All Marketing articles – Page 18
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Like two years ago, Optic 2000 has again been elected...
Like two years ago, Optic 2000 has again been elected as best optical retail chain in France through a panel of 370,000 consumers. It has also received a special label for corporate responsibility because of five initiatives, including its participation in the Telethon, alongside the Lions Club and other participants.
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Seiko Optical Europe has made an agreement with Euronet Marketing...
Seiko Optical Europe has made an agreement with Euronet Marketing Servives to provide its retail partners with individualized marketing programs for its products. The brand is particularly hot at the moment. As previously reported, Seiko won a Silmo d'Or last September for its Seiko Xchanger concept of customized sports eyewear, ...
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+++ Bentley Eyewear, Chopard, Essilor, Linda Farrow, Ray-Ban and Safilo...
+++ Bentley Eyewear, Chopard, Essilor, Linda Farrow, Ray-Ban and Safilo Kids won awards at the recent Vision-X show in Dubai +++
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Essilor International celebrated 40 years on the stock exchange with...
Essilor International celebrated 40 years on the stock exchange with a ceremony at Euronext where Laurent Vacherot, chief operating officer of the company traced the history of the world's largest supplier of ophthalmic lenses. Essilor entered the stock market on Oct. 28, 1975, three years after the merger between Essel ...
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Modo Eyewear has launched its own newsletter, reporting about new...
Modo Eyewear has launched its own newsletter, reporting about new products, marketing initiatives and materials, and its social responsibility efforts around the world
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As planned, Revo has launched a “Buy Vision, Give Sight”...
As planned, Revo has launched a “Buy Vision, Give Sight” marketing campaign in connection with the release of a capsule collection of five styles of sunglasses developed in collaboration with Bono, the activist lead singer of the U2 group. Revo will donate $10 from the sale of every pair of ...
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Claudio Gottardi, president and chief executive of Marchon Eyewear, got...
Claudio Gottardi, president and chief executive of Marchon Eyewear, got the Leadership Award at the 19th annual Accessories Council Excellence Awards (ACE Awards) in New York earlier this month. The award was introduced by Diane von Furstenberg, the American fashion designer, and given to the Italo-American executive by his son, ...
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Glasses Direct won a prize for “Outstanding Digital Experience” at...
Glasses Direct won a prize for “Outstanding Digital Experience” at the recent Retail Week Customer Experience Awards, sponsored by the Content Marketing Association. The jury praised the U.K. website's 3D virtual try-on service, Ditto, which identifies more than 900 unique points on the customer's face by webcam.
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Zoobug's SS16 polarized sunglasses have won a prize in the...
Zoobug's SS16 polarized sunglasses have won a prize in the Junior Design Awards as Best Travel Product for Children. The British company was also “highly commended” in the Best Accessories Brand category. The prizes were given by Juniormagazine.co.uk, described as the U.K.'s leading family lifestyle and parenting website.
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FittingBox is one of 19 French companies that have received...
FittingBox is one of 19 French companies that have received a governmental prize for innovation in digital technologies
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Adlens has announced a second version of Adlens Interface, a...
Adlens has announced a second version of Adlens Interface, a solution that protects the eyes from 80% of the most harmful artificial blue light emitted by digital screens. The new version has an adjustable diopter range of 0 to 2.75 to make it easier to focus on computers and hand-held ...
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Silhouette has a new collaboration with Wes Gordon, the American...
Silhouette has a new collaboration with Wes Gordon, the American women's wear designer, for a collection of round frames that will be on the market from next January
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De Rigo Vision announced last month a new eyewear license...
De Rigo Vision announced last month a new eyewear license with Dunhill, taking the place of Rodenstock. The first line will come out in 2016. The Italian company also said that its licensing deal with Furla, the fast-growing Italian brand of handbags, has been extended ahead of time to last ...
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Charmant has announced a new eyewear license with XCel Brands...
Charmant has announced a new eyewear license with XCel Brands for its Isaac Mizrahi brand in the U.S. The first line of sunglasses will come out next spring and will be followed by prescription frames in 2017.
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Galaxy Optical announced that it has become the first optical...
Galaxy Optical announced that it has become the first optical company to win the prestigious European Business Award, qualifying as one the U.K.'s national champions. The company, which is based at Altrincham, Cheshire, produces more than one million pairs of spectacles each year. It is the exclusive supplier of eyewear ...
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Maui Jim has introduced its first blue flash mirror coating...
Maui Jim has introduced its first blue flash mirror coating on its lenses
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Pinko is partnering with Italia Independent, the eyewear brand founded...
Pinko is partnering with Italia Independent, the eyewear brand founded in 2007 by Lapo Elkann with Andrea Tessitore and Giovanni Accongiagioco, to launch its first eyewear collection. The new made-in-Italy line of sunglasses, which is called “The Pinko Invasion,” will consist of four models, each with twelve color schemes. The ...
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Fleye, one of the companies nominated for this year's Silmo...
Fleye, one of the companies nominated for this year's Silmo d'Or Awards, presented an unusual material combination in its Lolan 4667 frame, blending a layer of oak wood with 23 layers of paper-thin carbon fiber
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News briefs
Optic 2000, the big French cooperative of independent opticians, is...
Optic 2000, the big French cooperative of independent opticians, is launching a film to advertise its services and a special promotion running until Oct. 31. The commercial features eight opticians who have been selected as the best professionals working under the banner in the country.
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Vanni, the brand of Italian-made eyewear by the eponymous Italian...
Vanni, the brand of Italian-made eyewear by the eponymous Italian firm, has a name that sounds a little like vanity. A new marketing campaign by the company shows five happy faces of men and women who play with their sense of vanity.
