All Marketing articles – Page 15
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News briefs
Modo Eyewear has produced a nice little video featuring an...
Modo Eyewear has produced a nice little video featuring an imaginary “Isla Eco” (Eco Island) for a new campaign intended to support its message of sustainability and its three “golden rules:” Look Good, Feel Good and Do Good. It features a whimsical combination of mixed-media images interacting with hand-illustrated animals, ...
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News briefs
Essilor has entered the Dow Jones Sustainability Index. The world's...
Essilor has entered the Dow Jones Sustainability Index. The world's leading supplier of ophthalmic lenses has also been chosen again by Forbes as one of the “Most Innovative Companies” for 2016. The French company is ranked this year 62nd on a list of 100. It's the sixth year in a ...
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News briefs
Flair was given a special award for “Monitoring Trends” by...
Flair was given a special award for “Monitoring Trends” by a German manufacturers' association that has about 600 affiliated members for its Flair 012 acetate frame in the framework of a “German Future Manufacturing Forum.” Flair 012 is a full-rim acetate frame with temples made of steel and an elastic ...
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News briefs
ClearVision Optical has been named by SmartCEO as a 2016...
ClearVision Optical has been named by SmartCEO as a 2016 Family Business Awards winner. The honor recognizes the accomplishments of 30 of New York's top family businesses. This new prize marks ClearVision's second recognition by SmartCEO, after the company received the Deals of Distinction Award in 2015 for its philanthropic ...
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Short stops
L'Amy has launched a more modern and dynamic version of...
L'Amy has launched a more modern and dynamic version of its website, with easier navigation and an intuitive, responsive design
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Short stops
L'Amy has launched a more modern and dynamic version of...
L'Amy has launched a more modern and dynamic version of its website, with easier navigation and an intuitive, responsive design
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News briefs
Luxottica has signed a sponsorship deal with Ferrari to have...
Luxottica has signed a sponsorship deal with Ferrari to have the Ray-Ban brand appear on Ferrari's SF16-H Formula One cars. The agreement took effect from the 2016 British Grand Prix in Silverstone. Ferrari has multiyear licensing agreements with various luxury and fashion brands including Oakley, Puma, Tod's, and Movado. The ...
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News briefs
Luxottica has signed a sponsorship deal with Ferrari to have...
Luxottica has signed a sponsorship deal with Ferrari to have the Ray-Ban brand appear on Ferrari's SF16-H Formula One cars. The agreement took effect from the 2016 British Grand Prix in Silverstone. Ferrari has multiyear licensing agreements with various luxury and fashion brands including Oakley, Puma, Tod's, and Movado. The ...
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News briefs
Italia Independent remains faithful to its close ties with Fiat...
Italia Independent remains faithful to its close ties with Fiat through an initiative linked to the Italian automotive giant's production of an electric version of the famous Fiat 500 car. Fiat recently organized a “green” charity gala at St. Tropez during which two prototypes of the electric car – Sea ...
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News briefs
Italia Independent remains faithful to its close ties with Fiat...
Italia Independent remains faithful to its close ties with Fiat through an initiative linked to the Italian automotive giant's production of an electric version of the famous Fiat 500 car. Fiat recently organized a “green” charity gala at St. Tropez during which two prototypes of the electric car – Sea ...
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News briefs
The Think About Your Eyes campaign has reached a new...
The Think About Your Eyes campaign has reached a new milestone of 2.5 million visitors to its website since its launch in July 2013. The organizers expects that number to reach 3 million by the end of the year. Think About Your Eyes is a public awareness initiative in the ...
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News briefs
The Think About Your Eyes campaign has reached a new...
The Think About Your Eyes campaign has reached a new milestone of 2.5 million visitors to its website since its launch in July 2013. The organizers expects that number to reach 3 million by the end of the year. Think About Your Eyes is a public awareness initiative in the ...
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Short stops
Modo has developed a video to show how its metal...
Modo has developed a video to show how its metal core acetate frames are manufactured with a complex and technologically advanced process
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News briefs
Essilor International continues to invest in marketing. Its Essilor Sun...
Essilor International continues to invest in marketing. Its Essilor Sun Solution division has developed three mini-movies to demonstrate the superior features of its new sun lenses in witty and original ways. Their anti-glare, anti-smudge and anti-scratch characteristics are demonstrated by an awkward and uncharismatic scientist, Professor Beetroot, who is in ...
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Short stops
Essilor's “Eye Do – Kids Vision Care Program” has won...
Essilor's “Eye Do – Kids Vision Care Program” has won an award for the best charity project in China
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News briefs
Fielmann has launched an online magazine, called “Insight,” which provides...
Fielmann has launched an online magazine, called “Insight,” which provides an overview of the latest eyewear trends. The online magazine is incorporated in the retail chain's website. It features a photo strip and video clips. The online magazine will be updated on a monthly basis.
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News briefs
Smith Sports Optics has enlisted David Luiz, the Brazilian football...
Smith Sports Optics has enlisted David Luiz, the Brazilian football player of the Paris Saint Germain (PSG) club as global brand ambassador. Meanwhile, Smith's Drake sunglass model has been named “Best Sports Shades” by the American Men's Health magazine.
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News briefs
BBGR, one of the brands of lenses that belong to...
BBGR, one of the brands of lenses that belong to Essilor International, is adopting a new square logo and a new corporate identity. Both are meant to suggest an image of shared vision and the ability to the adapt to the opticians' needs.
