All Marketing articles – Page 27
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News briefs
Charmant is celebrating 25 years in Europe with events throughout...
Charmant is celebrating 25 years in Europe with events throughout 2012 to collect money for a Japanese charity that helps children orphaned from last year's earthquake and tsunami, as well as people in refugee camps. Charmant hopes to raise at least €25,000 – €1,000 for each year of its existence ...
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Short stops
A Welsh actor, Luke Evans, has been picked by De...
A Welsh actor, Luke Evans, has been picked by De Rigo as the new ambassador of its Police brand in the U.K.
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Adidas Eyewear's Evil Eye Halfrim Pro is the new official...
Adidas Eyewear's Evil Eye Halfrim Pro is the new official eyewear of the Spanish Movistar cycling team, run by Alejandro Valverde and Juanjo Cobo
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Oakley has signed up Erik Guay, a Canadian alpine skier,...
Oakley has signed up Erik Guay, a Canadian alpine skier, to an endorsement contract
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Bollé has been appointed official eyewear partner of the PGA...
Bollé has been appointed official eyewear partner of the PGA Tour of Australasia for the next two years
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De Rigo has chosen Mika, the British pop star, as...
De Rigo has chosen Mika, the British pop star, as its new testimonial for the Lozza brand of eyewear
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Julbo is sponsoring the French Sailing Federation (FFV) and supplying...
Julbo is sponsoring the French Sailing Federation (FFV) and supplying its sunglasses to 10 sailors who will participate in the London Olympic Games this coming summer
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News briefs
Spy Optic has signed on to be an official sponsor...
Spy Optic has signed on to be an official sponsor of USA Cycling. Part of the deal includes production of its Performance Screw sunglasses in the colors of the American flag, exclusively for USA Cycling members.
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News briefs
Salmoiraghi & Viganò, which is Italy's leading optical retail chain...
Salmoiraghi & Viganò, which is Italy's leading optical retail chain with some 500 outlets, won the Italian “Retailer of the Year” award this year in the “Eyewear” category. The award started up four years ago, giving Italian consumers the chance to express their opinion on retail banners in 22 different ...
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News briefs
ClearVision Optical made an impressive debut at its first appearance...
ClearVision Optical made an impressive debut at its first appearance in the MarCom Awards, and international competition that gives prizes for outstanding creative achievement by marketing and communication professionals. It took home five platinum awards – the highest possible – for its 2010 intern brochure, catalog mobile app and 2012 ...
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News briefs
The Australian Sailing Team is wearing Maui Jim sunglasses under...
The Australian Sailing Team is wearing Maui Jim sunglasses under a new two-year partnership. The team is currently participating in the ISAF Sailing World Championships, the largest regatta of the kind ever held in Australia, to qualify for next summer's Olympic Games in London. Members of the team have already ...
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News briefs
Oliver Goldsmith of London, whose grandfather started the business bearing...
Oliver Goldsmith of London, whose grandfather started the business bearing his name in 1926, announces that his own life story and the interesting history of the Oliver Goldsmith Company until 1989 have been published by the Victoria & Albert Museum in London as an attachment to its website. Interested opticians ...
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News briefs
REM Eyewear has launched its business-to-business e-commerce site, which the...
REM Eyewear has launched its business-to-business e-commerce site, which the company touts as using cutting-edge technology while maintaining user-friendliness. The site allows for 24/7 ordering, the creation of custom catalogs and the ability to see all of your preferred REM products in one click. Out-of-stock items can be reordered immediately ...
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News briefs
Luxottica improved the ranking of its website at the European...
Luxottica improved the ranking of its website at the European level but lost positions domestically. According to KWD Webranking, an index previously known as H&H Webranking, Luxottica's position among Europe's 500 largest companies by market capitalization rose to 26th in 2011 from 30th in 2010, despite a drop in the ...
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News briefs
Maui Jim launched last month a special new “VirtualTryOn” function...
Maui Jim launched last month a special new “VirtualTryOn” function on its own website. Provided by FittingBox of France, the system allows customers for the first time to take photos from their Facebook pages and to use two forms of interactive technology to see themselves in a pair of glasses ...
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News briefs
After nine years of collaboration, Optic 2000 has stopped ahead...
After nine years of collaboration, Optic 2000 has stopped ahead of time its marketing contract with Johnny Hallyday, the French pop singer, and his wife Laeticia, which has helped to boost the notoriety of the banner. Officials of the French buying and franchising group say they are adopting a new ...
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News briefs
A huge advertisement for Henry Jullien's Equinox eyewear is looming...
A huge advertisement for Henry Jullien's Equinox eyewear is looming over the centrally located rue de Rivoli in Paris, covering the side of the Lissac megastore. The launch of the new eyewear collection – and the ad – are honoring the company's 90th birthday. The ad will remain up through ...
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News briefs
A French competitor, the Alain Afflelou network of franchised stores,...
A French competitor, the Alain Afflelou network of franchised stores, has gone in a similar direction by signing a partnership with Sophie Vouzeland, a former finalist of the Miss France beauty contest who is deaf since birth, to use her image in its advertising. She is a fashion model and ...
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News briefs
Debenhams, the British department store chain, has started training personal...
Debenhams, the British department store chain, has started training personal shoppers in its 134 stores to help blind and partially sighted customers through a partnership with the Royal National Institute of Blind People. The employees will describe the color, cut and shape of clothes to people who can't see them ...
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News briefs
Essilor Canada is partnering up with the University of Waterloo's...
Essilor Canada is partnering up with the University of Waterloo's School of Optometry to enhance optometric education and advance eye health in Canada. Over the course of five years, Essilor will invest $250,000 toward the $8 million transformation that the School of Optometry is working on to create a state-of-the-art ...
