All Marketing articles
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News briefs
The Vision Council starts new consumer awareness’ program
The shift of consumer attitudes towards healthcare in the context of the Covid-19 crisis is a unique opportunity to raise the general public’s awareness on the importance of eye care, according to the Vision Council . The U.S. organization is therefore rethinking its consumers’ education program, and has replaced ...
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News briefs
Afflelou raises brand awareness in Belgium and Switzerland
Alain Afflelou , the French-based optical retail chain of mostly franchised stores, is gaining awareness in Belgium and Switzerland, according to a survey commissioned to the reseach company Opinion Way . In Belgium, where the chain has about 50 retail locations, prompted awareness of the Afflelou brand name progressed from ...
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News briefs
Red Dot 2021 winners announced
Eschenbach , the German eyewear manufacturer, won a total of four Red Dot 2021 design awards for frames under its BRENDEL Eyewear , TITANFLEX and the licensed MINI EYEWEAR brands, with the latter receiving two distinctions. MODO , the Italian eyewear company, was also among the Red ...
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News briefs
Eddie Bauer’s April initiative with American Forests
Eddie Bauer has been supporting American Forests for the past 25 years. In a new initiative, the Charmant -owned brand will be donating to the conservancy a portion of the proceeds – up to $1,000 – from each sale of Eddie Bauer Eyewear from April 1 to April ...
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News briefs
Flair kicks off anniversary year with new brand identity
Flair , the German brand specialist in high-end rimless eyewear, is celebrating its 75th anniversary this year with a new brand identity. The company, which has been taken over last year by the OWP group , updated its logo and introduced new colors and fonts designed to carry a more ...
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News briefs
Oakley to provide the WSL’s official eyewear
Oakley has signed a deal to supply official eyewear for the World Surf League (WSL) for the 2021 Championship Tour. The items will include sunglasses and personal protective equipment (PPE) in the form of Clear Collection eyewear and masks. The Southern California brand has already sponsored a number ...
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News briefs
Götti gets a boost from Oprah
Oprah Winfrey ’s recent televised interview with the Duchess and Duke of Sussex, Meghan Markle and Prince Harry , has generated more than just gossip. Götti has been flooded with orders for the frames worn during the interview by Oprah. Founded in 1993 by Sven Götti in ...
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News briefs
Silhouette accelerates digital investments
Silhouette International , the Austrian-based manufacturer of high-end eyewear, is stepping up its investments in the digital field with the launch this month of an online showroom for its business partners. The new web platform will allow the brand to showcase its collections to eye care professionals, in particular through ...
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News briefs
Bollé signs new partnerships in amateur and pro cycling
Bollé Brands announced a new series of sponsorship deals in the professional and amateur cycling sectors. The brand will sponsor and equip the professional team B B Hotels p/b KTM (BBK) with both helmets and sunglasses, a premiere in its history. BBK is one of the 22 teams ...
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News briefs
OWA announces its award winners for 2021
The Optical Women’s Association (OWA) has announced the winners of its 2021 OWA Awards , though it is still working out details for their presentation. Gai Gherardi , co-founder and co-designer of l.a.Eyeworks , is receiving the Pleiades award for advancing the leadership of women in the optical ...
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News briefs
Porsche Design has a new brand ambassador
Porsche Design has signed an endorsement deal with Patrick Dempsey . The actor, motorsports enthusiast – himself the co-owner of a Porsche customer racing team – will be appearing in the 2021 Porsche Design Eyewear image campaign, which will promote four eyeglass models. The first of these is the ...
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News briefs
SunGod supports GB Snowsport, POW U.K. and Canyon DHB cycling team
SunGod , a DTC eyewear brand launched in 2013 on crowdfunding site Indiegogo by Zoe Armstrong and Ali Watkiss from London, has announced that it will be supporting the next generation of British snowsports athletes as the official eyewear partner of GB Snowsport . Just a ...
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News briefs
Maui Jim wins readers’ choice award in five categories
Maui Jim has come out on top in Vision Monday and 20/20 magazine’s EyeVote Readers’ Choice Award for 2020, winning in five out of 19 categories, more than any other brand. The categories are: Favorite Sunglass Company, Favorite Men’s Fashion Sunglass Brand (new category), Favorite Women’s ...
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News briefs
Sea2See wins at the 2020 Optician Awards
Sea2see Eyewear ’s Positano 02 was a winner at the 2020 edition of the Optician Awards in the U.K. The frame beat six other shortlisted candidates. Founded by François van den Abeele , Sea2see operates in Italy with a “vertically integrated sustainable business model” and produces eyewear made ...
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News briefsAfflelou voted best customer service in French optical sector
Alain Afflelou , the optical and hearing-aids retail group has been voted the best French customer service in France in the optical retail category for the fifth consecutive year. Taking place since 2007 and organized by the research companies Viséo Consumer Insights and BVA , the annual survey tests ...
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News briefs
Maui Jim wins a Travel Retail Award for sunglasses
Maui Jim has won the Travel Retail Award in the Sunglasses/Eyewear category for its Hikina sunglasses, whose scratch-resistant MauiPure LT lenses are, according to Maui’s press release, “27 percent thinner” – presumably than standard sunglass lenses. This is the third edition of the awards, which are ...
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News briefs
Barton Perreira in James Bond licensing deal
Barton Perreira , a Los-Angeles based eyewear company, has signed an exclusive global James Bond licensing agreement with EON Productions with the release of the film No Time to Die . The brand is the eyewear partner of the film, in which feature three eyewear styles. Under the ...
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News briefs
New Look and Sea2See launch joint campaign
The Canadian optical chain New Look Eyewear is embarking on a marketing campaign with the Sea2See brand. Conducted in English and French, the campaign will feature the latest Sea2See eyewear, all of which is designed for the circular economy. The frames are made in Italy and entirely from ...
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Article
LGBTQ collections become mainstream for the fashion, sportswear industry
The LGBTQ (lesbian, gay, bisexual, transexual and queer) fashion market has been growing over the last decade. In recent years, an unprecedented number of mainstream brands have begun to release LGBTQ collections.
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News briefs
Safilo and Marchon win design awards
Safilo and Marchon were winners at the second annual Accessories Council Design Excellence Awards . Safilo won in the sun category for its Jimmy Choo Shine/S style, while Marchon won in the optical category for its Longchamp LO2670L . The other categories were handbags, eyewear, footwear, jewelry, ...
