All Marketing articles – Page 18
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As planned, Revo has launched a “Buy Vision, Give Sight”...
As planned, Revo has launched a “Buy Vision, Give Sight” marketing campaign in connection with the release of a capsule collection of five styles of sunglasses developed in collaboration with Bono, the activist lead singer of the U2 group. Revo will donate $10 from the sale of every pair of ...
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Claudio Gottardi, president and chief executive of Marchon Eyewear, got...
Claudio Gottardi, president and chief executive of Marchon Eyewear, got the Leadership Award at the 19th annual Accessories Council Excellence Awards (ACE Awards) in New York earlier this month. The award was introduced by Diane von Furstenberg, the American fashion designer, and given to the Italo-American executive by his son, ...
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Glasses Direct won a prize for “Outstanding Digital Experience” at...
Glasses Direct won a prize for “Outstanding Digital Experience” at the recent Retail Week Customer Experience Awards, sponsored by the Content Marketing Association. The jury praised the U.K. website's 3D virtual try-on service, Ditto, which identifies more than 900 unique points on the customer's face by webcam.
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Zoobug's SS16 polarized sunglasses have won a prize in the...
Zoobug's SS16 polarized sunglasses have won a prize in the Junior Design Awards as Best Travel Product for Children. The British company was also “highly commended” in the Best Accessories Brand category. The prizes were given by Juniormagazine.co.uk, described as the U.K.'s leading family lifestyle and parenting website.
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FittingBox is one of 19 French companies that have received...
FittingBox is one of 19 French companies that have received a governmental prize for innovation in digital technologies
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Adlens has announced a second version of Adlens Interface, a...
Adlens has announced a second version of Adlens Interface, a solution that protects the eyes from 80% of the most harmful artificial blue light emitted by digital screens. The new version has an adjustable diopter range of 0 to 2.75 to make it easier to focus on computers and hand-held ...
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Silhouette has a new collaboration with Wes Gordon, the American...
Silhouette has a new collaboration with Wes Gordon, the American women's wear designer, for a collection of round frames that will be on the market from next January
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De Rigo Vision announced last month a new eyewear license...
De Rigo Vision announced last month a new eyewear license with Dunhill, taking the place of Rodenstock. The first line will come out in 2016. The Italian company also said that its licensing deal with Furla, the fast-growing Italian brand of handbags, has been extended ahead of time to last ...
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Charmant has announced a new eyewear license with XCel Brands...
Charmant has announced a new eyewear license with XCel Brands for its Isaac Mizrahi brand in the U.S. The first line of sunglasses will come out next spring and will be followed by prescription frames in 2017.
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Galaxy Optical announced that it has become the first optical...
Galaxy Optical announced that it has become the first optical company to win the prestigious European Business Award, qualifying as one the U.K.'s national champions. The company, which is based at Altrincham, Cheshire, produces more than one million pairs of spectacles each year. It is the exclusive supplier of eyewear ...
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Maui Jim has introduced its first blue flash mirror coating...
Maui Jim has introduced its first blue flash mirror coating on its lenses
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Pinko is partnering with Italia Independent, the eyewear brand founded...
Pinko is partnering with Italia Independent, the eyewear brand founded in 2007 by Lapo Elkann with Andrea Tessitore and Giovanni Accongiagioco, to launch its first eyewear collection. The new made-in-Italy line of sunglasses, which is called “The Pinko Invasion,” will consist of four models, each with twelve color schemes. The ...
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Fleye, one of the companies nominated for this year's Silmo...
Fleye, one of the companies nominated for this year's Silmo d'Or Awards, presented an unusual material combination in its Lolan 4667 frame, blending a layer of oak wood with 23 layers of paper-thin carbon fiber
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Optic 2000, the big French cooperative of independent opticians, is...
Optic 2000, the big French cooperative of independent opticians, is launching a film to advertise its services and a special promotion running until Oct. 31. The commercial features eight opticians who have been selected as the best professionals working under the banner in the country.
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Vanni, the brand of Italian-made eyewear by the eponymous Italian...
Vanni, the brand of Italian-made eyewear by the eponymous Italian firm, has a name that sounds a little like vanity. A new marketing campaign by the company shows five happy faces of men and women who play with their sense of vanity.
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Maui Jim Sunglasses has signed up a 50-year-old Spanish pro...
Maui Jim Sunglasses has signed up a 50-year-old Spanish pro golfer, Miguel Angel Jimenez, who qualified as the oldest winner on the European Tour at the Spanish Open in May 2014, after 23 victories under his belt. Three years ago, he created a Junior Circuit in Spain for children between ...
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Shamir Insight has become the latest partner in Think About...
Shamir Insight has become the latest partner in Think About Your Eyes, the high-powered public awareness campaign coordinated by The Vision Council and the American Optometric Association, which is intended to educate U.S. consumers about the benefits of vision health. In the first quarter of 2015, the initiative consisted of ...
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Alain Afflelou is extending its sponsorship agreement with the AS...
Alain Afflelou is extending its sponsorship agreement with the AS Monaco football club
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Eschenbach has signed a partnership agreement with the Audi Sport...
Eschenbach has signed a partnership agreement with the Audi Sport ABT Formula-E Team for its Titanflex brand of memory-metal eyeglasses. As part of the deal, the two parties have committed to a long-term exchange of information for technical innovations.
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Bollé was the official eyewear of the recent Giro d'Italia,...
Bollé was the official eyewear of the recent Giro d'Italia, the big Italian cycling race
