All Marketing articles – Page 23
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News briefs
Bollé has extended its partnership deal with Tony Parker for...
Bollé has extended its partnership deal with Tony Parker for three more years. Bushnell's sunglasses brand had used the French NBA star as an ambassador since 2003. Born 31 years ago, Parker has been playing for the San Antonio Spurs since 2011.
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News briefs
Rodenstock has launched a new marketing campaign for end consumers...
Rodenstock has launched a new marketing campaign for end consumers in Germany. In an insert in German lifestyle magazines, Rodenstock presents its collection of sunglasses to about 3.5 million advertising contacts. The participating opticians in Germany are also listed in the insert. Additionally, a billboard campaign advertises the company's collection ...
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Short stops
Eva Mendes, the internationally famous actress, is featured in a...
Eva Mendes, the internationally famous actress, is featured in a new advertising campaign for Luxottica's Vogue line
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News briefs
The Vision Council, the U.S.-based trade association for manufacturers and...
The Vision Council, the U.S.-based trade association for manufacturers and suppliers of the optical industry, has named two new spokespeople, Lawrence Zarian and Jenn Falik, for its Eyecessorize campaign. Eyecessorize is the council's initiative to increase awareness of the fashion and lifestyle aspects of eyewear. Lawrence Zarian, or LZ as ...
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News briefs
Rodenstock is launching a campaign for greater brand recognition at...
Rodenstock is launching a campaign for greater brand recognition at the point of sale (POS) featuring a display window competition. The Munich-based eyewear company is offering to opticians around the world standardized advertising materials to develop a clearly structured and consistent POS marketing strategy and facilitate brand recognition. A competition ...
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News briefs
The German Federal Ministry responsible for families, elder people, women...
The German Federal Ministry responsible for families, elder people, women and young people has granted the so-called “Logib-D” award to Uvex, the manufacturer of sports helmets and goggles. The seal of quality is given by the ministry for successful efforts to create gender equality in salaries. Uvex accepted the ministry's ...
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News briefs
Silhouette is launching Faces of Litestyle, a new project for...
Silhouette is launching Faces of Litestyle, a new project for 2013 that will tell stories about people who are icons of quality and lightness, the brand's symbols, in their own way. The first people chosen for the project are Benedetta Barzini, an Italian actress who was a notable fashion model ...
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News briefs
Rudy Project will be the title sponsor of the first...
Rudy Project will be the title sponsor of the first Relay Marathon, which will take place next July 21 at Volpago del Montello, in Northern Italy, as part of the Marathon World Championships for mountain biking, which has been renamed “Le Terre Rosse” (red earth). One hundred teams are expected ...
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Short stops
Described as an accomplished snowboarder with prior experience in marketing...
Described as an accomplished snowboarder with prior experience in marketing and retail, Kyle Martin has been appointed snow marketing manager at Dragon, the action sports eyewear brand acquired by Marchon last year
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News briefs
McGee Group won the Vision Choice Awards for its new...
McGee Group won the Vision Choice Awards for its new Badgley Mischka collection at the International Vision Expo East show in New York last month. The U.S. company won the awards through a contest in which visitors to the fair voted for the best products among the 20 items displayed ...
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News briefs
Rudy Project will be the title sponsor of the first...
Rudy Project will be the title sponsor of the first Relay Marathon, which will take place next July 21 at Volpago del Montello, in Northern Italy, as part of the Marathon World Championships for mountain biking, which has been renamed “Le Terre Rosse” (red earths). One hundred teams are expected ...
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News briefs
Specsavers in the U.K. has teamed up with Lulu to...
Specsavers in the U.K. has teamed up with Lulu to launch a new collection of frames for women aged 50 and over. The Scottish singer and actress, who is 64 years old and has worn glasses for the past 15 years, is best known internationally for the title song to the James ...
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News briefs
Julbo launched a big TV advertising campaign this past month...
Julbo launched a big TV advertising campaign this past month of January on Eurosport and Eurosport 2. Coinciding with the winter sports races covered by these channels, the campaign is expected to reach more than 12 million impacts. The French sports eyewear company used the opportunity of the Ispo show ...
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News briefs
The German opticians' association, ZVA, launched a nationwide print campaign...
The German opticians' association, ZVA, launched a nationwide print campaign as well as the online brand platform 1xo.de. The new online platform is aimed at consumers and emphasizes the expertise of ZVA's members. The new consumer brand deals with consumer-related subjects around the possibilities of ophthalmic optics and aims to ...
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News briefs
Starting last January, Carl Zeiss implemented a new common brand...
Starting last January, Carl Zeiss implemented a new common brand marketing strategy for all its product categories. The first visuals were presented for the first time during the Opti ‘13 show in Munich. The new image campaign, featuring black-and-white photographs with the blue Zeiss logo at the bottom, deals with ...
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News briefs
Optiker Gilde, one of the major German cooperatives of independent...
Optiker Gilde, one of the major German cooperatives of independent opticians, has launched a new design for its own printed and online magazine, called Augenoptiker Umschau, and boosted its staff. The printed edition has a circulation of 400,000 copies.
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News briefs
The Vision Council has launched a new website dealing with...
The Vision Council has launched a new website dealing with low vision and low vision solutions. The new site of the American industry organization, whatislowvision.org, is designed both for those with low vision – affected by macular degeneration, diabetic retinopathy, glaucoma and other eye conditions associated with aging – and ...
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News briefs
Carl Zeiss is celebrating the 100th anniversary of its spectacle...
Carl Zeiss is celebrating the 100th anniversary of its spectacle lenses with the release of a new publication. “Better Vision: Carl Zeiss Eyeglass Lenses 1912-2012” provides the reader with background information, interviews and images on the 100-year history of the company's lenses, showing in particular the technology that is behind ...
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News briefs
Silhouette is supporting aid programs for children in need together...
Silhouette is supporting aid programs for children in need together with German opticians. The company is donating 10€ for each SPX Art Kids frame, which will have been sold by participating opticians from September to December 2012. They are also selling a specially designed glass cleaning cloth to support the ...
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News briefs
Marge Axelrad, the very capable editorial director of Vision Monday...
Marge Axelrad, the very capable editorial director of Vision Monday and VMail, has been selected as the recipient of the annual Pleiades award by the Optical Women's Association (OWA) in New York next March 15. As senior vice president of the Jobson Optical Group, Axelrad is also responsible for special events ...
