both ...
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News briefs
Zyloware Eyewear has announced a multi-year licensing agreement for Shaquille...
Zyloware Eyewear has announced a multi-year licensing agreement for Shaquille O'Neal Eyewear, a new optical eyewear collection named after a famous American basketball champion that will be available in the U.S. in April. The sports-inspired collection has been designed for men aged 18 to 50 who seek fashionable, high-quality frames ...
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News briefs
InSpecs has signed a multi-year agreement with Carlos Santana to...
InSpecs has signed a multi-year agreement with Carlos Santana to design, market and distribute sunglasses and ophthalmic frames under the Santana by Carlos Santana and Carlos by Carlos Santana brand names. Both lines will showcase custom acetates featuring color samples from album-cover artwork of the legendary musician. The Santana by ...
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News briefs
Adlens has announced the European launch of Adlens Select, an...
Adlens has announced the European launch of Adlens Select, an eyewear solution which is supposed to help the people frustrated by their changing eyesight. Adlens Select features an adjustable dioptre range from -4D to +5D. The eyewear lenses can be continuously adjusted for near, intermediate and distance vision at the ...
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News briefs
Optic 2000 has launched a new ad television campaign in...
Optic 2000 has launched a new ad television campaign in France labeled “Objectif Zéro Dépense,” which focuses on the need to offer accessible quality. As of March 4, the 1,200 opticians of the French retail chain have been proposing to their customers two alternatives based on the doctor's prescription, one ...
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News briefs
A few weeks ago, Quechua invited a group of 14...
A few weeks ago, Quechua invited a group of 14 eyewear designers from Julbo and other companies in the Jura region of France for a presentation of Decathlon's outdoor brand, its product design and development strategy and an exchange of views. For the time being, Decathlon markets several lines of ...
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News briefs
Lunettes Grasset is launching the first range of prescription frames...
Lunettes Grasset is launching the first range of prescription frames made in France under the IKKS brand, feeling that this will reinforce the French company's offer internationally. The line will include models for men, women and juniors that will be available at retail from the first quarter of 2016 for ...
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Short stops
Rudy Project has signed a sponsorship deal with Dani Pedrosa,...
Rudy Project has signed a sponsorship deal with Dani Pedrosa, the motorcycling champion who competes in the Repsol Honda Moto GP team
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Short stops
Optician, the leading British trade magazine, has redesigned its layout...
Optician, the leading British trade magazine, has redesigned its layout following its recent takeover by the Mark Allen Group
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News briefs
Invu by Swiss Eyewear Group partnered with Ecal-University of Art...
Invu by Swiss Eyewear Group partnered with Ecal-University of Art and Design Lausanne for its first ever Invu Sunglass Design Contest. More than 30 students studying for a bachelor degree in industrial design entered the competition, which required them to design original new sunglass models. The jury, made up of ...
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News briefs
The Luxottica Group has announced the signature of a new...
The Luxottica Group has announced the signature of a new and exclusive licensing agreement with Valentino eyewear, covering sunglasses and prescription frames. The 10-year contract, which will take effect at the beginning of 2017 with Luxottica's first collection under the Italian fashion brand, takes the place of a deal with ...
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News briefs
Mondottica has announced the signing of two new licenses for...
Mondottica has announced the signing of two new licenses for the first eyewear collections under the brand names of Cath Kidston and Le Coq Sportif. The first one, which will run until 2020, will be initially targeted at major retailers in Europe and Asia. It will include optical frames, sunglasses ...
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Short stops
Mykita has launched a new advertising campaign revolving around the...
Mykita has launched a new advertising campaign revolving around the image of a Mediterranean island in a pleasant mid-summer atmosphere
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News briefs
Flye, the original Danish company, won the Eyewear of the...
Flye, the original Danish company, won the Eyewear of the Year award for its carbon wood frames in the women's category at the recent IOFT show in Tokyo. It had already been nominated for the Silmo d'Or award last September.
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News briefs
Götti Switzerland launched a new campaign, called “I want my...
Götti Switzerland launched a new campaign, called “I want my colors back,” in collaboration with Carmen Mitrotta, an art photographer from Milan, at this year's Opti show. Each still portrait features the model wearing the sunglasses or frames. A Swiss singer, Lea Lu, accompanies the campaign with background music for ...
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News briefs
MyOptique has been included by Bloomberg in its inaugural Business...
MyOptique has been included by Bloomberg in its inaugural Business Innovators list for 2016. The online retailer sells prescription glasses, sunglasses and contact lenses via its websites, which include Glasses Direct, MyOptique, Sunglasses Shop, LensOn, Netzoptiker, Eyewearbrands and Lensbes. The judging panel was composed of eminent figures from the world ...
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News briefs
Jared Leto, an actor and musician, was engaged for a...
Jared Leto, an actor and musician, was engaged for a new eyewear campaign being launched this February for Carrera's Maverick eyewear collection. The brand, which is owned by Safilo, will celebrate its 60th anniversary this year.
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News briefs
Think About Your Eyes, the campaign organized in the U.S....
Think About Your Eyes, the campaign organized in the U.S. by The Vision Council, generated more than one million eye exams in 2015, bringing in $55.5 million in eye exam revenues, as well as an additional $444 million in revenues from sales of glasses and contacts generated by campaign-promoted eye ...
