News briefs - Marketing – Page 6
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News briefs
A new register for historic trademarks in Italy
A special register for “historic trademarks of national interest” has been created in Italy. Registration in the new inventory is open to trademarks that have been registered for at least 50 years. For an unregistered trademark, the applicant must prove that the trademark has been in continuous use for at ...
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News briefs
Essilor donates to the UN Road Safety Fund
Essilor announced that, as of May 5, it has become an official donor to the United Nations Road Safety Fund through a $200,000 contribution in cash. This communication comes after the official recommendations by the Inland Transport Committee of the United Nations for improving road safety worldwide ...
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News briefs
Rodenstock launches social media campaign to support retailers
Rodenstock has launched a social media campaign to support its retailer clients. The German company provides opticians with additional marketing tools and offers webinars. As part of the initiative, opticians are offered marketing packages that address their individual business situation. Depending on whether the store is open or closed, ...
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News briefs
Afflelou sponsors another e-sports event
Alain Afflelou has entered its second e-sports partnership in two years. The French optical and hearing-aids retailing group, which is also known as the sponsor of two big French football clubs, is sponsoring the European Masters Spring 2020 , an e-sports tournament which is being held by Riot Games ...
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News briefs
AirArt signs deal with Louis Vanel
AirArt , a novel French brand of men’s technical eyewear, has signed a deal with Louis Vanel , the 29-year-old French pilot who became world aerobatics champion last year. Vanel wears rhodium frames with nano-ceramic nosepads and DiamondBlack coating, which consists of graphite and diamond particles and was developed for ...
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News briefs
Synoptik changes its marketing
Synoptik , the Danish optical retail chain, has decided to change its marketing strategy. Instead of making use of humor, as before, it is launching a campaign that says “Synoptik takes your vision seriously.” Working with a new advertising agency, Bandhouse , it has chosen to focus on the customer’s ...
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News briefs
Rossignol and Julbo pursue partnership with Martin Fourcade
Rossignol and Julbo will continue to partner with Martin Fourcade , despite his surprise retirement announcement in mid-March. According to reports in sport-guide.com , the French biathlete and five-time Olympic champion has signed a three-year extension of his contract with Rossignol. Julbo also told sport-guide.com that it will further extend ...
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News briefs
For World Sight Day a few weeks ago, Michelin and...
For World Sight Day a few weeks ago, Michelin and Essilor signed a two-year memorandum of understanding to promote safety on the road. The plan is to raise awareness of the importance of good vision and proper tires for driving. By the two companies' estimate, 20 percent of the world's ...
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News briefs
Spektrum Sports, the Swedish brand of sports goggles and accessories,…
Spektrum Sports, the Swedish brand of sports goggles and accessories, has signed an endorsement deal with the Swedish snowboarder Sven Thorgren, who turned professional in 2013, won Air & Style in China in that same year, competed in the 2014 Winter Olympics and has been a medalist at the Dew ...
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News briefs
Starting with the autumn 2019 selling season, all of Safilo's...
Starting with the autumn 2019 selling season, all of Safilo's point-of-purchase marketing material, namely counter cards or show cards, will be certified by the Forest Stewardship Council. FSC certification ensures that items come from responsibly managed forests. Safilo added that it is working with its vendor partners to evaluate additional ...
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News briefs
Rudy Project has extended its sponsorship of the Bahrain Merida...
Rudy Project has extended its sponsorship of the Bahrain Merida cycling team for helmets and eyewear until 2023. The partnership started in 2016. The Italian brand kitted out 25 of the 176 riders in the recent Tour de France race, which ended in Paris on July 28.
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News briefs
Essilor Sun Solution, the Essilor Group's division dedicated to sun...
Essilor Sun Solution, the Essilor Group's division dedicated to sun lenses, has presented a new “No Ordinary” story called “6,000 km for Microfinance.” The stars are Anne and Marie-Eve, two French students who spent six months of their gap year on a cycling trek through South America, from Colombia to ...
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News briefs
Alcon has recently announced its cooperation with Marcel Nguyen, a...
Alcon has recently announced its cooperation with Marcel Nguyen, a top German gymnast, for its Dailies Total 1 One-Day contact lenses. Nguyen will be wearing Alcon's one-day contact lenses while competing in the German Gymnastics Championships on Aug. 3-4 in Berlin and in the World Gymnastics Championships in Stuttgart on ...
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News briefs
Maui Jim has become the official eyewear supplier of the...
Maui Jim has become the official eyewear supplier of the European Tour, the men's professional golf tour. The Hawaiian brand of sunglasses is already the eyewear partner of the ATP Tour and the Manchester United football club. It also sponsors numerous well-known athletes.
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News briefs
Kering Eyewear and Roberto Vedovotto, its founder, president and chief...
Kering Eyewear and Roberto Vedovotto, its founder, president and chief executive, have been recognized by the Accessories Council with the Business Visionary Award. The award ceremony was held at Cipriani in New York on June 10. Kering Eyewear is a division of Kering. The ACE awards were created in 1997 ...
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News briefs
Morel has won the “Award d'Excellence,” the most prestigious among...
Morel has won the “Award d'Excellence,” the most prestigious among the international communication awards launched at Silmo 2018, which honor the most creative marketing and communication campaigns. Earlier this year, the French eyewear firm had been awarded a Trophée de la Communication, a national communication award in France.
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News briefs
Krys is once again the favorite optical shop in France,...
Krys is once again the favorite optical shop in France, or so says a survey conducted by EY-Parthenon, a strategy consultancy related to Ernst Young, the professional-services multinational headquartered in London. The firm polled about 7,000 consumers online, asking them to choose the best of 250 brands in ...
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News briefs
Police, the lifestyle brand of De Rigo Vision, has signed...
Police, the lifestyle brand of De Rigo Vision, has signed a sponsorship agreement to become the official supplier of the Mercedes-AMG Petronas Motorsport team in the Formula 1 races. The staff of the Mercedes team, including the drivers, will wear Police optical frames and sunglasses. Police has also announced the ...
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News briefs
Kering Eyewear has launched the second edition of a global...
Kering Eyewear has launched the second edition of a global travel retail campaign for Gucci Eyewear, which is specifically aimed at travelers. The campaign runs from May until September in the major Travel Retail sales points of Gucci Eyewear. Realized exclusively for the duty-free retail segment, it advertises a sunglass ...
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News briefs
The Center for Leadership and Values in Society at the...
The Center for Leadership and Values in Society at the University of St. Gallen and Dr. Arend Oetker, chair of business psychology and leadership at the HHL Leipzig Graduate School of Management, have ranked Carl Zeiss first among German companies for its public service in this year's Public Value Atlas. ...
