All Marketing articles – Page 21
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The Theo brand launched a new brand theme, “Candy Shop,”...
The Theo brand launched a new brand theme, “Candy Shop,” at Silmo. It will be used for the brand's sales support advertising material, the company's website and new marketing images. Additionally 30 new models made of stainless steel were launched in 8 colors each. Theo also launched a limited edition ...
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Götti Switzerland says it has launched a new website, providing...
Götti Switzerland says it has launched a new website, providing a platform for pictures and information that can be navigated intuitively, even with a tablet or smartphone. It has a blog with personal insights from the company's designer, Sven Götti, and a link with social networks. It features a store ...
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Rodenstock launched a new advertising campaign on Sept. 1. The...
Rodenstock launched a new advertising campaign on Sept. 1. The campaign, including TV advertising, online advertising and point-of-sale support, was launched for the promotion of Rodenstock's new collection of corrective frames and sunglasses. The campaign, which is titled “My Style, My Statement,” is part of an international marketing campaign, which ...
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Norville Opticians has signed a contract as official eye care...
Norville Opticians has signed a contract as official eye care partner to the Gloucester Rugby team
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Forbes has named Essilor as the third most innovative French...
Forbes has named Essilor as the third most innovative French company for the fourth year in a row, coming after Hermès and Iliad
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Hoya's French laboratory, which was recently upgraded to handle the...
Hoya's French laboratory, which was recently upgraded to handle the company's latest progressive lenses, has received a special certification for deliveries within 48 hours of four types of lenses
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Rolf Spectacles's Marlin 06 frame in bog oak wood was...
Rolf Spectacles's Marlin 06 frame in bog oak wood was one of the 27 winners of a Gold International Design Excellence (IDEA) Award this year in a competition against 2,000 other entries
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The Carl Zeiss Foundation is celebrating its 125th anniversary. German...
The Carl Zeiss Foundation is celebrating its 125th anniversary. German Chancellor Angela Merkel gave the ceremonial address at the festive event opening the celebrations, on May 19. The foundation was set in Jena 125 years ago by Ernst Abbe, a German physicist and entrepreneur, who decided to allocate profits from ...
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Smith Optics has struck a marketing partnership with Vail Resorts...
Smith Optics has struck a marketing partnership with Vail Resorts in the U.S. to be the exclusive eyewear and helmet supplier to the personnel in its resorts and lodgings
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Luxottica is partnering with Scott Schuman, also known as The...
Luxottica is partnering with Scott Schuman, also known as The Sartorialist, after the name of his blog, on a digital project named “Faces by The Sartorialist.” Schuman, one of the very first names in the street-style scene, portrays ordinary people around the world wearing glasses in such a distinctive and ...
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Krys, the French buying and franchising group, has become the...
Krys, the French buying and franchising group, has become the new “Official Optician” for the Tour de France and the Tour de France à la Voile. Both the legendary cycling tour and the sailing race are organized by Amaury Sport Organisation (A.S.O.), a subsidiary of Editions Philippe Amaury (EPA), the ...
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Zero Industry has signed up an Italian cyclist, Daniele Bennati,...
Zero Industry has signed up an Italian cyclist, Daniele Bennati, and an Australian bike racer, Michael Rogers, to its rh+ Olympo Triple Fit squad
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The French government has bestowed the Legion of Honor on...
The French government has bestowed the Legion of Honor on Marc Simoncini, the French entrepreneur who founded Meetic and started recently Sensee, a low-cost internet store for eyeglasses
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De Rigo has developed a limited-edition line of Police eyewear...
De Rigo has developed a limited-edition line of Police eyewear dedicated to a new testimonial, Neimar Junior, in connection with the World Cup of football taking place in Brazil, where he did not play in the fatal match where Germany defeated Brazil by 7 to 1
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Maui Jim has gotten a special recommendation from the Skin...
Maui Jim has gotten a special recommendation from the Skin Cancer Foundation for the effectiveness of its UV protection features
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Transitions Optical has launched a European ad campaign featuring successful...
Transitions Optical has launched a European ad campaign featuring successful eye-care professionals talking about their experiences and the reasons why they recommend Transitions lenses to their customers. For the new campaign the company, best known for its photochromic lenses, asked 24 eye-care professionals from ten different countries to talk about ...
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Galileo, the Italian company acquired by Essilor in 2008 and...
Galileo, the Italian company acquired by Essilor in 2008 and merged into BBGR's Italian subsidiary two years later, has created a new version of its logo to commemorate its 150th anniversary
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The Association of British Dispensing Opticians (ABDO) of the U.K....
The Association of British Dispensing Opticians (ABDO) of the U.K. awarded an honorary fellowship to Dame Mary Perkins, co-founder of Specsavers, at a gala dinner during its annual conference and exhibition in the Midlands, which attracted 600 delegates
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Maui Jim has launched its first advertising campaign on television...
Maui Jim has launched its first advertising campaign on television in the U.S., featuring 624 ads at prime time in two months. The campaign has been described as a test and may be replicated in Europe in 2015. Elements of the advertising, which is running under the “Maui Jim - ...
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Rodenstock launched a new TV advertising campaign for its new...
Rodenstock launched a new TV advertising campaign for its new sunglass collection in Germany on April 1. The TV advertisement, which is targeted at end consumers, especially young people, explains the concept of the new sunglass collection, combining functionality with design. The website sonnenbrillen.de is the core of the new ...
