All Marketing articles – Page 17
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News briefs
Blauer, a brand of Fgf Industry, is launching its first...
Blauer, a brand of Fgf Industry, is launching its first ever eyewear collection, in partnership with Had (Have a dream) Italy, which will take care of design and distribution. The glasses, which can be found in both men's and women's versions, are inspired by those of the American police, both ...
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Caledonian Optical has partnered with Shaw Lens to bring optometrists...
Caledonian Optical has partnered with Shaw Lens to bring optometrists Shaw's “Binocular by Design” technology, a major lens innovation since the introduction of freeform digital lenses. Shaw's patented enhancement addresses the therapeutic requirements for patients with strabismus, amblyopia, anisometropia, post-surgical refractive error, concurrent contact lens wear or just general dissatisfaction ...
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While Logo Eyewear is planning to launch a MacLaren line...
While Logo Eyewear is planning to launch a MacLaren line of eyewear at the next Silmo Paris show (see our last issue), Marma London announced the launch of two new lines of eyewear, Aston Martin and Aston Martin Racing, at a hotel near the Mido fair last month.
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Mykita has launched a new advertising campaign revolving around the...
Mykita has launched a new advertising campaign revolving around the image of a Mediterranean island in a pleasant mid-summer atmosphere
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The Luxottica Group has announced the signature of a new...
The Luxottica Group has announced the signature of a new and exclusive licensing agreement with Valentino eyewear, covering sunglasses and prescription frames. The 10-year contract, which will take effect at the beginning of 2017 with Luxottica's first collection under the Italian fashion brand, takes the place of a deal with ...
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Mondottica has announced the signing of two new licenses for...
Mondottica has announced the signing of two new licenses for the first eyewear collections under the brand names of Cath Kidston and Le Coq Sportif. The first one, which will run until 2020, will be initially targeted at major retailers in Europe and Asia. It will include optical frames, sunglasses ...
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Invu by Swiss Eyewear Group partnered with Ecal-University of Art...
Invu by Swiss Eyewear Group partnered with Ecal-University of Art and Design Lausanne for its first ever Invu Sunglass Design Contest. More than 30 students studying for a bachelor degree in industrial design entered the competition, which required them to design original new sunglass models. The jury, made up of ...
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Optician, the leading British trade magazine, has redesigned its layout...
Optician, the leading British trade magazine, has redesigned its layout following its recent takeover by the Mark Allen Group
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Rudy Project has signed a sponsorship deal with Dani Pedrosa,...
Rudy Project has signed a sponsorship deal with Dani Pedrosa, the motorcycling champion who competes in the Repsol Honda Moto GP team
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News briefs
Lunettes Grasset is launching the first range of prescription frames...
Lunettes Grasset is launching the first range of prescription frames made in France under the IKKS brand, feeling that this will reinforce the French company's offer internationally. The line will include models for men, women and juniors that will be available at retail from the first quarter of 2016 for ...
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News briefs
Think About Your Eyes, the campaign organized in the U.S....
Think About Your Eyes, the campaign organized in the U.S. by The Vision Council, generated more than one million eye exams in 2015, bringing in $55.5 million in eye exam revenues, as well as an additional $444 million in revenues from sales of glasses and contacts generated by campaign-promoted eye ...
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News briefs
Jared Leto, an actor and musician, was engaged for a...
Jared Leto, an actor and musician, was engaged for a new eyewear campaign being launched this February for Carrera's Maverick eyewear collection. The brand, which is owned by Safilo, will celebrate its 60th anniversary this year.
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News briefs
MyOptique has been included by Bloomberg in its inaugural Business...
MyOptique has been included by Bloomberg in its inaugural Business Innovators list for 2016. The online retailer sells prescription glasses, sunglasses and contact lenses via its websites, which include Glasses Direct, MyOptique, Sunglasses Shop, LensOn, Netzoptiker, Eyewearbrands and Lensbes. The judging panel was composed of eminent figures from the world ...
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News briefs
Götti Switzerland launched a new campaign, called “I want my...
Götti Switzerland launched a new campaign, called “I want my colors back,” in collaboration with Carmen Mitrotta, an art photographer from Milan, at this year's Opti show. Each still portrait features the model wearing the sunglasses or frames. A Swiss singer, Lea Lu, accompanies the campaign with background music for ...
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News briefs
Flye, the original Danish company, won the Eyewear of the...
Flye, the original Danish company, won the Eyewear of the Year award for its carbon wood frames in the women's category at the recent IOFT show in Tokyo. It had already been nominated for the Silmo d'Or award last September.
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News briefs
Like two years ago, Optic 2000 has again been elected...
Like two years ago, Optic 2000 has again been elected as best optical retail chain in France through a panel of 370,000 consumers. It has also received a special label for corporate responsibility because of five initiatives, including its participation in the Telethon, alongside the Lions Club and other participants.
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News briefs
Seiko Optical Europe has made an agreement with Euronet Marketing...
Seiko Optical Europe has made an agreement with Euronet Marketing Servives to provide its retail partners with individualized marketing programs for its products. The brand is particularly hot at the moment. As previously reported, Seiko won a Silmo d'Or last September for its Seiko Xchanger concept of customized sports eyewear, ...
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+++ Bentley Eyewear, Chopard, Essilor, Linda Farrow, Ray-Ban and Safilo...
+++ Bentley Eyewear, Chopard, Essilor, Linda Farrow, Ray-Ban and Safilo Kids won awards at the recent Vision-X show in Dubai +++
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News briefs
Essilor International celebrated 40 years on the stock exchange with...
Essilor International celebrated 40 years on the stock exchange with a ceremony at Euronext where Laurent Vacherot, chief operating officer of the company traced the history of the world's largest supplier of ophthalmic lenses. Essilor entered the stock market on Oct. 28, 1975, three years after the merger between Essel ...
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Modo Eyewear has launched its own newsletter, reporting about new...
Modo Eyewear has launched its own newsletter, reporting about new products, marketing initiatives and materials, and its social responsibility efforts around the world
