All Marketing articles
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News briefs
Menicon launches educational website
Menicon launched the “Menicon Knowledge Hub” on July 21, 2026, a new mulitlingual online platform aimed at the general public (contact lens wearers and consumers), as well as eye care professionals. The site publishes information on eye health, contact lens care, and vision-related topics, based on the company’s research in ...
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Rokid teams up with France's Louis Braille Campus on accessibility
Chinese AI-glasses maker Rokid has partnered with the Louis Braille Campus to develop smart-glasses features for blind and visually impaired users, the company announced on July 3. Rokid supported the Campus’s annual Demo Day, an event bringing together public and private-sector leaders on inclusive technology. The company’s glasses already help ...
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Prada and Gentle Monster partner on capsule collection
Prada is partnering with South Korean brand Gentle Monster on a capsule collection of three titanium frames launching next month in Japan and South Korea, and later this summer in China. Limited in scale and geography, the initiative appears to be a one-off marketing operation aimed at a niche consumer ...
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ZEISS partners with the Nobel Laureate Meeting
ZEISS is partnering with the 75th Nobel Laureate Meeting, taking place from June 28 to July 3, 2026, on the Lindau island in Germany. This year’s edition of the event will bring together around 70 Nobel laureates and approximately 600 young scientists from over 80 countries for interdisciplinary discussions. ZEISS ...
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Macron strikes again, in eyewear
The French President seems to have a knack for eyewear moments. At Davos in January a burst blood vessel inspired Emmanuel Macron to don a pair of Henry Jullien aviators for a speech that gave the world two viral moments: repeated utterance of an English adverbial phrase, “for sure,” and ...
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IF Design 2026 Awards reflect smart eyewear momentum
Reflecting the evolution of our sector, smart glasses take a growing share in the annual IF Design awards, whose 2026 selection has just been announced. Six out of seventeen awards went to smart eyewear brands and manufacturers, with a wide range of smart functionalities from simple electrochromic lenses to now ...
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President Macron’s Made in Europe Henry Jullien sunglasses hit 1,000 orders
Online sales of Henry Jullien sunglasses – famously worn by French President Emmanuel Macron at the World Economic Forum in Davos earlier this year – have exceeded 1,000 pairs, according to IVision Tech. The Italian eyewear manufacturer, which acquired the struggling French brand in 2025, said demand has come from ...
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US regional chain makes smart marketing move
Sterling Optical, an optical retail chain with approximately 50 stores in New York and other Eastern US states, is making a smart and unusual marketing move by offering free comprehensive eye exams to certified baseball umpires during the 2026 season, in connection with Healthy Vision Month. Umpires is the standard ...
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ArticleSynsam aims to expand international outreach with 'major' investment in Haaland partnership
Synsam Group is partnering with Norwegian football star Erling Haaland for the launch of an eyewear collection including prescription eyewear, sunglasses and sport glasses. The Erlind Haaland Eyewear Collection-branded range will include a total of 64 different frames for women, men and children, as well as a capsule collection of ...
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EssilorLuxottica partners with NPO on ocular surface health
EssilorLuxottica has entered into a strategic partnership with the Tear Film & Ocular Surface Society (TFOS), an international NPO supporting research and education in ocular surface health, particularly on dry eye disease and its impact on various eye surgeries. As part of the agreement, the Franco-Italian group is sponsoring a ...
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ArticleVSP Vision announces Innovation Challenge winners and finalists
The VSP Vision Innovation Challenge at this year’s Vision Expo – organized by RX and The Vision Council in collaboration with VSP Vision – has yielded two winners and two finalists, all start-ups. They not only pitched live but also exhibited at Vision Expo’s new Innovation Center, a showcase for ...
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News briefsLINDBERG celebrates 40 years of design with new book
LINDBERG is celebrating its 40th anniversary with “LINDBERG: Visionary by Design,” a 208-page book combining numerous illustrations and texts on the unique approach to design, craftsmanship and technology of the Danish brand. The book was edited by Federica Sala, a curator and design consultant, Caroline Corbetta, an art curator, and ...
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ArticleReported Meta-Essilux arm-wrestling on AI glasses pricing highlights diverging priorities
Meta and EssilorLuxottica are working through disagreements over the pricing and promotion strategy of their Ray-Ban Meta AI glasses, with the tech giant pushing for lower prices and the eyewear group pushing in the opposite direction, according to “people familiar with the matter” quoted by Bloomberg News earlier this week. ...
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Meta launches $2m grants program to showcase AI glasses’ “positive social and economic value”
Meta has announced the launch of AI Impact Grants, a program aimed at supporting “US-based organizations using [its] AI glasses to drive positive social and economic value.” The tech giant says that it will award approximately $2 million in grants going from $25,000 to $200,000 to over 30 organizations. Examples ...
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News briefsic! berlin to sponsor Audi in F1
The Marcolin-owned brand ic! berlin, turning 30 this year, has become the Official Eyewear Partner of the Audi Revolut F1 Team and will be providing “support” on and off the track. The terms and duration are otherwise undisclosed. Audi appears never before to have had an eyewear sponsor. Its other ...
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Meta and Essilux ready for another Super Bowl push
After the Ray-Ban Meta commercial last year, Meta and EssilorLuxottica will again use the Super Bowl to promote their smart glasses this year, this time focusing on Oakley Meta with a new slogan “Athletic Intelligence is Here.” The new commercial will first air on Feb. 8 during the event and ...
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Julbo partners with mountaineering and trail running star
Julbo is partnering with Kilian Jornet, a long-distance trail runner and ski mountaineer global star with many victories in the most extreme endurance sport competitions in the world and close to 2 million Instagram followers. Aside from the marketing partnership, Jornet and the Jura-based sport eyewear company will collaborate on ...
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ArticlePassion and clear positioning fuel Brett Eyewear
After two decades developing eyewear collections for third-party brands, first at LOGO and since 2013 at Special’Eyes, the private label eyewear company he founded, Jean-François Boiteux felt the itch: “I wanted to create an eyewear brand truly in line with my passion for vintage motor vehicles, particularly sports cars and ...
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News briefsMarcolin, New York Tech hold design contest
This month Marcolin and the New York Institute of Technology (New York Tech) conducted what the company calls an “academic-industrial initiative.” Called “Vision Reframed: Designing Eyewear Beyond Boundaries,” the initiative called on students from New York Tech’s departments of architecture, interior design, digital art and design, and medicine (presumably its ...
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News briefs
National Vision revamps main retail brand
As part of its overall corporate rebranding, National Vision has announced a “monumental visual brand transformation” for America’s Best, its main retail banner with over 950 stores in the US. The revamp includes a new logo and a complete brand identity overhaul “that will captivate customers across all media touchpoints,” ...
