All Marketing articles – Page 23
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News briefs
Adlens is one of the winners of the 2013 Nikkei...
Adlens is one of the winners of the 2013 Nikkei Smart Design Award, gaining second place for the design of its Emergensee collection. The Nikkei Smart Design Award honors companies producing inventive designs that connect daily living with innovation. The award is presented by Nikkei Design, a Japanese monthly magazine ...
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News briefs
Luxottica has chosen a beautiful and talented Chinese actress, Liu...
Luxottica has chosen a beautiful and talented Chinese actress, Liu Shishi, for the launch a specific collection of Vogue eyewear for prescription and sunwear for the Asian market, where the styles have been developed to enhance the facial characteristics of Chinese women. In India, Vogue Eyewear has selected a beautiful ...
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Short stops
Vuillet Vega has placed its product catalog online, but it...
Vuillet Vega has placed its product catalog online, but it can only be accessed with a password
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News briefs
Rodenstock celebrated the opening of its new engineering center in...
Rodenstock celebrated the opening of its new engineering center in Regen, Germany on June 8 with an open-house presentation. About 1,200 visitors used the opportunity to see how glasses are manufactured. Visitors were able to see the whole production process, from incoming orders to their delivery.
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News briefs
Julbo had a presence at last month's edition of the...
Julbo had a presence at last month's edition of the Natural Games outdoor sports festival held near Millau, in France, on June 27-30. In the U.S., Julbo was also the official eyewear sponsor of the 2013 edition of the Western States 100-mile Endurance Run, described as the world's oldest and ...
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News briefs
Bollé has extended its partnership deal with Tony Parker for...
Bollé has extended its partnership deal with Tony Parker for three more years. Bushnell's sunglasses brand had used the French NBA star as an ambassador since 2003. Born 31 years ago, Parker has been playing for the San Antonio Spurs since 2011.
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News briefs
Rodenstock has launched a new marketing campaign for end consumers...
Rodenstock has launched a new marketing campaign for end consumers in Germany. In an insert in German lifestyle magazines, Rodenstock presents its collection of sunglasses to about 3.5 million advertising contacts. The participating opticians in Germany are also listed in the insert. Additionally, a billboard campaign advertises the company's collection ...
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Eva Mendes, the internationally famous actress, is featured in a...
Eva Mendes, the internationally famous actress, is featured in a new advertising campaign for Luxottica's Vogue line
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News briefs
The Vision Council, the U.S.-based trade association for manufacturers and...
The Vision Council, the U.S.-based trade association for manufacturers and suppliers of the optical industry, has named two new spokespeople, Lawrence Zarian and Jenn Falik, for its Eyecessorize campaign. Eyecessorize is the council's initiative to increase awareness of the fashion and lifestyle aspects of eyewear. Lawrence Zarian, or LZ as ...
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News briefs
Rodenstock is launching a campaign for greater brand recognition at...
Rodenstock is launching a campaign for greater brand recognition at the point of sale (POS) featuring a display window competition. The Munich-based eyewear company is offering to opticians around the world standardized advertising materials to develop a clearly structured and consistent POS marketing strategy and facilitate brand recognition. A competition ...
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News briefs
The German Federal Ministry responsible for families, elder people, women...
The German Federal Ministry responsible for families, elder people, women and young people has granted the so-called “Logib-D” award to Uvex, the manufacturer of sports helmets and goggles. The seal of quality is given by the ministry for successful efforts to create gender equality in salaries. Uvex accepted the ministry's ...
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News briefs
Silhouette is launching Faces of Litestyle, a new project for...
Silhouette is launching Faces of Litestyle, a new project for 2013 that will tell stories about people who are icons of quality and lightness, the brand's symbols, in their own way. The first people chosen for the project are Benedetta Barzini, an Italian actress who was a notable fashion model ...
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News briefs
Rudy Project will be the title sponsor of the first...
Rudy Project will be the title sponsor of the first Relay Marathon, which will take place next July 21 at Volpago del Montello, in Northern Italy, as part of the Marathon World Championships for mountain biking, which has been renamed “Le Terre Rosse” (red earth). One hundred teams are expected ...
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Described as an accomplished snowboarder with prior experience in marketing...
Described as an accomplished snowboarder with prior experience in marketing and retail, Kyle Martin has been appointed snow marketing manager at Dragon, the action sports eyewear brand acquired by Marchon last year
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News briefs
McGee Group won the Vision Choice Awards for its new...
McGee Group won the Vision Choice Awards for its new Badgley Mischka collection at the International Vision Expo East show in New York last month. The U.S. company won the awards through a contest in which visitors to the fair voted for the best products among the 20 items displayed ...
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News briefs
Rudy Project will be the title sponsor of the first...
Rudy Project will be the title sponsor of the first Relay Marathon, which will take place next July 21 at Volpago del Montello, in Northern Italy, as part of the Marathon World Championships for mountain biking, which has been renamed “Le Terre Rosse” (red earths). One hundred teams are expected ...
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News briefs
Specsavers in the U.K. has teamed up with Lulu to...
Specsavers in the U.K. has teamed up with Lulu to launch a new collection of frames for women aged 50 and over. The Scottish singer and actress, who is 64 years old and has worn glasses for the past 15 years, is best known internationally for the title song to the James ...
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News briefs
Julbo launched a big TV advertising campaign this past month...
Julbo launched a big TV advertising campaign this past month of January on Eurosport and Eurosport 2. Coinciding with the winter sports races covered by these channels, the campaign is expected to reach more than 12 million impacts. The French sports eyewear company used the opportunity of the Ispo show ...
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News briefs
The German opticians' association, ZVA, launched a nationwide print campaign...
The German opticians' association, ZVA, launched a nationwide print campaign as well as the online brand platform 1xo.de. The new online platform is aimed at consumers and emphasizes the expertise of ZVA's members. The new consumer brand deals with consumer-related subjects around the possibilities of ophthalmic optics and aims to ...
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News briefs
Starting last January, Carl Zeiss implemented a new common brand...
Starting last January, Carl Zeiss implemented a new common brand marketing strategy for all its product categories. The first visuals were presented for the first time during the Opti ‘13 show in Munich. The new image campaign, featuring black-and-white photographs with the blue Zeiss logo at the bottom, deals with ...
