All Marketing articles – Page 28
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News briefs
Générale Optique, one of the chains of GrandVision, has won...
Générale Optique, one of the chains of GrandVision, has won a prize as the optical retail chain preferred by the French people. The study analyzed the perceptions of French customers about 66 different banners in 11 retail sectors.
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Brille24 is searching for customers who would like to be...
Brille24 is searching for customers who would like to be part of its new online campaign. Customers had the chance to apply with the German company until Oct. 22. After a pre-selection, the star photographer Andreas Hofweber is now taking photos of the candidates, which will be published on the ...
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The “Smashing Specsavers” ad campaign that ran in New Zealand...
The “Smashing Specsavers” ad campaign that ran in New Zealand this summer won a silver award in the Ads of the World Awards 2011
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ClearVision Optical was named the Best Healthy Workplace of the...
ClearVision Optical was named the Best Healthy Workplace of the Year in the 2011 Small Business Awards from the New York Enterprise Report. The awards, sponsored by United Healthcare, honor the best small businesses in the greater New York metropolitan area. The award for health workplace is new this year, ...
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News briefs
L.A. Eyeworks launched the recently published “Framed” book at this...
L.A. Eyeworks launched the recently published “Framed” book at this year's Silmo trade show in Pairs. The book features 171 black-and-white photographs, taken by the renowned photographer Greg Gorman for the L.A. Eyeworks print advertising campaigns. From 1982 to the present, Greg Gorman photographed over 200 unique personalities wearing L.A. ...
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David Gandy, the famous British fashion model who helped launch...
David Gandy, the famous British fashion model who helped launch one of Dolce & Gabbana's fragrances, is acting as testimonial for Luxottica's line of D&G spectacles
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News briefs
Polaroid Eyewear is inviting stylists and sunglass wearers worldwide to...
Polaroid Eyewear is inviting stylists and sunglass wearers worldwide to help it to select 10 frames for its 2013 Best Under the Sun collection, featuring models inspired by the 10 decades between 1930 and 2020. The company has received more than 700 submissions from students, professionals and design aficionados from ...
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News briefs
To mark the 50th anniversary of the foundation of the...
To mark the 50th anniversary of the foundation of the Luxottica group by Leonardo Del Vecchio, the company's board has decided to grant an overall 350,000 treasury shares to employees of the group's Italian operations. The transaction, scheduled to be closed by October, is worth about €7 million. Luxottica celebrated ...
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News briefs
The American “Think About Your Eyes” campaign run by the...
The American “Think About Your Eyes” campaign run by the Foundation for Eye Health Awareness got a big boost when The Vision Council pledged to give it $2 million a year for two years, and the possibility of another $4 million for a national launch. The campaign has successfully raised ...
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News briefs
Maui Jim has supplied the sunglasses for a special Arctic...
Maui Jim has supplied the sunglasses for a special Arctic expedition, involving six Britons. It was the first time that a team reached the North Pole by rowing a boat, covering a distance of 720 kilometers from the coast of Canada.
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News briefs
The Clinical Research Center at the University of California's Berkeley...
The Clinical Research Center at the University of California's Berkeley School of Optometry has reportedly found that a majority of people who wore progressive lenses preferred Zeiss Individual lenses over Varilux and other conventional brands. The study found that Zeiss won out for overall satisfaction, speed of adaptation, visual acuity ...
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Starting next year, Sting eyewear will have a new spokesman,...
Starting next year, Sting eyewear will have a new spokesman, the former DJ Francesco Facchinetti, to help the De Rigo house brand relaunch its creative image
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Norville has launched a special promotion in the U.K., with...
Norville has launched a special promotion in the U.K., with dedicated POS material, to convey the advantages of Trivex and Transitions for children's vision
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News briefs
Essilor International, Alcon and Corning were all recently named to...
Essilor International, Alcon and Corning were all recently named to Forbes magazine's list of “The World's Most Innovative Companies” in its Aug. 8 issue. Alcon came in at No. 21, Essilor was No. 25 and Corning ranked No. 69. Essilor came after Procter & Gamble and before L'Oréal. Details and ...
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News briefs
Okia has launched a new website dedicated to its patented...
Okia has launched a new website dedicated to its patented HDA Technology, intended to showcase and explain the facets of the technology. The site, www.hdacetate.com, displays images of the latest HDA frames, and will soon offer the ability to design your own frame.
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The Eye Hub, opened by Luxottica's OPSM subsidiary in Hawthorn...
The Eye Hub, opened by Luxottica's OPSM subsidiary in Hawthorn near Melbourne in July 2010, has won two retail awards
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News briefs
Essilor International provided more than 2,500 eyeglass lenses to athletes...
Essilor International provided more than 2,500 eyeglass lenses to athletes at the Special Olympics World Summer Games in Athens from June 25 to July 4. It was part of the Special Olympics-Lions Clubs International “Opening Eyes” program, which helps give lenses for prescription glasses to athletes. Essilor's Greek distributor, Bairamoglou, ...
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News briefs
Orlando Duque and Alain Kohl, professional cliff divers, wear Gloryfy...
Orlando Duque and Alain Kohl, professional cliff divers, wear Gloryfy sunglasses with NXT frames by Intercast Europe. They most recently competed at the Red Bull Cliff Diving event at Lake Garda last weekend. Duque, from Colombia, has nine world championship titles and two Guinness World Records. Kohl, from Luxembourg, has ...
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Spy Optic has signed a sponsorship deal with Andre Villa,...
Spy Optic has signed a sponsorship deal with Andre Villa, the freestyle motocross figure, for an undisclosed term
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Oftalmica Galileo Italia is supporting The Bankrobber, an emerging Italian...
Oftalmica Galileo Italia is supporting The Bankrobber, an emerging Italian rock band, and will post its banners and sell Galileo Vista Rock T-shirts and other merchandise at the band's concerts
