All Marketing articles – Page 17
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Optic 2000 has launched a new ad television campaign in...
Optic 2000 has launched a new ad television campaign in France labeled “Objectif Zéro Dépense,” which focuses on the need to offer accessible quality. As of March 4, the 1,200 opticians of the French retail chain have been proposing to their customers two alternatives based on the doctor's prescription, one ...
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A few weeks ago, Quechua invited a group of 14...
A few weeks ago, Quechua invited a group of 14 eyewear designers from Julbo and other companies in the Jura region of France for a presentation of Decathlon's outdoor brand, its product design and development strategy and an exchange of views. For the time being, Decathlon markets several lines of ...
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Lunettes Grasset is launching the first range of prescription frames...
Lunettes Grasset is launching the first range of prescription frames made in France under the IKKS brand, feeling that this will reinforce the French company's offer internationally. The line will include models for men, women and juniors that will be available at retail from the first quarter of 2016 for ...
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Rudy Project has signed a sponsorship deal with Dani Pedrosa,...
Rudy Project has signed a sponsorship deal with Dani Pedrosa, the motorcycling champion who competes in the Repsol Honda Moto GP team
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Optician, the leading British trade magazine, has redesigned its layout...
Optician, the leading British trade magazine, has redesigned its layout following its recent takeover by the Mark Allen Group
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Invu by Swiss Eyewear Group partnered with Ecal-University of Art...
Invu by Swiss Eyewear Group partnered with Ecal-University of Art and Design Lausanne for its first ever Invu Sunglass Design Contest. More than 30 students studying for a bachelor degree in industrial design entered the competition, which required them to design original new sunglass models. The jury, made up of ...
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The Luxottica Group has announced the signature of a new...
The Luxottica Group has announced the signature of a new and exclusive licensing agreement with Valentino eyewear, covering sunglasses and prescription frames. The 10-year contract, which will take effect at the beginning of 2017 with Luxottica's first collection under the Italian fashion brand, takes the place of a deal with ...
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Mondottica has announced the signing of two new licenses for...
Mondottica has announced the signing of two new licenses for the first eyewear collections under the brand names of Cath Kidston and Le Coq Sportif. The first one, which will run until 2020, will be initially targeted at major retailers in Europe and Asia. It will include optical frames, sunglasses ...
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Mykita has launched a new advertising campaign revolving around the...
Mykita has launched a new advertising campaign revolving around the image of a Mediterranean island in a pleasant mid-summer atmosphere
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Flye, the original Danish company, won the Eyewear of the...
Flye, the original Danish company, won the Eyewear of the Year award for its carbon wood frames in the women's category at the recent IOFT show in Tokyo. It had already been nominated for the Silmo d'Or award last September.
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News briefs
Götti Switzerland launched a new campaign, called “I want my...
Götti Switzerland launched a new campaign, called “I want my colors back,” in collaboration with Carmen Mitrotta, an art photographer from Milan, at this year's Opti show. Each still portrait features the model wearing the sunglasses or frames. A Swiss singer, Lea Lu, accompanies the campaign with background music for ...
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MyOptique has been included by Bloomberg in its inaugural Business...
MyOptique has been included by Bloomberg in its inaugural Business Innovators list for 2016. The online retailer sells prescription glasses, sunglasses and contact lenses via its websites, which include Glasses Direct, MyOptique, Sunglasses Shop, LensOn, Netzoptiker, Eyewearbrands and Lensbes. The judging panel was composed of eminent figures from the world ...
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Jared Leto, an actor and musician, was engaged for a...
Jared Leto, an actor and musician, was engaged for a new eyewear campaign being launched this February for Carrera's Maverick eyewear collection. The brand, which is owned by Safilo, will celebrate its 60th anniversary this year.
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Think About Your Eyes, the campaign organized in the U.S....
Think About Your Eyes, the campaign organized in the U.S. by The Vision Council, generated more than one million eye exams in 2015, bringing in $55.5 million in eye exam revenues, as well as an additional $444 million in revenues from sales of glasses and contacts generated by campaign-promoted eye ...
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+++ Bentley Eyewear, Chopard, Essilor, Linda Farrow, Ray-Ban and Safilo...
+++ Bentley Eyewear, Chopard, Essilor, Linda Farrow, Ray-Ban and Safilo Kids won awards at the recent Vision-X show in Dubai +++
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Seiko Optical Europe has made an agreement with Euronet Marketing...
Seiko Optical Europe has made an agreement with Euronet Marketing Servives to provide its retail partners with individualized marketing programs for its products. The brand is particularly hot at the moment. As previously reported, Seiko won a Silmo d'Or last September for its Seiko Xchanger concept of customized sports eyewear, ...
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Like two years ago, Optic 2000 has again been elected...
Like two years ago, Optic 2000 has again been elected as best optical retail chain in France through a panel of 370,000 consumers. It has also received a special label for corporate responsibility because of five initiatives, including its participation in the Telethon, alongside the Lions Club and other participants.
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Glasses Direct won a prize for “Outstanding Digital Experience” at...
Glasses Direct won a prize for “Outstanding Digital Experience” at the recent Retail Week Customer Experience Awards, sponsored by the Content Marketing Association. The jury praised the U.K. website's 3D virtual try-on service, Ditto, which identifies more than 900 unique points on the customer's face by webcam.
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Claudio Gottardi, president and chief executive of Marchon Eyewear, got...
Claudio Gottardi, president and chief executive of Marchon Eyewear, got the Leadership Award at the 19th annual Accessories Council Excellence Awards (ACE Awards) in New York earlier this month. The award was introduced by Diane von Furstenberg, the American fashion designer, and given to the Italo-American executive by his son, ...
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As planned, Revo has launched a “Buy Vision, Give Sight”...
As planned, Revo has launched a “Buy Vision, Give Sight” marketing campaign in connection with the release of a capsule collection of five styles of sunglasses developed in collaboration with Bono, the activist lead singer of the U2 group. Revo will donate $10 from the sale of every pair of ...
