All Marketing articles – Page 15
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News briefs
Easy Block has released the autumn/winter 2016/17 edition of the...
Easy Block has released the autumn/winter 2016/17 edition of the Lookbook, a catalogue of products as well as an introductive guide to EBlock's eyewear production world, from the beginnings up to present days. The final part of the Lookbook contains recent photographs as well as historic pictures of the Italian ...
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Short stops
J.F. Rey got the Silver V. Award for its JF2756...
J.F. Rey got the Silver V. Award for its JF2756 model in titanium at the recent Hong Kong Optical Fair
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News briefs
Luxottica has announced a collaboration with Milan's Teatro alla Scala...
Luxottica has announced a collaboration with Milan's Teatro alla Scala as a Private Ordinary Founder. The agreement will help promote the prestigious musical institution around the world. Luxottica will reportedly contribute €600,000 over a five-year period.
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News briefs
Oakley will be the official brand of eyewear and goggles...
Oakley will be the official brand of eyewear and goggles of the Big Bear Mountain Resort, the year-round destination for snow sports and mountain biking that includes Bear Mountain and Snow Summit. The two-season partnership will begin immediately. The new partnership will include the creation of co-branded content with Oakley ...
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Short stops
Zoobug London has developed a new, fun campaign for its...
Zoobug London has developed a new, fun campaign for its spring/summer 2017 range of children's eyewear with a kid's fashion photographer, Sarah Winborn
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News briefs
The Michael Pachleitner Group has developed an exclusive online marketing...
The Michael Pachleitner Group has developed an exclusive online marketing campaign for German opticians to draw consumers to their stores, customizing it to their target groups. The MP Group developed the new marketing tool together with an experienced IT specialist through an exclusive agreement. Opticians can choose from several packages, ...
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News briefs
Three French luxury and eyewear industry professionals - Jacques-Emmanuel Falempin,...
Three French luxury and eyewear industry professionals - Jacques-Emmanuel Falempin, Eric Jean and Dominique Cuvillier - have just founded the Triptic Eyewear Agency, with the aim of advising brands, manufacturers, distributors and retailers in the eyewear sector. Falempin is a consultant in the luxury goods sector, Jean an optician and ...
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Short stops
Modo Eyewear is launching a new project, Modo Faces, featuring...
Modo Eyewear is launching a new project, Modo Faces, featuring artists and architects who wear its glasses
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News briefs
Younger Optics has launched a new Australian campaign for its...
Younger Optics has launched a new Australian campaign for its Transitions Drivewear polarised photochromic sun lens. The new “Super Vision” campaign, which will run until January 2017, challenges consumers to not only correct vision but to get enhanced Super Vision in their favorite outdoor pursuits. The campaign will appear in ...
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News briefs
Rudy Project had the helmet most often worn at the...
Rudy Project had the helmet most often worn at the latest Ironman World Championship, held in Hawaii, for the sixth consecutive year. LAVA Magazine counted 550 helmets for the Italian brand, 112 more than Giro and 280 more than Specialized. The same race saw Hoka One One jump into second ...
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News briefs
ClearVision Optical has been named by SmartCEO as a 2016...
ClearVision Optical has been named by SmartCEO as a 2016 Family Business Awards winner. The honor recognizes the accomplishments of 30 of New York's top family businesses. This new prize marks ClearVision's second recognition by SmartCEO, after the company received the Deals of Distinction Award in 2015 for its philanthropic ...
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News briefs
Flair was given a special award for “Monitoring Trends” by...
Flair was given a special award for “Monitoring Trends” by a German manufacturers' association that has about 600 affiliated members for its Flair 012 acetate frame in the framework of a “German Future Manufacturing Forum.” Flair 012 is a full-rim acetate frame with temples made of steel and an elastic ...
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News briefs
Essilor has entered the Dow Jones Sustainability Index. The world's...
Essilor has entered the Dow Jones Sustainability Index. The world's leading supplier of ophthalmic lenses has also been chosen again by Forbes as one of the “Most Innovative Companies” for 2016. The French company is ranked this year 62nd on a list of 100. It's the sixth year in a ...
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News briefs
Modo Eyewear has produced a nice little video featuring an...
Modo Eyewear has produced a nice little video featuring an imaginary “Isla Eco” (Eco Island) for a new campaign intended to support its message of sustainability and its three “golden rules:” Look Good, Feel Good and Do Good. It features a whimsical combination of mixed-media images interacting with hand-illustrated animals, ...
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News briefs
The Think About Your Eyes campaign has reached a new...
The Think About Your Eyes campaign has reached a new milestone of 2.5 million visitors to its website since its launch in July 2013. The organizers expects that number to reach 3 million by the end of the year. Think About Your Eyes is a public awareness initiative in the ...
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News briefs
The Think About Your Eyes campaign has reached a new...
The Think About Your Eyes campaign has reached a new milestone of 2.5 million visitors to its website since its launch in July 2013. The organizers expects that number to reach 3 million by the end of the year. Think About Your Eyes is a public awareness initiative in the ...
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News briefs
Italia Independent remains faithful to its close ties with Fiat...
Italia Independent remains faithful to its close ties with Fiat through an initiative linked to the Italian automotive giant's production of an electric version of the famous Fiat 500 car. Fiat recently organized a “green” charity gala at St. Tropez during which two prototypes of the electric car – Sea ...
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News briefs
Italia Independent remains faithful to its close ties with Fiat...
Italia Independent remains faithful to its close ties with Fiat through an initiative linked to the Italian automotive giant's production of an electric version of the famous Fiat 500 car. Fiat recently organized a “green” charity gala at St. Tropez during which two prototypes of the electric car – Sea ...
