All Marketing articles – Page 24
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News briefs
Silhouette is supporting aid programs for children in need together...
Silhouette is supporting aid programs for children in need together with German opticians. The company is donating 10€ for each SPX Art Kids frame, which will have been sold by participating opticians from September to December 2012. They are also selling a specially designed glass cleaning cloth to support the ...
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News briefs
Carl Zeiss is celebrating the 100th anniversary of its spectacle...
Carl Zeiss is celebrating the 100th anniversary of its spectacle lenses with the release of a new publication. “Better Vision: Carl Zeiss Eyeglass Lenses 1912-2012” provides the reader with background information, interviews and images on the 100-year history of the company's lenses, showing in particular the technology that is behind ...
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Polycore Optical has launched a redesigned website
Polycore Optical has launched a redesigned website
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CooperVision plans to launch a new website in partnership with...
CooperVision plans to launch a new website in partnership with the Armed Forces Optometric Society to better serve the U.S. military community
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News briefs
New Line Optik, exclusive distributor of the eyewear brands Chloé,...
New Line Optik, exclusive distributor of the eyewear brands Chloé, Nina Ricci, Sonia Rykiel and Enni Marco in Germany and Austria, continues its cooperation with Céphas Bansah, king of the Gbi Traditional area of Hohoe, Ghana. In its ninth edition, which runs from January to May 2013, For the ninth ...
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News briefs
Rodenstock received three awards during this year's Silmo show in...
Rodenstock received three awards during this year's Silmo show in Paris, even though it did not exhibit this year at the fair. A French buying group, Centrale des Opticiens, or CDO, recognized the benefits of the German company in the categories “optical excellence,” “order processing” and “service quality.” Rodenstock competed ...
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News briefs
OPSM, the large Australian optical retail chain owned by Luxottica,...
OPSM, the large Australian optical retail chain owned by Luxottica, is associating itself with the game of cricket, promoting the use of efficient sunglasses to protect the players and the spectators from UV radiation, which can be particularly strong during cricket matches in the country. Under a five-year deal signed ...
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News briefs
For the third consecutive year, Salmoiraghi & Viganò has won...
For the third consecutive year, Salmoiraghi & Viganò has won the Retailer of the Year 2012 award in the “optical” category in Italy. The survey, now in its fifth edition, was conducted by Q&A Research & Consultancy on a sample of 16,000 consumers who responded to an online questionnaire in ...
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News briefs
The Vision Council won two of the National Health Information...
The Vision Council won two of the National Health Information Awards in the U.S. for this year. It got a silver award for a series of booklets and flyers for its Kids Ultraviolet campaign, with the related stickers, and a bronze award in the Total Health Information program for its ...
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News briefs
Oliver Goldsmith Spectacles, the company owned by the senior Oliver...
Oliver Goldsmith Spectacles, the company owned by the senior Oliver Goldsmith, got the Grand Prix Award for “Best Ladies Frame” 2013 at the recently held IOFT show in Tokyo. Contrasting with its rather classical styles, the British company has come out with a very fresh Castle collection of acetate frames ...
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Bellinger won a silver award at the Hall of Frames...
Bellinger won a silver award at the Hall of Frames Zürich from its visitors for its Blac+ frames
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Julbo is launching an application on tablets and smartphones to...
Julbo is launching an application on tablets and smartphones to help consumers choose the best possible sports glasses
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The Norwegian alpine ski racer Aksel Lund Svindal, four-time World...
The Norwegian alpine ski racer Aksel Lund Svindal, four-time World Champion, Olympic gold medalist and two-time overall World Cup Champion, joins the Oakley team of sponsored athletes
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News briefs
J.F. Rey has launched a limited edition of 200 special,...
J.F. Rey has launched a limited edition of 200 special, high-end prescription frames in the U.S. to raise at least $70,000 for the fight against breast cancer. Made in France, the model carries a suggested retail price of $450.
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News briefs
Optissimo's sponsorship of the eighth edition of the Palermo-Montecarlo regatta,...
Optissimo's sponsorship of the eighth edition of the Palermo-Montecarlo regatta, from Aug. 18-23, was on the wave of eco-sustainability. Optissimo is one of the retail banners of Randazzo, the Italian group based in Palermo that operates 189 stores under that Optissimo, Randazzo and Ottica Romani brands. At the end of ...
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News briefs
Carrera has chosen Wieden+Kennedy Amsterdam to be its new creative...
Carrera has chosen Wieden+Kennedy Amsterdam to be its new creative agency. Their first collaborative project will be a teaser campaign launching later this year in conventional and online media and at sales outlets worldwide. In the first quarter of 2013, they will launch their first full-fledged international campaign.
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News briefs
Optic 2000 has launched a new animation on its website,...
Optic 2000 has launched a new animation on its website, called “My People's Choice,” to help draw traffic to its e-commerce platform last May 15. Yesterday, less than one week after it went online, the French cooperative said the new page had received more than three million unique visits. Until ...
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News briefs
Just in time for its 100th anniversary, Zeiss publishes a...
Just in time for its 100th anniversary, Zeiss publishes a book under the title 'Better vision: Carl Zeiss ophthalmic optics from 1912- 2012.' The 128 page book provides insights into the history of the famous German lens manufacturer through interviews, background information and photographs. With historical documents and material from ...
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News briefs
Brulimar has launched a new high-tech website for its Bench...
Brulimar has launched a new high-tech website for its Bench and Bench Kids brands, two of its best-selling ranges in the U.K. Developed in partnership with Itonic Solutions, Bencheyewear.com features 360-degree rotating images of each model, to maximize the front-end user experience. It also includes online checkout facilities and a ...
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Lissac, one of the chains belonging to the French Krys...
Lissac, one of the chains belonging to the French Krys Group, sponsored for the first time the Lissac Classic Noirmoutier boat race off the Britanny coast Aug. 3-5, taking the place of Lancel
