All Marketing articles

  • News briefs

    Porsche Design has a new brand ambassador


    Porsche Design has signed an endorsement deal with Patrick Dempsey . The actor, motorsports enthusiast – himself the co-owner of a Porsche customer racing team – will be appearing in the 2021 Porsche Design Eyewear image campaign, which will promote four eyeglass models. The first of these is the ...

  • News briefs

    SunGod supports GB Snowsport, POW U.K. and Canyon DHB cycling team


    SunGod , a DTC eyewear brand launched in 2013 on crowdfunding site Indiegogo by Zoe Armstrong and Ali Watkiss from London, has announced that it will be supporting the next generation of British snowsports athletes as the official eyewear partner of GB Snowsport . Just a ...

  • News briefs

    Maui Jim wins readers’ choice award in five categories


    Maui Jim has come out on top in Vision Monday and 20/20 magazine’s EyeVote Readers’ Choice Award for 2020, winning in five out of 19 categories, more than any other brand. The categories are: Favorite Sunglass Company, Favorite Men’s Fashion Sunglass Brand (new category), Favorite Women’s ...

  • News briefs

    Sea2See wins at the 2020 Optician Awards


    Sea2see Eyewear ’s Positano 02 was a winner at the 2020 edition of the Optician Awards in the U.K. The frame beat six other shortlisted candidates. Founded by François van den Abeele , Sea2see operates in Italy with a “vertically integrated sustainable business model” and produces eyewear made ...

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    News briefs

    Afflelou voted best customer service in French optical sector


    Alain Afflelou , the optical and hearing-aids retail group has been voted the best French customer service in France in the optical retail category for the fifth consecutive year. Taking place since 2007 and organized by the research companies Viséo Consumer Insights and BVA , the annual survey tests ...

  • News briefs

    Maui Jim wins a Travel Retail Award for sunglasses


    Maui Jim has won the Travel Retail Award in the Sunglasses/Eyewear category for its Hikina sunglasses, whose scratch-resistant MauiPure LT lenses are, according to Maui’s press release, “27 percent thinner” – presumably than standard sunglass lenses. This is the third edition of the awards, which are ...

  • News briefs

    Barton Perreira in James Bond licensing deal


    Barton Perreira , a Los-Angeles based eyewear company, has signed an exclusive global James Bond licensing agreement with EON Productions with the release of the film No Time to Die . The brand is the eyewear partner of the film, in which feature three eyewear styles. Under the ...

  • News briefs

    New Look and Sea2See launch joint campaign


    The Canadian optical chain New Look Eyewear is embarking on a marketing campaign with the Sea2See brand. Conducted in English and French, the campaign will feature the latest Sea2See eyewear, all of which is designed for the circular economy. The frames are made in Italy and entirely from ...

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    LGBTQ collections become mainstream for the fashion, sportswear industry


    The LGBTQ (lesbian, gay, bisexual, transexual and queer) fashion market has been growing over the last decade. In recent years, an unprecedented number of mainstream brands have begun to release LGBTQ collections.

  • News briefs

    Safilo and Marchon win design awards


    Safilo and Marchon were winners at the second annual Accessories Council Design Excellence Awards . Safilo won in the sun category for its Jimmy Choo Shine/S style, while Marchon won in the optical category for its Longchamp LO2670L . The other categories were handbags, eyewear, footwear, jewelry, ...

  • News briefs

    Otis signs American surfer as brand ambassador


    Otis Eyewear ’s latest brand ambassador is Eric Geiselman , the American surfer, skateboarder, fisherman and musician. Geiselman will be creating content for the Austrailian brand around his life as a traveling surfer and musician.

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    A new register for historic trademarks in Italy


    A special register for “historic trademarks of national interest” has been created in Italy. Registration in the new inventory is open to trademarks that have been registered for at least 50 years. For an unregistered trademark, the applicant must prove that the trademark has been in continuous use for at ...

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    Essilor donates to the UN Road Safety Fund


    Essilor announced that, as of May 5, it has become an official donor to the United Nations Road Safety Fund through a $200,000 contribution in cash. This communication comes after the official recommendations by the Inland Transport Committee of the United Nations for improving road safety worldwide ...

  • News briefs

    Rodenstock launches social media campaign to support retailers


    Rodenstock has launched a social media campaign to support its retailer clients. The German company provides opticians with additional marketing tools and offers webinars. As part of the initiative, opticians are offered marketing packages that address their individual business situation. Depending on whether the store is open or closed, ...

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    Afflelou sponsors another e-sports event


    Alain Afflelou has entered its second e-sports partnership in two years. The French optical and hearing-aids retailing group, which is also known as the sponsor of two big French football clubs, is sponsoring the European Masters Spring 2020 , an e-sports tournament which is being held by Riot Games ...

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    AirArt signs deal with Louis Vanel


    AirArt , a novel French brand of men’s technical eyewear, has signed a deal with Louis Vanel , the 29-year-old French pilot who became world aerobatics champion last year. Vanel wears rhodium frames with nano-ceramic nosepads and DiamondBlack coating, which consists of graphite and diamond particles and was developed for ...

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    Synoptik changes its marketing


    Synoptik , the Danish optical retail chain, has decided to change its marketing strategy. Instead of making use of humor, as before, it is launching a campaign that says “Synoptik takes your vision seriously.” Working with a new advertising agency, Bandhouse , it has chosen to focus on the customer’s ...

  • Article

    An interesting loyalty scheme


    In January 2019, Denmark’s Design Eyewear Group launched an interesting loyalty program among its direct retail clients to better capitalize on the synergies among the various brands in its portfolio. Thanks to the rewards offered through the program, 35 percent of the clients located in countries where the group doesn’t ...

  • Short stops

    Marketing short stops


    +++ An Italian top fashion model, Vittoria Ceretti , will feature in Bolon Eyewear ’s spring/summer 2020 campaign +++

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    Rossignol and Julbo pursue partnership with Martin Fourcade


    Rossignol and Julbo will continue to partner with Martin Fourcade , despite his surprise retirement announcement in mid-March. According to reports in , the French biathlete and five-time Olympic champion has signed a three-year extension of his contract with Rossignol. Julbo also told that it will further extend ...