All Marketing articles – Page 29
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Russian opticians have run a unique competition for the best-looking...
Russian opticians have run a unique competition for the best-looking female employee working in an optical retail store in their country. Backed by their employers, some 5,000 candidates reportedly participated in the contest for Miss Optica. After a pre-selection made over the internet in the first half of this year, ...
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The Cooper Companies, parent company of CooperVision, has updated its...
The Cooper Companies, parent company of CooperVision, has updated its corporate website, making it more attractive, more user-friendly and more comprehensive in its offerings. Enhancements include improved navigation, additional information, new features and a new look and feel. This is in tune with recent efforts to convey a new image ...
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Von Zipper Europe has signed up William Aliotti, a 17-year-old...
Von Zipper Europe has signed up William Aliotti, a 17-year-old surfer from the island of Saint-Martin, who teamed up with Volcom last year
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André Balbi, the owner of 18 optical shops in Corsica,...
André Balbi, the owner of 18 optical shops in Corsica, has been named Optician of the Year by Sidol, the industry trade group of importers and distributors of optical eyewear. The 44-year-old's purview includes 12 independent shops as well as four under the Alain Afflelou banner and two Claro Afflelou, ...
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June 20 marked the 50th anniversary of Marcolin, which is...
June 20 marked the 50th anniversary of Marcolin, which is celebrating the milestone. Among the events is an exhibition of contemporary art called Le Visione Oltre lo Sguardo, which includes drawings, sculptures and videos in a visual multimedia and multisensory experience. The company said that the works were “symbolic representations ...
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Maui Jim took the opportunity of the 68th edition of...
Maui Jim took the opportunity of the 68th edition of the BMW Italian Open, held earlier this month in Turin, to show off its products to the golfers and attendees
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Oakley has launched a social media campaign aimed at building...
Oakley has launched a social media campaign aimed at building up its European Facebook community, by taking viewers inside the world of professional sport and enabling them to play against Oakley athletes in virtual races and games
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Fernando Alonso, the Spanish Formula One champion, has become a...
Fernando Alonso, the Spanish Formula One champion, has become a testimonial for Oakley. Meanwhile, a tennis champion, Janko Tipsarevic, has been designated as the main testimonial for Oakley's new Fast Jacket Eyewear, designed for athletes who wear prescription lenses. The new eyewear, presented at this year's Roland Garros tournament, uses ...
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Another tennis champion, Mardy Fish, is joining the list of...
Another tennis champion, Mardy Fish, is joining the list of tennis pros sponsored by Maui Jim, the Hawaiian brand of sunglasses. The 29-year-old American sportsman recently claimed the top spot in men's tennis. He has won five ATP tournaments and reached the finals of three Masters series. Maui Jim recently ...
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Belen Rodridguez, the showgirl who starred in the film “Se...
Belen Rodridguez, the showgirl who starred in the film “Se Sei Cosi, Ti Dico Si,” is the new brand ambassador for Carrera eyewear. Her model of choice is the sunglasses with blue lenses.
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The Reader's Digest Most Trusted Brands survey shows that Specsavers...
The Reader's Digest Most Trusted Brands survey shows that Specsavers is the most trusted optician, with respondents noting it has excellent value and a strong image
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News briefs
Carl Zeiss Vision just held the seventh edition of is...
Carl Zeiss Vision just held the seventh edition of is Trophée Voile in Lorient, with 17 sailboats and 200 optical professionals participating and attending. Demetz Optique's boat won this year, with Atol Opticians 1 in second place and Acuvue in third. Acuité, one of the sponsors of the race, gave ...
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Frank Norville, head of the Norville Group of Gloucester, England,...
Frank Norville, head of the Norville Group of Gloucester, England, has been awarded the Order of the British Empire in conjunction with the Queen's Birthday Honors. Norville is a former chairman of the Federation of Manufacturing Opticians, and is known in the industry as a strong supporter of innovation and ...
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Police Eyewear is the new sponsor of some planes of...
Police Eyewear is the new sponsor of some planes of Ryanair. It will festoon the overhead bins of the aircraft with exclusive Police images.
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More than 2,000 children in South Africa got vision screenings...
More than 2,000 children in South Africa got vision screenings in the last year through the Bona Bolo campaign promoted by Nouveau Eyewear. The campaign was launched in conjunction with last year's Fifa World Cup; “Bona Bolo” means “see the ball.” It screened 2,020 children, and those with refractive errors ...
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Udo Walz, a well-known German hairdresser, will act as testimonial...
Udo Walz, a well-known German hairdresser, will act as testimonial and “style expert” for the German Binder Optik retail chain
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Specsavers' latest television ads feature a myopic astronaut preparing to...
Specsavers' latest television ads feature a myopic astronaut preparing to return to earth. What he thinks is a Florida runway, however, turns out to be Luton Airport.
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Vision Aid Overseas is putting out a special issue of...
Vision Aid Overseas is putting out a special issue of its publication Sight for Sore Eyes in honor of the group's 25th anniversary. It includes the history of Vision Aid Overseas, written by Brian Ellis, the founding chairman. It is downloadable from www.vao.org.uk. The group has also signed a deal ...
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Rudy Project North America has revamped its website, rudyprojectusa.com, and...
Rudy Project North America has revamped its website, rudyprojectusa.com, and it now features “Click to Brick,” which allows consumers to construct and buy custom frames that will be shipped to their eye care professional for pick-up
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News briefs
Maui Jim announced the sponsorship of Gaël Monfils, currently ranking...
Maui Jim announced the sponsorship of Gaël Monfils, currently ranking as the best French professional tennis player, just before the Roland Garros tennis tournament in Paris. The American brand of sunglasses will announce another tennis sponsorship in the next days. Two other ambassadors of the brand are a famous tennis ...
