All Marketing articles – Page 28
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News briefs
After nine years of collaboration, Optic 2000 has stopped ahead...
After nine years of collaboration, Optic 2000 has stopped ahead of time its marketing contract with Johnny Hallyday, the French pop singer, and his wife Laeticia, which has helped to boost the notoriety of the banner. Officials of the French buying and franchising group say they are adopting a new ...
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News briefs
A huge advertisement for Henry Jullien's Equinox eyewear is looming...
A huge advertisement for Henry Jullien's Equinox eyewear is looming over the centrally located rue de Rivoli in Paris, covering the side of the Lissac megastore. The launch of the new eyewear collection – and the ad – are honoring the company's 90th birthday. The ad will remain up through ...
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News briefs
A French competitor, the Alain Afflelou network of franchised stores,...
A French competitor, the Alain Afflelou network of franchised stores, has gone in a similar direction by signing a partnership with Sophie Vouzeland, a former finalist of the Miss France beauty contest who is deaf since birth, to use her image in its advertising. She is a fashion model and ...
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News briefs
Debenhams, the British department store chain, has started training personal...
Debenhams, the British department store chain, has started training personal shoppers in its 134 stores to help blind and partially sighted customers through a partnership with the Royal National Institute of Blind People. The employees will describe the color, cut and shape of clothes to people who can't see them ...
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News briefs
Essilor Canada is partnering up with the University of Waterloo's...
Essilor Canada is partnering up with the University of Waterloo's School of Optometry to enhance optometric education and advance eye health in Canada. Over the course of five years, Essilor will invest $250,000 toward the $8 million transformation that the School of Optometry is working on to create a state-of-the-art ...
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News briefs
Générale Optique, one of the chains of GrandVision, has won...
Générale Optique, one of the chains of GrandVision, has won a prize as the optical retail chain preferred by the French people. The study analyzed the perceptions of French customers about 66 different banners in 11 retail sectors.
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News briefs
Brille24 is searching for customers who would like to be...
Brille24 is searching for customers who would like to be part of its new online campaign. Customers had the chance to apply with the German company until Oct. 22. After a pre-selection, the star photographer Andreas Hofweber is now taking photos of the candidates, which will be published on the ...
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Short stops
The “Smashing Specsavers” ad campaign that ran in New Zealand...
The “Smashing Specsavers” ad campaign that ran in New Zealand this summer won a silver award in the Ads of the World Awards 2011
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News briefs
ClearVision Optical was named the Best Healthy Workplace of the...
ClearVision Optical was named the Best Healthy Workplace of the Year in the 2011 Small Business Awards from the New York Enterprise Report. The awards, sponsored by United Healthcare, honor the best small businesses in the greater New York metropolitan area. The award for health workplace is new this year, ...
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News briefs
L.A. Eyeworks launched the recently published “Framed” book at this...
L.A. Eyeworks launched the recently published “Framed” book at this year's Silmo trade show in Pairs. The book features 171 black-and-white photographs, taken by the renowned photographer Greg Gorman for the L.A. Eyeworks print advertising campaigns. From 1982 to the present, Greg Gorman photographed over 200 unique personalities wearing L.A. ...
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David Gandy, the famous British fashion model who helped launch...
David Gandy, the famous British fashion model who helped launch one of Dolce & Gabbana's fragrances, is acting as testimonial for Luxottica's line of D&G spectacles
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News briefs
Polaroid Eyewear is inviting stylists and sunglass wearers worldwide to...
Polaroid Eyewear is inviting stylists and sunglass wearers worldwide to help it to select 10 frames for its 2013 Best Under the Sun collection, featuring models inspired by the 10 decades between 1930 and 2020. The company has received more than 700 submissions from students, professionals and design aficionados from ...
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News briefs
To mark the 50th anniversary of the foundation of the...
To mark the 50th anniversary of the foundation of the Luxottica group by Leonardo Del Vecchio, the company's board has decided to grant an overall 350,000 treasury shares to employees of the group's Italian operations. The transaction, scheduled to be closed by October, is worth about €7 million. Luxottica celebrated ...
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News briefs
The American “Think About Your Eyes” campaign run by the...
The American “Think About Your Eyes” campaign run by the Foundation for Eye Health Awareness got a big boost when The Vision Council pledged to give it $2 million a year for two years, and the possibility of another $4 million for a national launch. The campaign has successfully raised ...
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News briefs
Maui Jim has supplied the sunglasses for a special Arctic...
Maui Jim has supplied the sunglasses for a special Arctic expedition, involving six Britons. It was the first time that a team reached the North Pole by rowing a boat, covering a distance of 720 kilometers from the coast of Canada.
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News briefs
The Clinical Research Center at the University of California's Berkeley...
The Clinical Research Center at the University of California's Berkeley School of Optometry has reportedly found that a majority of people who wore progressive lenses preferred Zeiss Individual lenses over Varilux and other conventional brands. The study found that Zeiss won out for overall satisfaction, speed of adaptation, visual acuity ...
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Short stops
Starting next year, Sting eyewear will have a new spokesman,...
Starting next year, Sting eyewear will have a new spokesman, the former DJ Francesco Facchinetti, to help the De Rigo house brand relaunch its creative image
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Short stops
Norville has launched a special promotion in the U.K., with...
Norville has launched a special promotion in the U.K., with dedicated POS material, to convey the advantages of Trivex and Transitions for children's vision
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News briefs
Essilor International, Alcon and Corning were all recently named to...
Essilor International, Alcon and Corning were all recently named to Forbes magazine's list of “The World's Most Innovative Companies” in its Aug. 8 issue. Alcon came in at No. 21, Essilor was No. 25 and Corning ranked No. 69. Essilor came after Procter & Gamble and before L'Oréal. Details and ...
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News briefs
Okia has launched a new website dedicated to its patented...
Okia has launched a new website dedicated to its patented HDA Technology, intended to showcase and explain the facets of the technology. The site, www.hdacetate.com, displays images of the latest HDA frames, and will soon offer the ability to design your own frame.
