All Marketing articles
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ArticleReported Meta-Essilux arm-wrestling on AI glasses pricing highlights diverging priorities
Meta and EssilorLuxottica are working through disagreements over the pricing and promotion strategy of their Ray-Ban Meta AI glasses, with the tech giant pushing for lower prices and the eyewear group pushing in the opposite direction, according to “people familiar with the matter” quoted by Bloomberg News earlier this week. ...
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Meta launches $2m grants program to showcase AI glasses’ “positive social and economic value”
Meta has announced the launch of AI Impact Grants, a program aimed at supporting “US-based organizations using [its] AI glasses to drive positive social and economic value.” The tech giant says that it will award approximately $2 million in grants going from $25,000 to $200,000 to over 30 organizations. Examples ...
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News briefsic! berlin to sponsor Audi in F1
The Marcolin-owned brand ic! berlin, turning 30 this year, has become the Official Eyewear Partner of the Audi Revolut F1 Team and will be providing “support” on and off the track. The terms and duration are otherwise undisclosed. Audi appears never before to have had an eyewear sponsor. Its other ...
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News briefs
Meta and Essilux ready for another Super Bowl push
After the Ray-Ban Meta commercial last year, Meta and EssilorLuxottica will again use the Super Bowl to promote their smart glasses this year, this time focusing on Oakley Meta with a new slogan “Athletic Intelligence is Here.” The new commercial will first air on Feb. 8 during the event and ...
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Julbo partners with mountaineering and trail running star
Julbo is partnering with Killian Jornet, a long-distance trail runner and ski mountaineer global star with many victories in the most extreme endurance sport competitions in the world and close to 2 million Instagram followers. Aside from the marketing partnership, Jornet and the Jura-based sport eyewear company will collaborate on ...
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ArticlePassion and clear positioning fuel Brett Eyewear
After two decades developing eyewear collections for third-party brands, first at LOGO and since 2013 at Special’Eyes, the private label eyewear company he founded, Jean-François Boiteux felt the itch: “I wanted to create an eyewear brand truly in line with my passion for vintage motor vehicles, particularly sports cars and ...
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News briefsMarcolin, New York Tech hold design contest
This month Marcolin and the New York Institute of Technology (New York Tech) conducted what the company calls an “academic-industrial initiative.” Called “Vision Reframed: Designing Eyewear Beyond Boundaries,” the initiative called on students from New York Tech’s departments of architecture, interior design, digital art and design, and medicine (presumably its ...
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News briefs
National Vision revamps main retail brand
As part of its overall corporate rebranding, National Vision has announced a “monumental visual brand transformation” for America’s Best, its main retail banner with over 950 stores in the US. The revamp includes a new logo and a complete brand identity overhaul “that will captivate customers across all media touchpoints,” ...
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News briefsNational Vision refreshes brand identity
National Vision has unveiled its new brand identity, developed in collaboration with VML, a global communication agency. The US optical retail group said that the refreshed branding, symbolized by the eye’s iris, embodies its focus on simplicity and accessibility and reinforces its core mission in eye care. The group’s retail ...
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News briefsZeiss honors two physicists
Zeiss has bestowed its Research Award on Dr. Jelena Vučković, professor of electrical engineering and head of the Nanoscale and Quantum Photonics (NQP) Lab at Stanford University, and Dr. Yuri Kivshar, founder and head of the Nonlinear Physics Centre at the Australian National University (ANU). Vučković has been working to ...
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News briefsNew countries, features for Ray-Ban Meta
EssilorLuxottica, owner of Ray-Ban, announced on April 23 that the Ray-Ban Meta will soon be available in Mexico, India and the United Arab Emirates (UAE). Meta, for its part, announced on the same day that it was extending access to the smart eyewear’s AI to seven European countries: Germany, Austria, ...
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Marcolin celebrates Christian Louboutin Eyewear launch
Marcolin held on April 10 a cocktail party at The Nines, a club in New York City, with celebrities and “Friends of the House” to celebrate the launch of its first Christian Louboutin Eyewear collection. The frames are fitted with exclusive ZEISS lenses, the company said. They are available from ...
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Eyes + More launches prime time TV campaign in Germany
Nexeye, the Dutch-based optical retail group, is launching a large-scale advertising campaign on leading German TV channels (RTL, Sat.1 and VOX) during prime time for its Eyes + More chain, with a focus on the banner’s “Buy 3, Pay for 2” offering. As previously reported, Nexeye is aiming to add ...
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EssilorLuxottica ranks eighth in global innovation ranking
EssilorLuxottica took the eighth position in the 2025 ranking of the world’s most innovative companies by Fast Company, a global media focusing on technology. The eyewear and eye care behemoth ranks in the Top 10 among the likes of Nvidia, BYD, Rocket Lab or Duolingo to name a few. The ...
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Mondottica 2025 charity program to focus on vision care for the homeless
Mondottica Group has announced that it has chosen Vision Care for Homeless People (VCHP) as its official charity partner for this year. The eyewear group said that it would raise funds across its business and fashion brand partners throughout to support VHCP initiatives. Founded in 2003 by four optometrists, VHCP ...
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News briefs
Modo children eye care support program has helped 2 million children
Modo Eyewear has announced that its “Buy a Frame – Help a Child See” program has reached 2 million children since launch in 2013. The initiative offers children vision screenings, optometrist exams, prescription glasses and corrective treatments at no cost. “Buy a Frame - Help a Child See” is run ...
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Rapper A$AP Rocky named creative director for Ray-Ban Studios
EssilorLuxottica has announced that it has named rapper and record producer A$AP Rocky as the first-ever creative director for Ray-Ban Studios. The company said that the artist would bring ”his distinctive vision and trendetting influence to guide creative projects that will shape the future of the brand.” The first collection ...
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News briefs
British opticians association partners with Johnson & Johnson on professional training
The Association of British Dispensing Opticians (ABDO) has announced that contact lens maker Johnson & Johnson Vision has become its first Gold CBD Partner. CBD being the acronym for Continuing Professional Development, the partnership is focused on professional training. It includes a series of CPD events, twelve regional sessions and ...
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News briefs
Maui Jim expands Red Bull partnership
Maui Jim will supply the whole Oracle Red Bull Racing team – drivers, pit crew and support staff – with its eyewear from the 2025 Formula One season, the companies have announced. The new multi-year agreement expands the collaboration between Kering Eyewear’s sunglass brand and the energy drink company, which ...
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News briefs
Mister Spex adds “New Vision” and “New Mission” to business relaunch
After announcing both a new brand positioning and a restructuration plan in August last year, Mister Spex has now communicated its new vision and new mission. “We empower people to see and to be seen” was chosen for the earlier. As for the latter: “Our mission is to become the ...
