All Marketing articles – Page 27
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News briefs
Porsche Design is celebrating 40 years of producing luxury accessories...
Porsche Design is celebrating 40 years of producing luxury accessories with a limited edition offering of collectors' boxes for sunglasses. The collection is called 40Y of Innovation, and includes the 1978 P'8478 model, the first to use interchangeable lenses; the P'8480 foldable aviators; the P'8418 with self-attaching interchangeable lenses; and ...
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To help mark its 75th anniversary, Polaroid Eyewear is partnering...
To help mark its 75th anniversary, Polaroid Eyewear is partnering with Sightsavers, the global charity that helps fund work to restore sight and prevent blindness in the world's poorest countries. Throughout 2012, for every pair of sunglasses from its Best Under the Sun Anniversary Collection sold, Polaroid with donate a ...
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News briefs
Adidas Eyewear is going to supply the Movistar professional cycling...
Adidas Eyewear is going to supply the Movistar professional cycling team of Spain with neon blue, evil eye halfrim sunglasses to wear during races throughout the year. The frame lies flat against the cyclist's face for comfort, and has adjustable nose pads and a sweat blocker to protect from wind ...
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News briefs
Silhouette has revamped its website to make picking out eyewear...
Silhouette has revamped its website to make picking out eyewear and choosing a retailer easier, using clear graphics and large visuals. Visitors to Silhouette.com can use filters to select for color and lens shape in choosing their glasses, and can upload a photo of themselves to see how the glasses ...
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J.F. Rey has won a prize in France for its...
J.F. Rey has won a prize in France for its website
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Sightsavers has embarked on a 10-year program to eliminate onchocerciasis,...
Sightsavers has embarked on a 10-year program to eliminate onchocerciasis, also known as river blindness, a leading cause of preventable blindness that is transmitted by the bite of the black simulium fly. Its first stop is in the Democratic Republic of the Congo, where the disease is endemic, but it ...
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News briefs
Essilor International, which has supported the Special Olympics since 2003,...
Essilor International, which has supported the Special Olympics since 2003, has renewed this arrangement. It will continue to provide corrective lenses for the Special Olympics-Lions Club International Opening Eyes program, which provides vision screenings, referrals, and corrective and sports protective eyewear for needy athletes.
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News briefs
Götti has won the iF Product Design Award 2012 for...
Götti has won the iF Product Design Award 2012 for a style of sunglasses, Fons, from its Spin & Stow collection. The patented Spin & Stow functionality allows the sunglasses to be folded flat and placed easily in pockets or small cases. Götti says its sunglasses sold very well in ...
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News briefs
The EU has officially declared 2012 to be the Year...
The EU has officially declared 2012 to be the Year of Active Aging and Solidarity Between Generations. Its goal is to allow reflection on Europeans' longer, healthier lives and to realize the opportunities resulting from this. The European Council of Optometry and Optics sees the year as a good time ...
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News briefs
Charmant is celebrating 25 years in Europe with events throughout...
Charmant is celebrating 25 years in Europe with events throughout 2012 to collect money for a Japanese charity that helps children orphaned from last year's earthquake and tsunami, as well as people in refugee camps. Charmant hopes to raise at least €25,000 – €1,000 for each year of its existence ...
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A Welsh actor, Luke Evans, has been picked by De...
A Welsh actor, Luke Evans, has been picked by De Rigo as the new ambassador of its Police brand in the U.K.
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Adidas Eyewear's Evil Eye Halfrim Pro is the new official...
Adidas Eyewear's Evil Eye Halfrim Pro is the new official eyewear of the Spanish Movistar cycling team, run by Alejandro Valverde and Juanjo Cobo
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Oakley has signed up Erik Guay, a Canadian alpine skier,...
Oakley has signed up Erik Guay, a Canadian alpine skier, to an endorsement contract
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Bollé has been appointed official eyewear partner of the PGA...
Bollé has been appointed official eyewear partner of the PGA Tour of Australasia for the next two years
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De Rigo has chosen Mika, the British pop star, as...
De Rigo has chosen Mika, the British pop star, as its new testimonial for the Lozza brand of eyewear
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Julbo is sponsoring the French Sailing Federation (FFV) and supplying...
Julbo is sponsoring the French Sailing Federation (FFV) and supplying its sunglasses to 10 sailors who will participate in the London Olympic Games this coming summer
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News briefs
Spy Optic has signed on to be an official sponsor...
Spy Optic has signed on to be an official sponsor of USA Cycling. Part of the deal includes production of its Performance Screw sunglasses in the colors of the American flag, exclusively for USA Cycling members.
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News briefs
Salmoiraghi & Viganò, which is Italy's leading optical retail chain...
Salmoiraghi & Viganò, which is Italy's leading optical retail chain with some 500 outlets, won the Italian “Retailer of the Year” award this year in the “Eyewear” category. The award started up four years ago, giving Italian consumers the chance to express their opinion on retail banners in 22 different ...
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News briefs
ClearVision Optical made an impressive debut at its first appearance...
ClearVision Optical made an impressive debut at its first appearance in the MarCom Awards, and international competition that gives prizes for outstanding creative achievement by marketing and communication professionals. It took home five platinum awards – the highest possible – for its 2010 intern brochure, catalog mobile app and 2012 ...
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News briefs
The Australian Sailing Team is wearing Maui Jim sunglasses under...
The Australian Sailing Team is wearing Maui Jim sunglasses under a new two-year partnership. The team is currently participating in the ISAF Sailing World Championships, the largest regatta of the kind ever held in Australia, to qualify for next summer's Olympic Games in London. Members of the team have already ...
