All Marketing articles – Page 18
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Modo Eyewear has launched its own newsletter, reporting about new...
Modo Eyewear has launched its own newsletter, reporting about new products, marketing initiatives and materials, and its social responsibility efforts around the world
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News briefs
Essilor International celebrated 40 years on the stock exchange with...
Essilor International celebrated 40 years on the stock exchange with a ceremony at Euronext where Laurent Vacherot, chief operating officer of the company traced the history of the world's largest supplier of ophthalmic lenses. Essilor entered the stock market on Oct. 28, 1975, three years after the merger between Essel ...
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Fleye, one of the companies nominated for this year's Silmo...
Fleye, one of the companies nominated for this year's Silmo d'Or Awards, presented an unusual material combination in its Lolan 4667 frame, blending a layer of oak wood with 23 layers of paper-thin carbon fiber
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Pinko is partnering with Italia Independent, the eyewear brand founded...
Pinko is partnering with Italia Independent, the eyewear brand founded in 2007 by Lapo Elkann with Andrea Tessitore and Giovanni Accongiagioco, to launch its first eyewear collection. The new made-in-Italy line of sunglasses, which is called “The Pinko Invasion,” will consist of four models, each with twelve color schemes. The ...
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Maui Jim has introduced its first blue flash mirror coating...
Maui Jim has introduced its first blue flash mirror coating on its lenses
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De Rigo Vision announced last month a new eyewear license...
De Rigo Vision announced last month a new eyewear license with Dunhill, taking the place of Rodenstock. The first line will come out in 2016. The Italian company also said that its licensing deal with Furla, the fast-growing Italian brand of handbags, has been extended ahead of time to last ...
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Charmant has announced a new eyewear license with XCel Brands...
Charmant has announced a new eyewear license with XCel Brands for its Isaac Mizrahi brand in the U.S. The first line of sunglasses will come out next spring and will be followed by prescription frames in 2017.
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Galaxy Optical announced that it has become the first optical...
Galaxy Optical announced that it has become the first optical company to win the prestigious European Business Award, qualifying as one the U.K.'s national champions. The company, which is based at Altrincham, Cheshire, produces more than one million pairs of spectacles each year. It is the exclusive supplier of eyewear ...
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Silhouette has a new collaboration with Wes Gordon, the American...
Silhouette has a new collaboration with Wes Gordon, the American women's wear designer, for a collection of round frames that will be on the market from next January
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Adlens has announced a second version of Adlens Interface, a...
Adlens has announced a second version of Adlens Interface, a solution that protects the eyes from 80% of the most harmful artificial blue light emitted by digital screens. The new version has an adjustable diopter range of 0 to 2.75 to make it easier to focus on computers and hand-held ...
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FittingBox is one of 19 French companies that have received...
FittingBox is one of 19 French companies that have received a governmental prize for innovation in digital technologies
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Zoobug's SS16 polarized sunglasses have won a prize in the...
Zoobug's SS16 polarized sunglasses have won a prize in the Junior Design Awards as Best Travel Product for Children. The British company was also “highly commended” in the Best Accessories Brand category. The prizes were given by Juniormagazine.co.uk, described as the U.K.'s leading family lifestyle and parenting website.
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Vanni, the brand of Italian-made eyewear by the eponymous Italian...
Vanni, the brand of Italian-made eyewear by the eponymous Italian firm, has a name that sounds a little like vanity. A new marketing campaign by the company shows five happy faces of men and women who play with their sense of vanity.
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Optic 2000, the big French cooperative of independent opticians, is...
Optic 2000, the big French cooperative of independent opticians, is launching a film to advertise its services and a special promotion running until Oct. 31. The commercial features eight opticians who have been selected as the best professionals working under the banner in the country.
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For the second time, Hoya will contribute to a national...
For the second time, Hoya will contribute to a national campaign against age-related macular degeneration in France, between June 22 and 26, working together with 500 opticians all over the country (more on this later)
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With its new yellow logo, Silmo is launching a campaign...
With its new yellow logo, Silmo is launching a campaign around the theme of “the world's largest optics store,” in view of its next session, which will start in Paris on Sept. 25
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Cecop, the international buying group, has launched a new and...
Cecop, the international buying group, has launched a new and more modern logo. The red C with a circle in the center is designed to portray the “embrace and protection” that it strives to provide to all its retail members, says the company. Red and green are still used in ...
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Bollé was the official eyewear of the recent Giro d'Italia,...
Bollé was the official eyewear of the recent Giro d'Italia, the big Italian cycling race
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Eschenbach has signed a partnership agreement with the Audi Sport...
Eschenbach has signed a partnership agreement with the Audi Sport ABT Formula-E Team for its Titanflex brand of memory-metal eyeglasses. As part of the deal, the two parties have committed to a long-term exchange of information for technical innovations.
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Alain Afflelou is extending its sponsorship agreement with the AS...
Alain Afflelou is extending its sponsorship agreement with the AS Monaco football club
