All Marketing articles – Page 24
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News briefs
The British golfer Lee Westwood will wear Bollé sunglasses through...
The British golfer Lee Westwood will wear Bollé sunglasses through a new two-year sponsorship agreement. Westwood, 39, who was No. 1 in the world in 2010, will start playing with the Bolt sunglasses, fitted with V3 lenses, which were originally designed for golf.
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News briefs
Polycore Optical has launched a new corporate website with technical...
Polycore Optical has launched a new corporate website with technical information for its German clients about its complete collection of lenses. Opticians are able to register for additional technical data on grinding methods and Abbe coefficients. In the download section of the website, visitors can find the catalog for Polycore's ...
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News briefs
The eyewear makers of Jura invite designers from the world...
The eyewear makers of Jura invite designers from the world over to present their vision of sunglasses of the future in the 9th Concours International des Lunetiers du Jura. The competition seeks glasses that would be marketed in 10 to 20 years. The theme is “1 year … 100 years, ...
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News briefs
For the third consecutive year, Salmoiraghi & Viganò has won...
For the third consecutive year, Salmoiraghi & Viganò has won the Retailer of the Year 2012 award in the “optical” category in Italy. The survey, now in its fifth edition, was conducted by Q&A Research & Consultancy on a sample of 16,000 consumers who responded to an online questionnaire in ...
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News briefs
OPSM, the large Australian optical retail chain owned by Luxottica,...
OPSM, the large Australian optical retail chain owned by Luxottica, is associating itself with the game of cricket, promoting the use of efficient sunglasses to protect the players and the spectators from UV radiation, which can be particularly strong during cricket matches in the country. Under a five-year deal signed ...
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News briefs
Rodenstock received three awards during this year's Silmo show in...
Rodenstock received three awards during this year's Silmo show in Paris, even though it did not exhibit this year at the fair. A French buying group, Centrale des Opticiens, or CDO, recognized the benefits of the German company in the categories “optical excellence,” “order processing” and “service quality.” Rodenstock competed ...
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News briefs
New Line Optik, exclusive distributor of the eyewear brands Chloé,...
New Line Optik, exclusive distributor of the eyewear brands Chloé, Nina Ricci, Sonia Rykiel and Enni Marco in Germany and Austria, continues its cooperation with Céphas Bansah, king of the Gbi Traditional area of Hohoe, Ghana. In its ninth edition, which runs from January to May 2013, For the ninth ...
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Short stops
CooperVision plans to launch a new website in partnership with...
CooperVision plans to launch a new website in partnership with the Armed Forces Optometric Society to better serve the U.S. military community
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Polycore Optical has launched a redesigned website
Polycore Optical has launched a redesigned website
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News briefs
J.F. Rey has launched a limited edition of 200 special,...
J.F. Rey has launched a limited edition of 200 special, high-end prescription frames in the U.S. to raise at least $70,000 for the fight against breast cancer. Made in France, the model carries a suggested retail price of $450.
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The Norwegian alpine ski racer Aksel Lund Svindal, four-time World...
The Norwegian alpine ski racer Aksel Lund Svindal, four-time World Champion, Olympic gold medalist and two-time overall World Cup Champion, joins the Oakley team of sponsored athletes
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Julbo is launching an application on tablets and smartphones to...
Julbo is launching an application on tablets and smartphones to help consumers choose the best possible sports glasses
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Short stops
Bellinger won a silver award at the Hall of Frames...
Bellinger won a silver award at the Hall of Frames Zürich from its visitors for its Blac+ frames
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News briefs
Oliver Goldsmith Spectacles, the company owned by the senior Oliver...
Oliver Goldsmith Spectacles, the company owned by the senior Oliver Goldsmith, got the Grand Prix Award for “Best Ladies Frame” 2013 at the recently held IOFT show in Tokyo. Contrasting with its rather classical styles, the British company has come out with a very fresh Castle collection of acetate frames ...
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News briefs
The Vision Council won two of the National Health Information...
The Vision Council won two of the National Health Information Awards in the U.S. for this year. It got a silver award for a series of booklets and flyers for its Kids Ultraviolet campaign, with the related stickers, and a bronze award in the Total Health Information program for its ...
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News briefs
Just in time for its 100th anniversary, Zeiss publishes a...
Just in time for its 100th anniversary, Zeiss publishes a book under the title 'Better vision: Carl Zeiss ophthalmic optics from 1912- 2012.' The 128 page book provides insights into the history of the famous German lens manufacturer through interviews, background information and photographs. With historical documents and material from ...
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News briefs
Optic 2000 has launched a new animation on its website,...
Optic 2000 has launched a new animation on its website, called “My People's Choice,” to help draw traffic to its e-commerce platform last May 15. Yesterday, less than one week after it went online, the French cooperative said the new page had received more than three million unique visits. Until ...
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News briefs
Carrera has chosen Wieden+Kennedy Amsterdam to be its new creative...
Carrera has chosen Wieden+Kennedy Amsterdam to be its new creative agency. Their first collaborative project will be a teaser campaign launching later this year in conventional and online media and at sales outlets worldwide. In the first quarter of 2013, they will launch their first full-fledged international campaign.
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News briefs
Optissimo's sponsorship of the eighth edition of the Palermo-Montecarlo regatta,...
Optissimo's sponsorship of the eighth edition of the Palermo-Montecarlo regatta, from Aug. 18-23, was on the wave of eco-sustainability. Optissimo is one of the retail banners of Randazzo, the Italian group based in Palermo that operates 189 stores under that Optissimo, Randazzo and Ottica Romani brands. At the end of ...
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News briefs
No less than 107 athletes wearing Oakley sunglasses won medals...
No less than 107 athletes wearing Oakley sunglasses won medals at the recent London Olympic Games. More than 700 athletes from 205 countries competed in the Games with Oakley glasses, including the recent innovative RadarLock series. Many of them went to the Oakley Safehouse established on the southern bank of ...
