All Marketing articles – Page 21
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Rob Lynch, the chief executive of VSP, has been named...
Rob Lynch, the chief executive of VSP, has been named Humanitarian of the Year by UCP of Sacramento and Northern California. UCP, which stands for United Cerebral Palsy, is a California-based organization that helps adults and children with all types of developmental disabilities. Lynch joined VSP in 2006 as president ...
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Web Eyewear, a house brand of Marcolin, has become an...
Web Eyewear, a house brand of Marcolin, has become an official sponsor of Treviso Basket, one of the premier basketball teams in Italy
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Rodenstock won the Red Dot award in the product design category...
Rodenstock won the Red Dot award in the product design category for the screwless “MBS 6034” frame of its new Mercedes Benz eyewear collection, which was re-launched at the Opti 2014 show in Munich. Silhouette won two Red Dot awards in the same category, one for its Futura Anniversary Collection and a ...
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CooperVision is sponsoring three British athletes who competed in the...
CooperVision is sponsoring three British athletes who competed in the Sochi Winter Olympics
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Annette Estoe, the co-owner and founder of Fleye, has been...
Annette Estoe, the co-owner and founder of Fleye, has been awarded the “Innovative Entrepreneurship Award” by Womenomics, Denmark's conference for female business leaders. The Womenomics' Committee praised her entrepreneurial ambition and design skills as well as the export success of her eyewear company. Three different awards were presented by the ...
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Maui Jim has launched its first advertising campaign on television...
Maui Jim has launched its first advertising campaign on television in the U.S., featuring 624 ads at prime time in two months. The campaign has been described as a test and may be replicated in Europe in 2015. Elements of the advertising, which is running under the “Maui Jim - ...
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Rodenstock launched a new TV advertising campaign for its new...
Rodenstock launched a new TV advertising campaign for its new sunglass collection in Germany on April 1. The TV advertisement, which is targeted at end consumers, especially young people, explains the concept of the new sunglass collection, combining functionality with design. The website sonnenbrillen.de is the core of the new ...
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The Association of British Dispensing Opticians (ABDO) of the U.K....
The Association of British Dispensing Opticians (ABDO) of the U.K. awarded an honorary fellowship to Dame Mary Perkins, co-founder of Specsavers, at a gala dinner during its annual conference and exhibition in the Midlands, which attracted 600 delegates
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Galileo, the Italian company acquired by Essilor in 2008 and...
Galileo, the Italian company acquired by Essilor in 2008 and merged into BBGR's Italian subsidiary two years later, has created a new version of its logo to commemorate its 150th anniversary
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Roger Pope & Partners, the independent optician in London, says...
Roger Pope & Partners, the independent optician in London, says it has been awarded a second Royal Warrant of Appointment for His Royal Highness the Prince of Wales, after obtaining the first Royal Warrant for Her Majesty the Queen in 2006. The optician began its business in Marylebone in 1987. ...
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As reported by the German advertising journal W&V, the Imas...
As reported by the German advertising journal W&V, the Imas institute in Munich tested the efficiency of radio advertisements and found that Apollo Optik has had the most effective radio spot since January. The Blink advertising agency in Vienna developed the radio spot, in which the German retail chain advertised ...
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Oakley and Smith Optics have developed vintage styles of goggles...
Oakley and Smith Optics have developed vintage styles of goggles for the athletes that they are sponsoring at the Winter Olympics in Sochi
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Fleye, a recent successful start-up in Danish eyewear design that...
Fleye, a recent successful start-up in Danish eyewear design that we have already reported about at length, has been honored with the iF Product Design Award 2014 for its handmade eyewear model “Ori 925.” The awarded design will be presented at the next eyewear trade shows in Italy, Britain, the ...
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Oakley unveiled details of its new global marketing campaign at...
Oakley unveiled details of its new global marketing campaign at a special dinner at its fortress-like headquarters in Foothill Ranch, California on Feb. 24. For the launch of its “Disruptive by Design” campaign, Oakley invited guests from five continents, including a group of Olympians who flew in straight from the ...
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Götti, the Swiss eyewear brand that owns the Swiss lens...
Götti, the Swiss eyewear brand that owns the Swiss lens manufacturer Eyetech, has won the 2014 German Design Award 2014 in the lifestyle category for a new style of sunglasses, Xanadu, from its Spin & Stow collection. The patented Spin & Stow functionality allows the sunglasses to be folded flat ...
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Uvex gets a special prize, the Axia Award for Bavaria,...
Uvex gets a special prize, the Axia Award for Bavaria, because of its sustainable strategy as a family company that places its 2,100 employees in the foreground
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Carl Zeiss has launched a new application for consumers to...
Carl Zeiss has launched a new application for consumers to test whether their eyes suffer from digital vision stress. The app, which is available free of charge, calculates how long the eyes need to focus when looking alternately at an object in the distance and a digital device. According to ...
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Rudy Project has announced a long-term partnership with World Triathlon...
Rudy Project has announced a long-term partnership with World Triathlon Corporation and an expanded presence at Ironman events around the globe. The agreement, designating the Italian company as the official helmet supplier to Ironman for North America, originated at the 2013 GoPro Ironman World Championship in Kailua-Kona, Hawaii and has ...
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Specsavers has acted as official eye-care partner for the Australian...
Specsavers has acted as official eye-care partner for the Australian Tennis Open
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Neymar da Silva Santos Júnior, the Brazilian football player who...
Neymar da Silva Santos Júnior, the Brazilian football player who is generally known simply as Neymar, is a new ambassador for Police, the house brand of De Rigo
