All Marketing articles – Page 21
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Smith Optics has struck a marketing partnership with Vail Resorts...
Smith Optics has struck a marketing partnership with Vail Resorts in the U.S. to be the exclusive eyewear and helmet supplier to the personnel in its resorts and lodgings
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Luxottica is partnering with Scott Schuman, also known as The...
Luxottica is partnering with Scott Schuman, also known as The Sartorialist, after the name of his blog, on a digital project named “Faces by The Sartorialist.” Schuman, one of the very first names in the street-style scene, portrays ordinary people around the world wearing glasses in such a distinctive and ...
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Krys, the French buying and franchising group, has become the...
Krys, the French buying and franchising group, has become the new “Official Optician” for the Tour de France and the Tour de France à la Voile. Both the legendary cycling tour and the sailing race are organized by Amaury Sport Organisation (A.S.O.), a subsidiary of Editions Philippe Amaury (EPA), the ...
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Zero Industry has signed up an Italian cyclist, Daniele Bennati,...
Zero Industry has signed up an Italian cyclist, Daniele Bennati, and an Australian bike racer, Michael Rogers, to its rh+ Olympo Triple Fit squad
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The French government has bestowed the Legion of Honor on...
The French government has bestowed the Legion of Honor on Marc Simoncini, the French entrepreneur who founded Meetic and started recently Sensee, a low-cost internet store for eyeglasses
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De Rigo has developed a limited-edition line of Police eyewear...
De Rigo has developed a limited-edition line of Police eyewear dedicated to a new testimonial, Neimar Junior, in connection with the World Cup of football taking place in Brazil, where he did not play in the fatal match where Germany defeated Brazil by 7 to 1
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Maui Jim has gotten a special recommendation from the Skin...
Maui Jim has gotten a special recommendation from the Skin Cancer Foundation for the effectiveness of its UV protection features
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Transitions Optical has launched a European ad campaign featuring successful...
Transitions Optical has launched a European ad campaign featuring successful eye-care professionals talking about their experiences and the reasons why they recommend Transitions lenses to their customers. For the new campaign the company, best known for its photochromic lenses, asked 24 eye-care professionals from ten different countries to talk about ...
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Galileo, the Italian company acquired by Essilor in 2008 and...
Galileo, the Italian company acquired by Essilor in 2008 and merged into BBGR's Italian subsidiary two years later, has created a new version of its logo to commemorate its 150th anniversary
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The Association of British Dispensing Opticians (ABDO) of the U.K....
The Association of British Dispensing Opticians (ABDO) of the U.K. awarded an honorary fellowship to Dame Mary Perkins, co-founder of Specsavers, at a gala dinner during its annual conference and exhibition in the Midlands, which attracted 600 delegates
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Maui Jim has launched its first advertising campaign on television...
Maui Jim has launched its first advertising campaign on television in the U.S., featuring 624 ads at prime time in two months. The campaign has been described as a test and may be replicated in Europe in 2015. Elements of the advertising, which is running under the “Maui Jim - ...
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Rodenstock launched a new TV advertising campaign for its new...
Rodenstock launched a new TV advertising campaign for its new sunglass collection in Germany on April 1. The TV advertisement, which is targeted at end consumers, especially young people, explains the concept of the new sunglass collection, combining functionality with design. The website sonnenbrillen.de is the core of the new ...
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Annette Estoe, the co-owner and founder of Fleye, has been...
Annette Estoe, the co-owner and founder of Fleye, has been awarded the “Innovative Entrepreneurship Award” by Womenomics, Denmark's conference for female business leaders. The Womenomics' Committee praised her entrepreneurial ambition and design skills as well as the export success of her eyewear company. Three different awards were presented by the ...
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CooperVision is sponsoring three British athletes who competed in the...
CooperVision is sponsoring three British athletes who competed in the Sochi Winter Olympics
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Rodenstock won the Red Dot award in the product design category...
Rodenstock won the Red Dot award in the product design category for the screwless “MBS 6034” frame of its new Mercedes Benz eyewear collection, which was re-launched at the Opti 2014 show in Munich. Silhouette won two Red Dot awards in the same category, one for its Futura Anniversary Collection and a ...
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Web Eyewear, a house brand of Marcolin, has become an...
Web Eyewear, a house brand of Marcolin, has become an official sponsor of Treviso Basket, one of the premier basketball teams in Italy
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Rob Lynch, the chief executive of VSP, has been named...
Rob Lynch, the chief executive of VSP, has been named Humanitarian of the Year by UCP of Sacramento and Northern California. UCP, which stands for United Cerebral Palsy, is a California-based organization that helps adults and children with all types of developmental disabilities. Lynch joined VSP in 2006 as president ...
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Zerorh+ is sponsoring an Italian golf tournament being staged in...
Zerorh+ is sponsoring an Italian golf tournament being staged in 13 golf courses through September to support sales of its line of golf-specific sunglasses, which are now also available in a photochromic version
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The Sting eyewear brand, owned by De Rigo Group, has...
The Sting eyewear brand, owned by De Rigo Group, has launched an online contest to engage the younger generations. To enter the Stingrapp social contest, participants must upload their photo on stingrapp.scuolazoo.com and use the dedicated app to customize it with Sting eyewear and create their rapper look. They can ...
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As reported by the German advertising journal W&V, the Imas...
As reported by the German advertising journal W&V, the Imas institute in Munich tested the efficiency of radio advertisements and found that Apollo Optik has had the most effective radio spot since January. The Blink advertising agency in Vienna developed the radio spot, in which the German retail chain advertised ...
