All Marketing articles – Page 24
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News briefs
Rudy Project will be the title sponsor of the first...
Rudy Project will be the title sponsor of the first Relay Marathon, which will take place next July 21 at Volpago del Montello, in Northern Italy, as part of the Marathon World Championships for mountain biking, which has been renamed “Le Terre Rosse” (red earths). One hundred teams are expected ...
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News briefs
Specsavers in the U.K. has teamed up with Lulu to...
Specsavers in the U.K. has teamed up with Lulu to launch a new collection of frames for women aged 50 and over. The Scottish singer and actress, who is 64 years old and has worn glasses for the past 15 years, is best known internationally for the title song to the James ...
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News briefs
Julbo launched a big TV advertising campaign this past month...
Julbo launched a big TV advertising campaign this past month of January on Eurosport and Eurosport 2. Coinciding with the winter sports races covered by these channels, the campaign is expected to reach more than 12 million impacts. The French sports eyewear company used the opportunity of the Ispo show ...
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News briefs
The German opticians' association, ZVA, launched a nationwide print campaign...
The German opticians' association, ZVA, launched a nationwide print campaign as well as the online brand platform 1xo.de. The new online platform is aimed at consumers and emphasizes the expertise of ZVA's members. The new consumer brand deals with consumer-related subjects around the possibilities of ophthalmic optics and aims to ...
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News briefs
Starting last January, Carl Zeiss implemented a new common brand...
Starting last January, Carl Zeiss implemented a new common brand marketing strategy for all its product categories. The first visuals were presented for the first time during the Opti ‘13 show in Munich. The new image campaign, featuring black-and-white photographs with the blue Zeiss logo at the bottom, deals with ...
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News briefs
Optiker Gilde, one of the major German cooperatives of independent...
Optiker Gilde, one of the major German cooperatives of independent opticians, has launched a new design for its own printed and online magazine, called Augenoptiker Umschau, and boosted its staff. The printed edition has a circulation of 400,000 copies.
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News briefs
The Vision Council has launched a new website dealing with...
The Vision Council has launched a new website dealing with low vision and low vision solutions. The new site of the American industry organization, whatislowvision.org, is designed both for those with low vision – affected by macular degeneration, diabetic retinopathy, glaucoma and other eye conditions associated with aging – and ...
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News briefs
Carl Zeiss is celebrating the 100th anniversary of its spectacle...
Carl Zeiss is celebrating the 100th anniversary of its spectacle lenses with the release of a new publication. “Better Vision: Carl Zeiss Eyeglass Lenses 1912-2012” provides the reader with background information, interviews and images on the 100-year history of the company's lenses, showing in particular the technology that is behind ...
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News briefs
Silhouette is supporting aid programs for children in need together...
Silhouette is supporting aid programs for children in need together with German opticians. The company is donating 10€ for each SPX Art Kids frame, which will have been sold by participating opticians from September to December 2012. They are also selling a specially designed glass cleaning cloth to support the ...
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News briefs
Marge Axelrad, the very capable editorial director of Vision Monday...
Marge Axelrad, the very capable editorial director of Vision Monday and VMail, has been selected as the recipient of the annual Pleiades award by the Optical Women's Association (OWA) in New York next March 15. As senior vice president of the Jobson Optical Group, Axelrad is also responsible for special events ...
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News briefs
The British golfer Lee Westwood will wear Bollé sunglasses through...
The British golfer Lee Westwood will wear Bollé sunglasses through a new two-year sponsorship agreement. Westwood, 39, who was No. 1 in the world in 2010, will start playing with the Bolt sunglasses, fitted with V3 lenses, which were originally designed for golf.
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News briefs
Polycore Optical has launched a new corporate website with technical...
Polycore Optical has launched a new corporate website with technical information for its German clients about its complete collection of lenses. Opticians are able to register for additional technical data on grinding methods and Abbe coefficients. In the download section of the website, visitors can find the catalog for Polycore's ...
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News briefs
The eyewear makers of Jura invite designers from the world...
The eyewear makers of Jura invite designers from the world over to present their vision of sunglasses of the future in the 9th Concours International des Lunetiers du Jura. The competition seeks glasses that would be marketed in 10 to 20 years. The theme is “1 year … 100 years, ...
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News briefs
For the third consecutive year, Salmoiraghi & Viganò has won...
For the third consecutive year, Salmoiraghi & Viganò has won the Retailer of the Year 2012 award in the “optical” category in Italy. The survey, now in its fifth edition, was conducted by Q&A Research & Consultancy on a sample of 16,000 consumers who responded to an online questionnaire in ...
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News briefs
OPSM, the large Australian optical retail chain owned by Luxottica,...
OPSM, the large Australian optical retail chain owned by Luxottica, is associating itself with the game of cricket, promoting the use of efficient sunglasses to protect the players and the spectators from UV radiation, which can be particularly strong during cricket matches in the country. Under a five-year deal signed ...
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News briefs
Rodenstock received three awards during this year's Silmo show in...
Rodenstock received three awards during this year's Silmo show in Paris, even though it did not exhibit this year at the fair. A French buying group, Centrale des Opticiens, or CDO, recognized the benefits of the German company in the categories “optical excellence,” “order processing” and “service quality.” Rodenstock competed ...
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News briefs
New Line Optik, exclusive distributor of the eyewear brands Chloé,...
New Line Optik, exclusive distributor of the eyewear brands Chloé, Nina Ricci, Sonia Rykiel and Enni Marco in Germany and Austria, continues its cooperation with Céphas Bansah, king of the Gbi Traditional area of Hohoe, Ghana. In its ninth edition, which runs from January to May 2013, For the ninth ...
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Short stops
CooperVision plans to launch a new website in partnership with...
CooperVision plans to launch a new website in partnership with the Armed Forces Optometric Society to better serve the U.S. military community
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Short stops
Polycore Optical has launched a redesigned website
Polycore Optical has launched a redesigned website
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News briefs
J.F. Rey has launched a limited edition of 200 special,...
J.F. Rey has launched a limited edition of 200 special, high-end prescription frames in the U.S. to raise at least $70,000 for the fight against breast cancer. Made in France, the model carries a suggested retail price of $450.
