All Marketing articles – Page 27
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Short stops
J.F. Rey has won a prize in France for its...
J.F. Rey has won a prize in France for its website
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News briefs
Sightsavers has embarked on a 10-year program to eliminate onchocerciasis,...
Sightsavers has embarked on a 10-year program to eliminate onchocerciasis, also known as river blindness, a leading cause of preventable blindness that is transmitted by the bite of the black simulium fly. Its first stop is in the Democratic Republic of the Congo, where the disease is endemic, but it ...
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News briefs
Essilor International, which has supported the Special Olympics since 2003,...
Essilor International, which has supported the Special Olympics since 2003, has renewed this arrangement. It will continue to provide corrective lenses for the Special Olympics-Lions Club International Opening Eyes program, which provides vision screenings, referrals, and corrective and sports protective eyewear for needy athletes.
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News briefs
Götti has won the iF Product Design Award 2012 for...
Götti has won the iF Product Design Award 2012 for a style of sunglasses, Fons, from its Spin & Stow collection. The patented Spin & Stow functionality allows the sunglasses to be folded flat and placed easily in pockets or small cases. Götti says its sunglasses sold very well in ...
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News briefs
The EU has officially declared 2012 to be the Year...
The EU has officially declared 2012 to be the Year of Active Aging and Solidarity Between Generations. Its goal is to allow reflection on Europeans' longer, healthier lives and to realize the opportunities resulting from this. The European Council of Optometry and Optics sees the year as a good time ...
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News briefs
Charmant is celebrating 25 years in Europe with events throughout...
Charmant is celebrating 25 years in Europe with events throughout 2012 to collect money for a Japanese charity that helps children orphaned from last year's earthquake and tsunami, as well as people in refugee camps. Charmant hopes to raise at least €25,000 – €1,000 for each year of its existence ...
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Short stops
A Welsh actor, Luke Evans, has been picked by De...
A Welsh actor, Luke Evans, has been picked by De Rigo as the new ambassador of its Police brand in the U.K.
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Adidas Eyewear's Evil Eye Halfrim Pro is the new official...
Adidas Eyewear's Evil Eye Halfrim Pro is the new official eyewear of the Spanish Movistar cycling team, run by Alejandro Valverde and Juanjo Cobo
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Oakley has signed up Erik Guay, a Canadian alpine skier,...
Oakley has signed up Erik Guay, a Canadian alpine skier, to an endorsement contract
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Bollé has been appointed official eyewear partner of the PGA...
Bollé has been appointed official eyewear partner of the PGA Tour of Australasia for the next two years
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De Rigo has chosen Mika, the British pop star, as...
De Rigo has chosen Mika, the British pop star, as its new testimonial for the Lozza brand of eyewear
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Julbo is sponsoring the French Sailing Federation (FFV) and supplying...
Julbo is sponsoring the French Sailing Federation (FFV) and supplying its sunglasses to 10 sailors who will participate in the London Olympic Games this coming summer
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News briefs
Spy Optic has signed on to be an official sponsor...
Spy Optic has signed on to be an official sponsor of USA Cycling. Part of the deal includes production of its Performance Screw sunglasses in the colors of the American flag, exclusively for USA Cycling members.
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News briefs
Salmoiraghi & Viganò, which is Italy's leading optical retail chain...
Salmoiraghi & Viganò, which is Italy's leading optical retail chain with some 500 outlets, won the Italian “Retailer of the Year” award this year in the “Eyewear” category. The award started up four years ago, giving Italian consumers the chance to express their opinion on retail banners in 22 different ...
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News briefs
ClearVision Optical made an impressive debut at its first appearance...
ClearVision Optical made an impressive debut at its first appearance in the MarCom Awards, and international competition that gives prizes for outstanding creative achievement by marketing and communication professionals. It took home five platinum awards – the highest possible – for its 2010 intern brochure, catalog mobile app and 2012 ...
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News briefs
The Australian Sailing Team is wearing Maui Jim sunglasses under...
The Australian Sailing Team is wearing Maui Jim sunglasses under a new two-year partnership. The team is currently participating in the ISAF Sailing World Championships, the largest regatta of the kind ever held in Australia, to qualify for next summer's Olympic Games in London. Members of the team have already ...
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News briefs
Oliver Goldsmith of London, whose grandfather started the business bearing...
Oliver Goldsmith of London, whose grandfather started the business bearing his name in 1926, announces that his own life story and the interesting history of the Oliver Goldsmith Company until 1989 have been published by the Victoria & Albert Museum in London as an attachment to its website. Interested opticians ...
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News briefs
REM Eyewear has launched its business-to-business e-commerce site, which the...
REM Eyewear has launched its business-to-business e-commerce site, which the company touts as using cutting-edge technology while maintaining user-friendliness. The site allows for 24/7 ordering, the creation of custom catalogs and the ability to see all of your preferred REM products in one click. Out-of-stock items can be reordered immediately ...
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News briefs
Luxottica improved the ranking of its website at the European...
Luxottica improved the ranking of its website at the European level but lost positions domestically. According to KWD Webranking, an index previously known as H&H Webranking, Luxottica's position among Europe's 500 largest companies by market capitalization rose to 26th in 2011 from 30th in 2010, despite a drop in the ...
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News briefs
Maui Jim launched last month a special new “VirtualTryOn” function...
Maui Jim launched last month a special new “VirtualTryOn” function on its own website. Provided by FittingBox of France, the system allows customers for the first time to take photos from their Facebook pages and to use two forms of interactive technology to see themselves in a pair of glasses ...
