All Marketing articles – Page 18
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Jared Leto, an actor and musician, was engaged for a...
Jared Leto, an actor and musician, was engaged for a new eyewear campaign being launched this February for Carrera's Maverick eyewear collection. The brand, which is owned by Safilo, will celebrate its 60th anniversary this year.
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MyOptique has been included by Bloomberg in its inaugural Business...
MyOptique has been included by Bloomberg in its inaugural Business Innovators list for 2016. The online retailer sells prescription glasses, sunglasses and contact lenses via its websites, which include Glasses Direct, MyOptique, Sunglasses Shop, LensOn, Netzoptiker, Eyewearbrands and Lensbes. The judging panel was composed of eminent figures from the world ...
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Götti Switzerland launched a new campaign, called “I want my...
Götti Switzerland launched a new campaign, called “I want my colors back,” in collaboration with Carmen Mitrotta, an art photographer from Milan, at this year's Opti show. Each still portrait features the model wearing the sunglasses or frames. A Swiss singer, Lea Lu, accompanies the campaign with background music for ...
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Flye, the original Danish company, won the Eyewear of the...
Flye, the original Danish company, won the Eyewear of the Year award for its carbon wood frames in the women's category at the recent IOFT show in Tokyo. It had already been nominated for the Silmo d'Or award last September.
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Like two years ago, Optic 2000 has again been elected...
Like two years ago, Optic 2000 has again been elected as best optical retail chain in France through a panel of 370,000 consumers. It has also received a special label for corporate responsibility because of five initiatives, including its participation in the Telethon, alongside the Lions Club and other participants.
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Seiko Optical Europe has made an agreement with Euronet Marketing...
Seiko Optical Europe has made an agreement with Euronet Marketing Servives to provide its retail partners with individualized marketing programs for its products. The brand is particularly hot at the moment. As previously reported, Seiko won a Silmo d'Or last September for its Seiko Xchanger concept of customized sports eyewear, ...
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+++ Bentley Eyewear, Chopard, Essilor, Linda Farrow, Ray-Ban and Safilo...
+++ Bentley Eyewear, Chopard, Essilor, Linda Farrow, Ray-Ban and Safilo Kids won awards at the recent Vision-X show in Dubai +++
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Essilor International celebrated 40 years on the stock exchange with...
Essilor International celebrated 40 years on the stock exchange with a ceremony at Euronext where Laurent Vacherot, chief operating officer of the company traced the history of the world's largest supplier of ophthalmic lenses. Essilor entered the stock market on Oct. 28, 1975, three years after the merger between Essel ...
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Modo Eyewear has launched its own newsletter, reporting about new...
Modo Eyewear has launched its own newsletter, reporting about new products, marketing initiatives and materials, and its social responsibility efforts around the world
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As planned, Revo has launched a “Buy Vision, Give Sight”...
As planned, Revo has launched a “Buy Vision, Give Sight” marketing campaign in connection with the release of a capsule collection of five styles of sunglasses developed in collaboration with Bono, the activist lead singer of the U2 group. Revo will donate $10 from the sale of every pair of ...
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Claudio Gottardi, president and chief executive of Marchon Eyewear, got...
Claudio Gottardi, president and chief executive of Marchon Eyewear, got the Leadership Award at the 19th annual Accessories Council Excellence Awards (ACE Awards) in New York earlier this month. The award was introduced by Diane von Furstenberg, the American fashion designer, and given to the Italo-American executive by his son, ...
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Glasses Direct won a prize for “Outstanding Digital Experience” at...
Glasses Direct won a prize for “Outstanding Digital Experience” at the recent Retail Week Customer Experience Awards, sponsored by the Content Marketing Association. The jury praised the U.K. website's 3D virtual try-on service, Ditto, which identifies more than 900 unique points on the customer's face by webcam.
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Zoobug's SS16 polarized sunglasses have won a prize in the...
Zoobug's SS16 polarized sunglasses have won a prize in the Junior Design Awards as Best Travel Product for Children. The British company was also “highly commended” in the Best Accessories Brand category. The prizes were given by Juniormagazine.co.uk, described as the U.K.'s leading family lifestyle and parenting website.
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FittingBox is one of 19 French companies that have received...
FittingBox is one of 19 French companies that have received a governmental prize for innovation in digital technologies
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Adlens has announced a second version of Adlens Interface, a...
Adlens has announced a second version of Adlens Interface, a solution that protects the eyes from 80% of the most harmful artificial blue light emitted by digital screens. The new version has an adjustable diopter range of 0 to 2.75 to make it easier to focus on computers and hand-held ...
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Silhouette has a new collaboration with Wes Gordon, the American...
Silhouette has a new collaboration with Wes Gordon, the American women's wear designer, for a collection of round frames that will be on the market from next January
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De Rigo Vision announced last month a new eyewear license...
De Rigo Vision announced last month a new eyewear license with Dunhill, taking the place of Rodenstock. The first line will come out in 2016. The Italian company also said that its licensing deal with Furla, the fast-growing Italian brand of handbags, has been extended ahead of time to last ...
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Charmant has announced a new eyewear license with XCel Brands...
Charmant has announced a new eyewear license with XCel Brands for its Isaac Mizrahi brand in the U.S. The first line of sunglasses will come out next spring and will be followed by prescription frames in 2017.
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Galaxy Optical announced that it has become the first optical...
Galaxy Optical announced that it has become the first optical company to win the prestigious European Business Award, qualifying as one the U.K.'s national champions. The company, which is based at Altrincham, Cheshire, produces more than one million pairs of spectacles each year. It is the exclusive supplier of eyewear ...
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Maui Jim has introduced its first blue flash mirror coating...
Maui Jim has introduced its first blue flash mirror coating on its lenses
