All Marketing articles
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ArticleSynsam aims to expand international outreach with “major” investment in Haaland partnership
Synsam Group is partnering with Norwegian football star Erling Haaland for the launch of an eyewear collection including prescription eyewear, sunglasses and sport glasses. The Erlind Haaland Eyewear Collection-branded range will include a total of 64 different frames for women, men and children, as well as a capsule collection of ...
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News briefs
EssilorLuxottica partners with NPO on ocular surface health
EssilorLuxottica has entered into a strategic partnership with the Tear Film & Ocular Surface Society (TFOS), an international NPO supporting research and education in ocular surface health, particularly on dry eye disease and its impact on various eye surgeries. As part of the agreement, the Franco-Italian group is sponsoring a ...
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ArticleVSP Vision announces Innovation Challenge winners and finalists
The VSP Vision Innovation Challenge at this year’s Vision Expo – organized by RX and The Vision Council in collaboration with VSP Vision – has yielded two winners and two finalists, all start-ups. They not only pitched live but also exhibited at Vision Expo’s new Innovation Center, a showcase for ...
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News briefsLINDBERG celebrates 40 years of design with new book
LINDBERG is celebrating its 40th anniversary with “LINDBERG: Visionary by Design,” a 208-page book combining numerous illustrations and texts on the unique approach to design, craftsmanship and technology of the Danish brand. The book was edited by Federica Sala, a curator and design consultant, Caroline Corbetta, an art curator, and ...
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ArticleReported Meta-Essilux arm-wrestling on AI glasses pricing highlights diverging priorities
Meta and EssilorLuxottica are working through disagreements over the pricing and promotion strategy of their Ray-Ban Meta AI glasses, with the tech giant pushing for lower prices and the eyewear group pushing in the opposite direction, according to “people familiar with the matter” quoted by Bloomberg News earlier this week. ...
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News briefs
Meta launches $2m grants program to showcase AI glasses’ “positive social and economic value”
Meta has announced the launch of AI Impact Grants, a program aimed at supporting “US-based organizations using [its] AI glasses to drive positive social and economic value.” The tech giant says that it will award approximately $2 million in grants going from $25,000 to $200,000 to over 30 organizations. Examples ...
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News briefsic! berlin to sponsor Audi in F1
The Marcolin-owned brand ic! berlin, turning 30 this year, has become the Official Eyewear Partner of the Audi Revolut F1 Team and will be providing “support” on and off the track. The terms and duration are otherwise undisclosed. Audi appears never before to have had an eyewear sponsor. Its other ...
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News briefs
Meta and Essilux ready for another Super Bowl push
After the Ray-Ban Meta commercial last year, Meta and EssilorLuxottica will again use the Super Bowl to promote their smart glasses this year, this time focusing on Oakley Meta with a new slogan “Athletic Intelligence is Here.” The new commercial will first air on Feb. 8 during the event and ...
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News briefs
Julbo partners with mountaineering and trail running star
Julbo is partnering with Kilian Jornet, a long-distance trail runner and ski mountaineer global star with many victories in the most extreme endurance sport competitions in the world and close to 2 million Instagram followers. Aside from the marketing partnership, Jornet and the Jura-based sport eyewear company will collaborate on ...
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ArticlePassion and clear positioning fuel Brett Eyewear
After two decades developing eyewear collections for third-party brands, first at LOGO and since 2013 at Special’Eyes, the private label eyewear company he founded, Jean-François Boiteux felt the itch: “I wanted to create an eyewear brand truly in line with my passion for vintage motor vehicles, particularly sports cars and ...
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News briefsMarcolin, New York Tech hold design contest
This month Marcolin and the New York Institute of Technology (New York Tech) conducted what the company calls an “academic-industrial initiative.” Called “Vision Reframed: Designing Eyewear Beyond Boundaries,” the initiative called on students from New York Tech’s departments of architecture, interior design, digital art and design, and medicine (presumably its ...
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News briefs
National Vision revamps main retail brand
As part of its overall corporate rebranding, National Vision has announced a “monumental visual brand transformation” for America’s Best, its main retail banner with over 950 stores in the US. The revamp includes a new logo and a complete brand identity overhaul “that will captivate customers across all media touchpoints,” ...
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News briefsNational Vision refreshes brand identity
National Vision has unveiled its new brand identity, developed in collaboration with VML, a global communication agency. The US optical retail group said that the refreshed branding, symbolized by the eye’s iris, embodies its focus on simplicity and accessibility and reinforces its core mission in eye care. The group’s retail ...
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News briefsZeiss honors two physicists
Zeiss has bestowed its Research Award on Dr. Jelena Vučković, professor of electrical engineering and head of the Nanoscale and Quantum Photonics (NQP) Lab at Stanford University, and Dr. Yuri Kivshar, founder and head of the Nonlinear Physics Centre at the Australian National University (ANU). Vučković has been working to ...
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News briefsNew countries, features for Ray-Ban Meta
EssilorLuxottica, owner of Ray-Ban, announced on April 23 that the Ray-Ban Meta will soon be available in Mexico, India and the United Arab Emirates (UAE). Meta, for its part, announced on the same day that it was extending access to the smart eyewear’s AI to seven European countries: Germany, Austria, ...
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Marcolin celebrates Christian Louboutin Eyewear launch
Marcolin held on April 10 a cocktail party at The Nines, a club in New York City, with celebrities and “Friends of the House” to celebrate the launch of its first Christian Louboutin Eyewear collection. The frames are fitted with exclusive ZEISS lenses, the company said. They are available from ...
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Eyes + More launches prime time TV campaign in Germany
Nexeye, the Dutch-based optical retail group, is launching a large-scale advertising campaign on leading German TV channels (RTL, Sat.1 and VOX) during prime time for its Eyes + More chain, with a focus on the banner’s “Buy 3, Pay for 2” offering. As previously reported, Nexeye is aiming to add ...
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EssilorLuxottica ranks eighth in global innovation ranking
EssilorLuxottica took the eighth position in the 2025 ranking of the world’s most innovative companies by Fast Company, a global media focusing on technology. The eyewear and eye care behemoth ranks in the Top 10 among the likes of Nvidia, BYD, Rocket Lab or Duolingo to name a few. The ...
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Mondottica 2025 charity program to focus on vision care for the homeless
Mondottica Group has announced that it has chosen Vision Care for Homeless People (VCHP) as its official charity partner for this year. The eyewear group said that it would raise funds across its business and fashion brand partners throughout to support VHCP initiatives. Founded in 2003 by four optometrists, VHCP ...
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News briefs
Modo children eye care support program has helped 2 million children
Modo Eyewear has announced that its “Buy a Frame – Help a Child See” program has reached 2 million children since launch in 2013. The initiative offers children vision screenings, optometrist exams, prescription glasses and corrective treatments at no cost. “Buy a Frame - Help a Child See” is run ...
