All Marketing articles

  • CooperVision
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    CooperVision MiSight recognized by German awards


    CooperVision’s MiSight 1 day contact lenses have received a special mention for “Excellence in Business to Consumer” in the Medical and Health category at the 2022 German Innovation Awards. In CV’s press release Johannes Zupfer, the company’s general manager for Germany, Austria and Switzerland, describes the contacts as designed to ...

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    Blenders Eyewear signs partnership with Oracle Red Bull Racing


    Blenders Eyewear, an entity of the Safilo Group, has announced a new partnership with Formula One racing team Oracle Red Bull Racing. Blenders will provide sunglasses to the team, including drivers Max Verstappen and Sergio Pérez, and, starting next year, will launch an exclusive collection of Oracle Red Bull Racing ...

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    Thélios becomes a sponsor of the Venice Film Festival


    Thélios has announced it would become the exclusive eyewear sponsor of La Biennale di Venezia, the international film festival in Venice, Italy, starting this year. The company highlighted the natural connections between cinema and eyewear as well as the geographical proximity between its Longarone headquarters and Venice. The agreement is ...

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    HOYA Vision Care launches new MiYOSMART global campaign


    HOYA VISION CARE has announced that it would roll out by the end of the year a new multi-support advertising campain called ”Myopia Care for Kids” in all the markets where it has started distribution of MiYOSMART, its myopia management lens. The company said that the campaign was both aimed ...

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    Marcolin earns ISO certification


    Marcolin has obtained ISO 13485:2016 certification, which, according to International Organization for Standardization itself, “specifies requirements for a quality management system” for medical devices and related services at any stage of the product life-cycle, be it design, development, production, storage, distribution, installation or servicing. The certification is valid for three ...

  • EB-P07_Anke-PMGF_1028_RETOUCH

    Eschenbach launches online Academy to grow low vision segment


    Eschenback Optik, a market leader in the low vision segment, is about to launch the Eschenbach Academy, a multilingual online training and information platform for eye care professionals (ECPs), but also for end consumers. In the words of Matthias Anke, managing director of the Optics division at Eschenbach, the move ...

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    Kering launches two-year collaborative campaign


    Kering Eyewear has launched the “Kering Eyewear Through Their Eyes” project, a two-year marketing campaign of collaborations with designers and artists in various parts of the world. Each season will feature a different one. First up is Camilla Falsini, an illustrator, muralist and multimedia artist working in Rome. Her contribution, ...

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    Lunor wins two German Brand Awards


    Vintage-glasses producer Lunor has won this year’s German Brand Awards in both the fashion and the sustainability categories. It won the same award in branding back in 2018. Founded in 1991, the German manufacturer adheres to a philosophy it calls “slow eyewear” and describes as a devotion to detail, craftsmanship, ...

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    Biography of Leonardo Del Vecchio published in Italy


    The Milanese publishing house Sperling & Kupfer, a division of the big Italian firm Mondadori, is publishing an unauthorized biography of Leonardo Del Vecchio, born in the 1930s, made ward of the state in 1942, and now chairman of industry giant EssilorLuxottica. Written by Tommaso Ebhardt, Blooomberg News’ Milan bureau ...

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    Kenmark is turning 50


    Kenmark is celebrating its 50th anniversary with an event, year-long promotions and a review of its history on social media. The eyewear producer and distributor will be giving away two tickets to the 2023 Kentucky Derby – held in the company’s hometown of Louisville – along with $2,000 for flights ...

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    Maui Jim becomes eyewear supplier to DP World Tour


    Maui Jim has signed a multi-year deal to become the official supplier of eyewear to the DP World Tour and its staff at events worldwide, with a presence at tournaments and on the tour’s social media. The Hawaiian brand has also become an official supplier to two Rolex Series events: ...

  • Out of

    Out Of to accelerate optical distribution


    Out Of has signed a sponsorship deal with Paolo Bettini, the former professional cyclist, who was Olympic champion at the 2004 games in Athens and back-to-back world champion in 2006 and 2007. Bettini will be wearing the brand’s eyewear throughout the 2022 season. The Italian start-up was founded by two ...

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    CooperVision launches new campaign for its myopia-control contacts


    CooperVision has launched an online marketing campaign – what it calls a digital ecosystem – to recount the evolution of myopia in a group of children, aged eight to 12 years, who wear the company’s MiSight one-day contact lenses. Included are twin gymnasts, a hockey player and an ice skater ...

  • Cloos

    Christopher Cloos swaps shares for ads with U.S. media group


    Christopher Cloos, a Danish-based brand of sunglasses and prescription eyewear, has signed an unusual share deal with a360 Media, a U.S. publisher of magazines and websites focusing on celebrities’ news and health and fitness. The eyewear company has agreed to sell 9 percent of its shares to the media house ...

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    New brand identity for Visottica Group


    Visottica Group, the Italian-based supplier of micromechaninc components for the eyewear industry, has announced a new brand identity accompanied by a redesigned logo. The company said that the move was aimed at unifying all the companies of the group, Visottica Comotec, and the businesses of Ookii, Matrix and Eurodecori, all ...

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    VSP rebrands


    VSP Global has announced its rebranding to VSP Vision, introducing a new logo and brand identity and released a video on it. Founded 67 years ago, with headquarters in California, Ohio and New York, VSP providing eyecare services, eyewear solutions and practice solutions to about 85 million members and a ...

  • Ocuco rebrand
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    Ocuco to rebrand, release new software


    Ocuco is shifting to a “more contemporary, refined version of its original brand” – to reflect, it says, its expansion from single-solution applications into omnichannel native systems. The optical software producer has been developing and acquiring management systems for laboratories, independent opticians and optical chains for 29 years. Of late ...

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    Satisloh is a century old


    Satisloh has reached its centennial. Founded by Wilhelm Loh in Wetzlar, Germany, the company began in 1922 as a producer of canning machines and cast-iron lapping tools for nearby optical factories. It now has 12 locations in nine countries, with 200 technicians and 900 employees. The Satisloh Group comprises Satisloh ...

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    New book on independent eyewear brands


    The publisher of TEF Magazine, the trade publication focusing on independent eyewear brands, is publishing Amazing Eyewear. The oversized coffee table book, as it is being described, includes stories from almost 60 designer eyewear brands, as well as insights by retailers addressing that segment of the market and a knowledge ...

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    Silmo to open its design competition


    Silmo will soon be releasing its application package for the 2022 edition of its Optical and Eyewear Design Competition, so as “to stimulate creation and innovation, and to reveal the future talents set to design tomorrow’s eyewear.” The competition is open to students who are at least 18 years of ...